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1.  Of these seven key areas, one will be the focus of the exam question. For example:
 “Discuss the issues raised by an institutions need to target specific audiences
within a media industry which you have studied.”
20th century fox (Prometheus)
 Directed by Ridley Scott
 21st
century foxowns 20th
century fox
 Newscorp previously owned it yet split in 2013 due to Rupert
Murdoch and the phone hacking scandal
 Films made- star wars,homealone, x-men, own franchises,
deadpool, alien.
 21st
century own all of fox’s recent films
 They own the animation blue sky studios
 They own fox searchlightpictures, which create and distribute
smaller films.
 Was set to be made in 2000, yetstopped in 2003 dueto alien vs
predator, ridley scott regained interest in 2009,
 The script of Prometheus was originally wroteby Jon
Spaihts.However, Ridley Scott wanted to rewritethe original script
as he wanted to change the direction of the film to avoid
repeating cues from the earlier Alien films. In late 2010, Damon
Lindelof joined with Spaihts in rewriting the script to make sure
Prometheus would still precede the story of Alien, but yet again
not be directly related to the franchise.
 They own Prometheus to be a stand-alonefilm meaning people
wouldn’thave to have seen the alien films. Foxwere only
interested in pursuing the development of Prometheus if Ridley
Scott was the director. Development stopped in June 2009 when
Fox argued with Ridley Scott about the fact he wanted Carl Erik
Rinsch to be the director. By early July 2009, Ridley Scott was
contracted to direct the film and screen writer Jon Spaihts was
hired to write the scriptbased on Scott’s pitched idea for a direct
Alien prequel.

2. Pleased with Spaihts pitch, Fox created a release date for
December 2011. This was eventually cancelled due to script being
incomplete.
Once it was completed in June 2010, and the first filming date was
set for January 2011.
 This all would have been reported within websites like imdb,
rotten tomatoes, empire and total film magazines.
 They asked for $250 million for production and for it to have an
adult target audience, they wanted a pg 13 rating to bring in
more money.
 Only shot using 3d cameras and had a budget of 130 million
dollar when going into production
 Casting/people involved
 They focused on big names when casting such as Michael
fassbender, Idris Elba, Charlizethereon and Naomi rapace.
 Ridley Scott has been nominated for 4 Oscars and is bestknown
for gladiator, blade runner and the Martian.
 Executive producer MICHAEL COSTIGAN works for Sony, madea
production company and works with other production companies
for films.
 All of the people involved are well known within the film industry.
 The production used five 3ality Technical Atom 3D rigs, four of
which were configured with Red Epic 3D cameras set on camera
dollies and tripods, which were continuously in useduring filming.
The fifth rig used an Epic camera as a steadicam, which was used
only occasionally.
 Filmedin:
 Exterior shots of the alien world were shotin Iceland,where
filming occurred for two weeks. Itcommenced on July 11, 2011, at
the baseof Hekla, an active volcano in southern Iceland. The
Iceland shootinvolved 160 Icelandic crew members and over 200
imported crew. Scott said that the filming in Iceland comprised
approximately fifteen minutes of footage for the film
 In September 2011, filming moved to the Ciudad de la Luz audio-
visualcomplex in Alicante, Spain. Shooting areas included the

3. complex's large water tank, and a nearby beach. The complex was
booked from August22, 2011, through to December 10, 2011, and
set construction occurred from Augustuntil late September.
Approximately 250 people worked on the three-month-long Spain
shoot, generating over €1 million in the local economy.
 Editing/post production
 Scott avoided using green screens unless necessary
 Scott focused on using the 3D footage to increase the illusion of
depth. In December 2011, Rapaceundertook additional dialogue
recordings for the film. Additional pick-up scenes werefilmed
during January 2012, including a one-day shooton the Isleof Skye,
Scotland, and a new scene shotat a cave in the Scottish
mountains.
 For dark scenes, the film was colour graded to specifically
compensate for the light loss of 3D glasses, to ensure the image
was comparableto the 2D version. Scott concluded work on the
film in March 2012.
 Marketing
 Prometheus'marketing campaign began on July 21, 2011 atthe
San Diego Comic-Con International, whereimages and footage
fromthe film were presented by Lindelof and Theron; Scott and
Rapace participated via satellite contribution. A segment of the
footage showed Theron performing naked push-ups, which
attracted much attention.
 A teaser poster was released on December 14, 2011, with the
tagline, "Thesearch for our beginning could lead to our end.” A
bootleg recording of an incomplete trailer was leaked online on
November 27, 2011, butwas swiftly taken down by Fox. The
trailer was released on December 22, 2011.
 On April 29, 2012, theinternational launch trailer debuted in the
United Kingdom on Channel 4 during the firstadvertisement break
of the TV show Homeland. Viewers were encouraged to share
their opinions about the trailer on Twitter, some of which were
then shared in a live broadcastduring a later break.

4.  (NECA) released a series of Prometheus action figures in
September 2012. A book, Prometheus: The Art of the Film,
containing production art and behind-the-scenes photographs,
was released on June 12, 2012.
 A viral marketing campaign began on February 28, 2012, with the
release of a video featuring a speech by Pearce, in character as
Peter Weyland, about his vision for the future. Set in 2023, the
video presents a futuristic vision of a TED conference, an annual
technology and design event held in Long Beach, California.
 Nominated for 1 Oscar- visualeffects
For a major production , there would only be one production company,
ehereas an independent film will have several
An investor needs to lkook at questioas like this to figure out whether the folm
will be successful:
 Is the film’s storyline
similar to other films
that have made
money recently?
 Does it offer easy
selling points?
 Are there obvious
marketing spin offs to
give added publicity?
 Is the star popular?
 Had the director had previous successes?
3 risks and 3 reasons to invest:
Wuthering Heights
3 risks- nota huge amount of interest/ knowledgeof the book, a non-specific
target (niche)audience/ would not know how to market the film, cinema

5. complexs will not show the film in multiple rooms meaning 9it will risk the
amount of money made especially if a big film comes out at the same time
3 reasons
Avengers Assemble
3 risks- A lot of comics to baseit on/ large amount of characters- notable to
focus on one due to the ensemble cast, has a lot of expectation so could be a
let-down for readers / people interested due to the amount of time the film
has been anticipated, Word of mouth may make the film suffer if it is not good
3 reasons- worldwide audience, based on characters which people know they
enjoy so they aremore likely to view the film, able to create money off of
working with toy companies/merchandise, tent pole release.
Greenlit- when thefilm is able to made after an agreement on marketing,
casting and production is made by the investors.
Lots of films have similar characteristics. Blockbusters usually havetheir things
like CGI, stars and directors that work on severalblockbusters.
4 things blockbusters share- Bigger budgets than independent films usually,
similar characters with simple motifs, visuals aremore important than the
dialogue, create merchandiseoff of the film
Highconcept film- A styleof film-making based around simple narrativeideas
– designed to fit into marketing and merchandising operations. A mainstream
film is based on its marketing and merchandising rather than what the films is
trying with its story and its narrative.