Intro to social media


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  • Fears – fear of unknown, not enough to say, not enough time, saying the wrong thing Subjectivity – ex-husband used FB to flirt with other women, some think its just for teens
  • We are in a customer driven society, and to stay competitive, we must be accessible to our customers
  • Like a spoke and wheel Why having a website is so important – showcases your products/services
  • Too many sites, overwhelming
  • Why
  • Content that target audience wants and needs
  • Google analytics
  • Intro to social media

    1. 1. The Why’s, What’s and How to, of Social Media Presented by Stephanie Osborn, owner of Tech Smart Friend
    2. 2. Why use Social Media? <ul><li>Why not? Fears and subjectivity get in the way </li></ul><ul><li>How You Will Benefit </li></ul><ul><li>Increases revenue: </li></ul><ul><li>Visibility </li></ul><ul><li>Gives your audience different ways to connect with you </li></ul><ul><li>Get real time market research from your audience </li></ul><ul><li>Keep up with industry </li></ul><ul><li>Easily connect with people in different locations </li></ul><ul><li>and the number one reason…… </li></ul>
    3. 3. Why use Social Media? <ul><li>Social Media helps you to build a relationship with each individual at their own pace and on their terms </li></ul>
    4. 4. Why use Social Media? <ul><li>Social media is like a river that allows people to get in at different points but ultimately leads to the same destination – your brand </li></ul>
    5. 5. The What of Social Media <ul><li>Evolution of Social Media </li></ul><ul><li>Email newsletters </li></ul><ul><li>Blogs </li></ul><ul><li>Social sites – LinkedIn, Facebook, Twitter, Youtube </li></ul>
    6. 6. What NOT To Do With Social Media <ul><li>Advertise, Advertise, Advertise! </li></ul><ul><li>Post inappropriate content </li></ul><ul><li>Plagiarize </li></ul><ul><li>Use it without a strategy or marketing plan </li></ul><ul><li>Play the numbers game </li></ul>
    7. 7. What NOT To Do With Social Media <ul><li>Which is better…… </li></ul><ul><li>1000 followers that aren’t really interested in your products or services </li></ul><ul><li>OR </li></ul><ul><li>100 followers that hang on your every word? </li></ul>
    8. 8. The How of Social Media <ul><li>Listen </li></ul><ul><li>Your brand </li></ul><ul><li>The competition </li></ul><ul><li>Industry experts </li></ul><ul><li>Where is your target audience? </li></ul>
    9. 9. The How of Social Media <ul><li>Engage </li></ul><ul><li>Build an editorial calendar </li></ul><ul><li>Post content </li></ul><ul><li>Use polls </li></ul><ul><li>Run contests </li></ul><ul><li>Upload videos/pictures </li></ul><ul><li>Ask for feedback </li></ul>
    10. 10. The How of Social Media <ul><li>Measure and Monitor </li></ul><ul><li>Note what works and what doesn’t </li></ul><ul><li>Pay attention to the reports </li></ul>
    11. 11. The How of Social Media <ul><li>How do I tie in Social Media to my current marketing plan? </li></ul>offer incentives exclusive to those who follow on Twitter or Facebook advertise in print include social badges, post links to blogs and newsletters on your social sites use a blog or newsletter include badges or links to your social sites, link to your newsletter sign up form, and link to your blog advertise online follow up with each contact you make and ask them to connect with you on one or all of your social sites, sign up for your newsletter and follow your blog attend networking events then If you….