Social Media, Pr & Marketing Ninja


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I put together a quick PPT to show some of my knowledge base and skills outside of just sales. If you can\'t market yourself, how can you market somebody else. Feedback is welcome

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Social Media, Pr & Marketing Ninja

  1. 1. Douglas G. Bright Social Media, PR & Marketing Ninja
  2. 2. The Goals <ul><li>Coordinate with E-Commerce, Marketing, Promotions, IT, Sales, HR and Sponsorship departments to determine a strategy how to integrate social media into their objectives and mediums (print, television, web, radio, direct mail, etc). </li></ul><ul><li>Connect to the desired audience and strategically engage them using various platforms/mediums. </li></ul><ul><li>Utilize social media to humanize the brand while increasing visibility, profitability, customer service, and brand loyalty. </li></ul><ul><li>Drive more repeat and new online traffic for e-Commerce and physical locations </li></ul><ul><li>Solicit and strategically leverage customer feedback (user-generated content) for client engagement and new client acquisition. </li></ul><ul><li>Use social media outlets for additional Public Relations vehicles to improve geographically specific local advertising in addition to national efforts. </li></ul><ul><li>Identifying and engage industry evangelists and influential online communities </li></ul><ul><li>Provide insight and guidance into real-time consumer response to promotions, campaigns, and new products </li></ul>
  3. 3. How To Achieve Your Goals <ul><li>Have The Right Strategy </li></ul><ul><li>Get The Right Tools </li></ul><ul><li>Have The Right Measurements </li></ul><ul><li>Hire The Right Guy </li></ul><ul><li>I can carry your company to the next level. </li></ul>
  4. 4. Keys to Social Media for Brands & Businesses <ul><li>Measurement : Finding true ROI </li></ul><ul><li>Internal Ownership : SEO, SEM, PR, Marketing, Product, E-commerce </li></ul><ul><li>Compliance with FTC Regulations & Working w/ Legal Dept.: </li></ul><ul><ul><li>Disclosure of Identity, </li></ul></ul><ul><ul><li>Personal/Unofficial Blogging and Outreach, </li></ul></ul><ul><ul><li>Blogger Relations, </li></ul></ul><ul><ul><li>Compensation and Incentives, </li></ul></ul><ul><ul><li>Agency & Contractor Disclosure, </li></ul></ul><ul><ul><li>Creative Flexibility. http:// /disclosure/ </li></ul></ul><ul><li>Social Media Policy for Employees </li></ul><ul><li>Transparency : Dealing with customer service issues, negative feedback, bad reviews </li></ul><ul><li>Tools – What tools to use to monitor and measure activity, as well as organize and maximize resources and visibility. </li></ul><ul><li>Control –Maintain brand integrity, selectively joining and facilitating the conversation online </li></ul><ul><li>Integrating Social Media into overall marketing strategy </li></ul>
  5. 5. Potential Tools <ul><li>Radian 6 </li></ul><ul><li>Compendium Blogware </li></ul><ul><li>ExactTarget </li></ul><ul><li>Cotweet </li></ul><ul><li>Seesmic </li></ul><ul><li>HARO </li></ul><ul><li>PitchEngine </li></ul><ul><li>Webtrends </li></ul><ul><li>Hubspot </li></ul><ul><li>LinkedIn </li></ul><ul><li>Right On Interactive </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Delicious Tagometer </li></ul><ul><li>Vocus </li></ul><ul><li> </li></ul><ul><li>Omniture </li></ul><ul><li>Facebook </li></ul><ul><li>Myspace </li></ul><ul><li>Twitter </li></ul><ul><li>Foursquare </li></ul><ul><li>HootSuite </li></ul><ul><li>Many More….. </li></ul>
  6. 6. Douglas Bright Marketing & Social Media Enthusiast
