Pixar team case study.v2


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Pixar team case study.v2

  1. 1. Pixar Yus G. Marto- History of Company Justin Bank-How They Make MoneyMichael Gordon and Kent Morrison-Corporate Social Responsibility Melelani Petersen-International Business Presence
  2. 2. The history of a companyfilled with talent1979 Dr. Ed Catmull is recruited to Lucasfilms1984 John Lassiter leaves Disney for Lucasfilms1986 Steve Jobs buys Lucas’ computer graphics division and namesit Pixar1991 Pixar strikes a three picture deal with Disney1995 Toy Story hits the box office2006 Pixar and Disney merge; Pixar becomes a subsidiary of Disney2010 Toy Story 3 earns over 1 billion dollars
  3. 3. ProductsOver 20 shortsToy StoryA Bug’s LifeToy Story 2Monsters IncFinding NemoThe IncrediblesCarsRatatouilleWall-EUPToy Story 3Cars 2RenderMan
  4. 4. Disney paid Pixar 26 million to make 3 computeranimated films. Pixar spend 26 million making ToyStory. After Toy Story earned 360 million worldwide,Disney struck a deal with Pixar to be the soledistributor of product lines and split the profits 50-50.This gave both companies the capital to financemany more project.
  5. 5. How much money does Pixar make?It is estimated that Pixar has made over 26 billiondollars from their movies, shorts, and product lines.
  6. 6. Corporate SocialResponsibility
  7. 7. IT GETS BETTER PROJECT Pixar did a PSA to help the Gay community with a message saying its ok to be different. http://www.youtube.com/watch?v=4a4MR8oI_B 8&feature=email
  8. 8. THE CBA Job Training and Local Hiring. Housing. Child Care. Fair Employment Practices.
  9. 9. Pixar’s first five films are allreleased and heavilymarketed internationallyby Disney.Toy Story Domestic $191,796,233 International $170,162,503 Total $361,958,736A Bug’s Life Domestic $162,798,565 International $200,600,000 Total $363,398,565Toy Story 2 Domestic $245,852,179 International $239,163,000 Total $485,015,179Monsters, Inc. Domestic $255,873,250 International $269,493,347 Total $525,366,597Finding Nemo Domestic $339,714,978 International $528,179,000 Total $867,893,978Figures provided by Box Office Mojo
  10. 10. it’s a small world after allDisney isn’t just about animated films, there’s television stations all over theworld showing many of the beloved programs we what in the US but alsocreating content locally tailored to the culture but with a Disney twist,there are the theme parks, live shows, concert, and don’t forget all theproducts to buy covered in the faces of our favorite animated characters.This ensures that Pixar too is known in every part of the world, perhapseven better than Coca-Cola. As for Pixar, the subsidiary, they’ve justopened a new studio in Vancouver, Canada to concentrate onproducing shorts and television content.
  11. 11. Disney Rules the World… With the 2010 release of Toy Story 3 earning over 1 billion dollars worldwide and the June 2011 release of Cars 2expected to do as well or better, the Pixar- Disney merger placed them nicely for world domination of animated film.