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Draft 3

  1. 1. Proyect EnglishCorporaciónUniversitariaUnitecTittle: Pixar HistoryPresentado por: Jonathan Harvey Pérez RuizPresentado a: Lina ParraBogotá D.C. 04/05/13
  2. 2. ObjectiveThe objetive of this project is to show the birth of one of the largest companies in theworld of animation.Specific Objective1. To learn about the success of this company.2. To tell a friend about something that likepeople who are with me in this course.
  3. 3. JustificationI chose this topic because Pixar films are what inspired me to give a focus to my careerand this leads me to focus on illustration and animation.MethodologyAnd for the final presentation the methodology that willsapply for this project is to carryout animation which will show the history of Pixar.
  4. 4. Second DraftIn the second draft will show the contents of my final delivery.Here is a graphic showing which speaks of what will be my final delivery.Chapters Graphics Chapter Information Time1 Introduction 10 Seconds2 Pixar History 70 Seconds3 Founders 70 Seconds4 Movies 130 Seconds5 Thanks 20 Seconds
  5. 5. Pixar HistoryIn 1986, Howard the Duck, a film based on the comic anthropomorphic duck, came to cinemasworldwide. Considered one of the worst films in history, earned 37.9 million dollars at the boxoffice, only one million more than the amount invested. The producer behind this mess wasLucasfilm, the legendary label of George Lucas.Lucass finances were not in their prime. Three years earlier, had divorced; also licensed Star Warshad been dropped after the premiere of The Return of the Jedi. Then came a tempting offer to thetable of the filmmaker. Five million dollars for Graphics Group, a division of Lucasfilms computerarea.George Lucas closed the sale and Graphics Group became a small independent company with acapital of five million. Buyer: Steve Jobs. Pixar was born.Today, the name refers us immediately Pixar animation. However, in 1986, the company wasengaged to a different category: hardware selling high-end computing. One of his clients wasDisney Studios, who acquired the computer Pixar Image Computer as to accelerate the process ofcoloring in their 2D animations. Although the team had as buyers to studies, your product salesnever succeeded.It was John Lasseter, one of Pixar employees, who gave the solution. Lasseter worked in theanimation department of the company, and in one of its efforts to promote the products,developed a series of animations to demonstrate the power of the computer. These works causedmuch stir in the SIGGRAPH, the computer graphics convention world’s largest. In fact, one of thecreations of Lasseter was Luxo Jr. Lamp that eventually would become the symbol of Pixar.Seeing the success of Lasseter, Steve Jobs decided to sell the hardware division of Pixar in 1990. Inaddition, the offices moved to Richmond, California. Thanks to the good relations they had withDisney, Jobs struck a deal for $ 26 million in exchange for three computer-animated feature films.However, the financial uncertainty remained, so Jobs contemplated selling Pixar - among potentialbuyers, was Microsoft - if they did not find a solution. Fortunately, the affirmative to distribute ToyStory Disney at Christmas 1995 saved the company."One of the things I learned at Pixar is that the technology industry and the content industry donot understand each other," said Jobs a few months ago, after the presentation of iCloud. Perhapsthe greatest legacy left by Steve as CEO of Pixar was this teaching. After the overwhelming success
  6. 6. of the first two films of the binomial Pixar - Disney, began rubbing in the production of Toy Story 2.Pixar complained that the deal was unfair because while they were doing all the work of creationand production software itself, Disney to distribution and marketing. Both companies were dividedincome and expenditure in 50-50, but Disney retained the rights to the original story and theaftermath.Jobs held many discussions with then-Disney CEO Michael Eisner. In fact, the two companies brokeoff relations in 2004. Interestingly, the debate was settled by two factors. The first was Eisnersresignation in 2005, which facilitated the opening of Jobs to negotiation. The second is the outputof Chicken Little, the first CGI film produced by Disney without Pixar involvement. The bet was: ifthe film was successful, Disney would have the advantage in the negotiations, on the contrary, if itwas a failure, Pixar would have all the cards in his hand.The result was almost Solomonic. Chicken Little was successful at the box office (grossed $ 300million against 150 million invested), but not so much as the productions in collaboration withPixar. Both companies realized they needed each other: it was not a matter of technologicaladvancement against content but synergy to create innovative products. In 2006, Disney acquiredPixar for U.S. $ 7.4 billion, making Jobs the largest shareholder of the studies with 7%. In addition,the former CEO of Pixar won a seat on the board of Disney and John Lasseter became ChiefCreative Officer."People of the content industries do not understand the creative side of technology," said Jobs topresent iCloud. He explained that, understand it, they would not have Napster reviled as adistribution mechanism. Jobs had been there in Pixar began as a company that facilitated toolfinishing processes, to become one of the titans of the film industry. The secret was to understandthat change, as it did by giving up the hardware and focus on animation.Through Pixar, Jobs provides a clear example of that success is in what you can do with technologywhen it transcends its simple instrumental function. And in the best case, the communion of thetechnological elements of Pixar with Disney stories created a duo that revolutionized cinema inthe past two decades. Why is respect for the creative element which, at the end of the day, Appleconsolidated as the company that is today.
  7. 7. FoundersSteve Jobs:After leaving Apple in 1986, Steve Jobs purchase $ 10 million the company The Graphics Group,hereinafter known as Pixar, a subsidiary of Lucasfilm specializing in the production of computergraphics.Steve Jobs began to sign several agreements to produce animated films for Walt Disney. In 1995 itwas released in theaters Toy Story, the first fully computer-generated feature film, got its ownrendering software, RenderMan. Toy Story was the biggest hit of 1995 and the first film from WaltDisney-Pixar duo to win an Oscar.This film followed her Bugs (1998), Toy Story 2 (1999), Monsters, Inc. (2001) Finding Nemo (2003),The incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008) and Up (2009), amongothers, which were approved by the critics and the public. In 2003 and 2004, when Pixars contractwith Disney was running out, Disney chief executive Michael Eisner tried unsuccessfully tonegotiate a new agreement, and in early 2004 Jobs announced that Pixar would seek a newpartner to distribute its films after its contract with Disney expired. In October 2005, BobIgersustituyó Eisner of Disney and worked quickly to patch up relations with Jobs and Pixar. TheJanuary 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in a stocktransaction worth $ 7.4 billion. When the deal closed, Jobs became the largest individualshareholder in the company of Walt Disney, with about seven percent of the shares of thecompany. Upon completion of the merger, Jobs received 7% of the shares of Disney, and joinedthe Board of Directors as the largest individual shareholder. After the death of Jobs Disney shareswere transferred to the Steven P. Trust led by Laurene Jobs Jobs.
  8. 8. The FilmsToy story (1995)Bugs (1998)Toy story (1999)Monsters, inc. (2001)Finding Nemo (2003)The Incredibles (2004)Cars (2006)Ratatoullie (2007)Wall-e (2008)Up (2009)Toy story 3 (2010)Cars 2 (2011)Brave (2012)