2. Objective
The objetive of this project is to show the birth of one of the largest companies in the
world of animation.
Specific Objective
1. To learn about the success of this company.
2. To tell a friend about something that like
people who are with me in this course.
3. Justification
I chose this topic because Pixar films are what inspired me to give a focus to my career
and this leads me to focus on illustration and animation.
Methodology
And for the final presentation the methodology that willsapply for this project is to carry
out animation which will show the history of Pixar.
4. Second Draft
In the second draft will show the contents of my final delivery.
Here is a graphic showing which speaks of what will be my final delivery.
Chapters Graphics Chapter Information Time
1 Introduction 10 Seconds
2 Pixar History 70 Seconds
3 Founders 70 Seconds
4 Movies 130 Seconds
5 Thanks 20 Seconds
5. Pixar History
In 1986, Howard the Duck, a film based on the comic anthropomorphic duck, came to cinemas
worldwide. Considered one of the worst films in history, earned 37.9 million dollars at the box
office, only one million more than the amount invested. The producer behind this mess was
Lucasfilm, the legendary label of George Lucas.
Lucas's finances were not in their prime. Three years earlier, had divorced; also licensed Star Wars
had been dropped after the premiere of The Return of the Jedi. Then came a tempting offer to the
table of the filmmaker. Five million dollars for Graphics Group, a division of Lucasfilm's computer
area.
George Lucas closed the sale and Graphics Group became a small independent company with a
capital of five million. Buyer: Steve Jobs. Pixar was born.
Today, the name refers us immediately Pixar animation. However, in 1986, the company was
engaged to a different category: hardware selling high-end computing. One of his clients was
Disney Studios, who acquired the computer Pixar Image Computer as to accelerate the process of
coloring in their 2D animations. Although the team had as buyers to studies, your product sales
never succeeded.
It was John Lasseter, one of Pixar employees, who gave the solution. Lasseter worked in the
animation department of the company, and in one of its efforts to promote the products,
developed a series of animations to demonstrate the power of the computer. These works caused
much stir in the SIGGRAPH, the computer graphics convention world’s largest. In fact, one of the
creations of Lasseter was Luxo Jr. Lamp that eventually would become the symbol of Pixar.
Seeing the success of Lasseter, Steve Jobs decided to sell the hardware division of Pixar in 1990. In
addition, the offices moved to Richmond, California. Thanks to the good relations they had with
Disney, Jobs struck a deal for $ 26 million in exchange for three computer-animated feature films.
However, the financial uncertainty remained, so Jobs contemplated selling Pixar - among potential
buyers, was Microsoft - if they did not find a solution. Fortunately, the affirmative to distribute Toy
Story Disney at Christmas 1995 saved the company.
"One of the things I learned at Pixar is that the technology industry and the content industry do
not understand each other," said Jobs a few months ago, after the presentation of iCloud. Perhaps
the greatest legacy left by Steve as CEO of Pixar was this teaching. After the overwhelming success
6. of the first two films of the binomial Pixar - Disney, began rubbing in the production of Toy Story 2.
Pixar complained that the deal was unfair because while they were doing all the work of creation
and production software itself, Disney to distribution and marketing. Both companies were divided
income and expenditure in 50-50, but Disney retained the rights to the original story and the
aftermath.
Jobs held many discussions with then-Disney CEO Michael Eisner. In fact, the two companies broke
off relations in 2004. Interestingly, the debate was settled by two factors. The first was Eisner's
resignation in 2005, which facilitated the opening of Jobs to negotiation. The second is the output
of Chicken Little, the first CGI film produced by Disney without Pixar involvement. The bet was: if
the film was successful, Disney would have the advantage in the negotiations, on the contrary, if it
was a failure, Pixar would have all the cards in his hand.
The result was almost Solomonic. Chicken Little was successful at the box office (grossed $ 300
million against 150 million invested), but not so much as the productions in collaboration with
Pixar. Both companies realized they needed each other: it was not a matter of technological
advancement against content but synergy to create innovative products. In 2006, Disney acquired
Pixar for U.S. $ 7.4 billion, making Jobs the largest shareholder of the studies with 7%. In addition,
the former CEO of Pixar won a seat on the board of Disney and John Lasseter became Chief
Creative Officer.
"People of the content industries do not understand the creative side of technology," said Jobs to
present iCloud. He explained that, understand it, they would not have Napster reviled as a
distribution mechanism. Jobs had been there in Pixar began as a company that facilitated tool
finishing processes, to become one of the titans of the film industry. The secret was to understand
that change, as it did by giving up the hardware and focus on animation.
Through Pixar, Jobs provides a clear example of that success is in what you can do with technology
when it transcends its simple instrumental function. And in the best case, the communion of the
technological elements of Pixar with Disney stories created a duo that revolutionized cinema in
the past two decades. Why is respect for the creative element which, at the end of the day, Apple
consolidated as the company that is today.
7. Founders
Steve Jobs:
After leaving Apple in 1986, Steve Jobs purchase $ 10 million the company The Graphics Group,
hereinafter known as Pixar, a subsidiary of Lucasfilm specializing in the production of computer
graphics.
Steve Jobs began to sign several agreements to produce animated films for Walt Disney. In 1995 it
was released in theaters Toy Story, the first fully computer-generated feature film, got its own
rendering software, RenderMan. Toy Story was the biggest hit of 1995 and the first film from Walt
Disney-Pixar duo to win an Oscar.
This film followed her Bugs (1998), Toy Story 2 (1999), Monsters, Inc. (2001) Finding Nemo (2003),
The incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008) and Up (2009), among
others, which were approved by the critics and the public. In 2003 and 2004, when Pixar's contract
with Disney was running out, Disney chief executive Michael Eisner tried unsuccessfully to
negotiate a new agreement, and in early 2004 Jobs announced that Pixar would seek a new
partner to distribute its films after its contract with Disney expired. In October 2005, Bob
Igersustituyó Eisner of Disney and worked quickly to patch up relations with Jobs and Pixar. The
January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in a stock
transaction worth $ 7.4 billion. When the deal closed, Jobs became the largest individual
shareholder in the company of Walt Disney, with about seven percent of the shares of the
company. Upon completion of the merger, Jobs received 7% of the shares of Disney, and joined
the Board of Directors as the largest individual shareholder. After the death of Jobs Disney shares
were transferred to the Steven P. Trust led by Laurene Jobs Jobs.
8. The Films
Toy story (1995)
Bugs (1998)
Toy story (1999)
Monsters, inc. (2001)
Finding Nemo (2003)
The Incredibles (2004)
Cars (2006)
Ratatoullie (2007)
Wall-e (2008)
Up (2009)
Toy story 3 (2010)
Cars 2 (2011)
Brave (2012)
