Women'sVision Foundation Presentation

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Women'sVision Foundation Presentation

  1. 1. Taking the next steps<br />You’re Online…Now What?<br />
  2. 2. The numbers<br />LinkedIn<br />60+ million users<br />Facebook<br />400 million active users, HALF log on every day<br />Twitter<br />Over 105 million registered users<br />
  3. 3. Nonprofits using social media<br />All Organizations<br />Associations<br />Nonprofit Social Network Benchmark Report, April 2010<br />
  4. 4. How Nonprofits use social media<br />Nonprofit Social Network Benchmark Report, April 2010<br />
  5. 5. Who’s online?<br />Google Ad Planner Data, April 2010<br />
  6. 6. Who’s online?<br />Income at least $75,000<br />Twitter 30%<br />Facebook 33%<br />LinkedIn 46%<br />Google Ad Planner Data, April 2010<br />
  7. 7. Who’s online?<br />At least 35 years old<br />Twitter 62%<br />Facebook 62%<br />LinkedIn 77%<br />Google Ad Planner Data, April 2010<br />
  8. 8. Who’s online?<br />Bachelor Degree or Higher<br />Twitter 30%<br />Facebook 26%<br />LinkedIn 52%<br />Google Ad Planner Data, April 2010<br />
  9. 9. Why bother???<br />Reach our target audience – demos prove it<br />Build supporters<br />Two-way communication<br />Educate<br />Tell our story<br />Promote events/fundraise<br />Advocacy<br />Share video testimonials<br />Connect supporters<br />
  10. 10. linkedin<br />
  11. 11. linkedin<br />
  12. 12. linkedin<br />
  13. 13. linkedin<br />
  14. 14. linkedin<br />
  15. 15. linkedin<br />
  16. 16. facebook<br />What you type here goes to all Friends…or just those you select.<br />Photos<br />Videos<br />Event<br />Link<br />
  17. 17. facebook<br />Wall-to-Wall<br />Message<br />
  18. 18. facebook<br />
  19. 19. facebook<br />
  20. 20.
  21. 21. facebook<br />
  22. 22. Grammar, spelling and punctuation DO count!<br />Do not ever lie, swear, tell bad jokes and so on<br />Watch posting too much religion or politics<br />Do not ever post something you don’t want “someone” else to see<br />Remember that nothing is totally private<br />In general<br />
  23. 23. In general<br />Don’t be one-dimensional<br />Be a resource<br />Combine professional & personal posts<br />Don’t let people forget you<br />Promote the social networking sites WVF is using prominently and often<br />
  24. 24. Resources - hootsuite<br />Twitter Feed<br />Facebook Feed<br />LinkedIn Feed<br />
  25. 25. Resources - hootsuite<br />
  26. 26. Relationships<br />Relationships<br />RELATIONSHIPS!<br />

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