  7. 7. My Competencies & Knowledge Base: <ul><li>Social Media platforms </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Search Engine Marketing (SEM) </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Software As A Service (SaaS) </li></ul><ul><li>User Trends & Demographics </li></ul><ul><li>Email Marketing </li></ul><ul><li>Marketing, Marketing Strategy </li></ul><ul><li>Branding </li></ul><ul><li>Promotions </li></ul><ul><li>Retail Industry </li></ul><ul><li>Graphic Design </li></ul><ul><li>HTML coding </li></ul><ul><li>Digital signage </li></ul><ul><li>Mobile/SMS Technology </li></ul><ul><li>Trade Show Marketing </li></ul><ul><li>Public Speaking </li></ul><ul><li>E-Commerce </li></ul><ul><li>Sales </li></ul><ul><li>Blogging </li></ul><ul><li>Integrating Social Media into traditional media </li></ul><ul><li>Identifying industry evangelists and engaging influential online communities </li></ul><ul><li>Vendor Relationships/Affiliate Marketing </li></ul><ul><li>Web Analytics and Measuring Campaign Effectiveness </li></ul><ul><li>Laws and Regulations surrounding web based advertising/marketing </li></ul><ul><li>Experiential Marketing </li></ul><ul><li>Event planning/execution </li></ul><ul><li>Event Sponsorship </li></ul><ul><li>Proximity Marketing </li></ul>
  8. 8. Sample of Events I’ve Planned, Promoted, Managed & Executed
  9. 9. Online Groups & Associations <ul><li>Emarketing Association Network </li></ul><ul><li>Innovative Marketing, PR, Sales Word of Mouth & Buzz Innovators </li></ul><ul><li>Social Media Today </li></ul><ul><li>Sports & PR Pros </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Marketing Search </li></ul><ul><li>Experiential & Non-Traditional Marketing </li></ul><ul><li>Sports Industry Network </li></ul><ul><li>Young Sports Professional Network </li></ul><ul><li>And more… </li></ul>
  10. 10. Industries I’ve worked In: <ul><li>Retail </li></ul><ul><li>Old Navy, Abercrombie & Fitch </li></ul><ul><li>Service/Hospitality </li></ul><ul><li>Champps, Bravo, Cheesecake Factory, O’ Charley’s </li></ul><ul><li>PR/Marketing/Promotions/Branding </li></ul><ul><li>US Concepts, Carpe Dream, Inc., GMR Marketing, The Franchize, LLC. </li></ul><ul><li>Sales, Advertising, Interactive Digital/Mobile Marketing </li></ul><ul><li>Angie’s List, Neoti </li></ul><ul><li>Wine & Spirits </li></ul><ul><li>Diageo, National Wine & Spirits, Soiree </li></ul><ul><li>Sports </li></ul><ul><li>Pacers Sports & Entertainment, Indiana Fever </li></ul>
  11. 11. My Portfolio: <ul><li>LinkedIN </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Yelp </li></ul><ul><li>The Other Mayor of Indianapolis </li></ul><ul><li>Personal Project – The New Radar </li></ul>
  12. 12. Businesses/Brands I’ve Worked With (Secured sponsorship, sold advertising, event partnerships, media coverage, represented as brand ambassador)
  13. 13. Websites, Blogs, Industry Evangelists, Influential Online Communities I follow: <ul><li>Hubspot </li></ul><ul><li>Social Media Today </li></ul><ul><li>Mashable </li></ul><ul><li>Social Media </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>AdAge </li></ul><ul><li>SocialNet Daily </li></ul><ul><li>Seth Godin </li></ul><ul><li>Google </li></ul><ul><li>Bing </li></ul><ul><li>Marketing Sherpa </li></ul><ul><li>Douglas Karr </li></ul><ul><li>Jay Baer </li></ul><ul><li>Chris Baggott </li></ul><ul><li>Wired </li></ul><ul><li>Huffington Post </li></ul><ul><li>Deepak Chopra </li></ul>
  14. 14. Webinars/Whitepapers: I regularly attend 2-3 webinars/week and read whitepapers to continue my education on new trends/developments in the social media/marketing industry. <ul><li>&quot;Dispelling the Myth of the Repeat Visitor.&quot; </li></ul><ul><li>“ 8 Hot Social Media Marketing Tips You Need to Know.” </li></ul><ul><li>“ How can marketers use social media sites such as LinkedIn and Facebook to market their companies?” </li></ul><ul><li>“ Ten Innovative Ways to Use Twitter for Business.” </li></ul><ul><li>“ 17 Key Differences Between Social Media and Traditional Marketing.” </li></ul><ul><li>“ The 8 Major Differences Between Traditional and Internet Consumers.” </li></ul><ul><li>“ What is Blogging’s Role in Search Engine Optimization & the Social Networking Phenomenon?” </li></ul><ul><li>More… </li></ul>
  15. 15. My Assignment Give me a project with a measurable goal and timeline and when I successfully complete it, then please give me the opportunity to interview for this position.