Social Media, Pr & Marketing Ninja
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Social Media, Pr & Marketing Ninja

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I put together a quick PPT to show some of my knowledge base and skills outside of just sales. If you can\'t market yourself, how can you market somebody else. Feedback is welcome ...

I put together a quick PPT to show some of my knowledge base and skills outside of just sales. If you can\'t market yourself, how can you market somebody else. Feedback is welcome bright.douglas@gmail.com

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Social Media, Pr & Marketing Ninja Social Media, Pr & Marketing Ninja Presentation Transcript

  • Douglas G. Bright Social Media, PR & Marketing Ninja
  • The Goals
    • Coordinate with E-Commerce, Marketing, Promotions, IT, Sales, HR and Sponsorship departments to determine a strategy how to integrate social media into their objectives and mediums (print, television, web, radio, direct mail, etc).
    • Connect to the desired audience and strategically engage them using various platforms/mediums.
    • Utilize social media to humanize the brand while increasing visibility, profitability, customer service, and brand loyalty.
    • Drive more repeat and new online traffic for e-Commerce and physical locations
    • Solicit and strategically leverage customer feedback (user-generated content) for client engagement and new client acquisition.
    • Use social media outlets for additional Public Relations vehicles to improve geographically specific local advertising in addition to national efforts.
    • Identifying and engage industry evangelists and influential online communities
    • Provide insight and guidance into real-time consumer response to promotions, campaigns, and new products
  • How To Achieve Your Goals
    • Have The Right Strategy
    • Get The Right Tools
    • Have The Right Measurements
    • Hire The Right Guy
    • I can carry your company to the next level.
  • Keys to Social Media for Brands & Businesses
    • Measurement : Finding true ROI
    • Internal Ownership : SEO, SEM, PR, Marketing, Product, E-commerce
    • Compliance with FTC Regulations & Working w/ Legal Dept.:
      • Disclosure of Identity,
      • Personal/Unofficial Blogging and Outreach,
      • Blogger Relations,
      • Compensation and Incentives,
      • Agency & Contractor Disclosure,
      • Creative Flexibility. http:// www.socialmedia.org /disclosure/
    • Social Media Policy for Employees
    • Transparency : Dealing with customer service issues, negative feedback, bad reviews
    • Tools – What tools to use to monitor and measure activity, as well as organize and maximize resources and visibility.
    • Control –Maintain brand integrity, selectively joining and facilitating the conversation online
    • Integrating Social Media into overall marketing strategy
  • Potential Tools
    • Radian 6
    • Compendium Blogware
    • ExactTarget
    • Cotweet
    • Seesmic
    • HARO
    • PitchEngine
    • Webtrends
    • Hubspot
    • LinkedIn
    • Right On Interactive
    • Tweetdeck
    • Delicious Tagometer
    • Vocus
    • Bit.ly
    • Omniture
    • Facebook
    • Myspace
    • Twitter
    • Foursquare
    • HootSuite
    • Many More…..
  • Douglas Bright Marketing & Social Media Enthusiast
  • My Competencies & Knowledge Base:
    • Social Media platforms
    • Web 2.0
    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Software As A Service (SaaS)
    • User Trends & Demographics
    • Email Marketing
    • Marketing, Marketing Strategy
    • Branding
    • Promotions
    • Retail Industry
    • Graphic Design
    • HTML coding
    • Digital signage
    • Mobile/SMS Technology
    • Trade Show Marketing
    • Public Speaking
    • E-Commerce
    • Sales
    • Blogging
    • Integrating Social Media into traditional media
    • Identifying industry evangelists and engaging influential online communities
    • Vendor Relationships/Affiliate Marketing
    • Web Analytics and Measuring Campaign Effectiveness
    • Laws and Regulations surrounding web based advertising/marketing
    • Experiential Marketing
    • Event planning/execution
    • Event Sponsorship
    • Proximity Marketing
  • Sample of Events I’ve Planned, Promoted, Managed & Executed
  • Online Groups & Associations
    • Emarketing Association Network
    • Innovative Marketing, PR, Sales Word of Mouth & Buzz Innovators
    • Social Media Today
    • Sports & PR Pros
    • Social Media Marketing
    • Marketing Search
    • Experiential & Non-Traditional Marketing
    • Sports Industry Network
    • Young Sports Professional Network
    • And more…
  • Industries I’ve worked In:
    • Retail
    • Old Navy, Abercrombie & Fitch
    • Service/Hospitality
    • Champps, Bravo, Cheesecake Factory, O’ Charley’s
    • PR/Marketing/Promotions/Branding
    • US Concepts, Carpe Dream, Inc., GMR Marketing, The Franchize, LLC.
    • Sales, Advertising, Interactive Digital/Mobile Marketing
    • Angie’s List, Neoti
    • Wine & Spirits
    • Diageo, National Wine & Spirits, Soiree
    • Sports
    • Pacers Sports & Entertainment, Indiana Fever
  • My Portfolio:
    • LinkedIN
    • Facebook
    • Twitter
    • Yelp
    • The Other Mayor of Indianapolis
    • Personal Project – The New Radar
  • Businesses/Brands I’ve Worked With (Secured sponsorship, sold advertising, event partnerships, media coverage, represented as brand ambassador)
  • Websites, Blogs, Industry Evangelists, Influential Online Communities I follow:
    • Hubspot
    • Social Media Today
    • Mashable
    • Social Media
    • Ning.com
    • Wired.com
    • AdAge
    • SocialNet Daily
    • Seth Godin
    • Google
    • Bing
    • Marketing Sherpa
    • Douglas Karr
    • Jay Baer
    • Chris Baggott
    • Wired
    • Huffington Post
    • Deepak Chopra
  • Webinars/Whitepapers: I regularly attend 2-3 webinars/week and read whitepapers to continue my education on new trends/developments in the social media/marketing industry.
    • "Dispelling the Myth of the Repeat Visitor."
    • “ 8 Hot Social Media Marketing Tips You Need to Know.”
    • “ How can marketers use social media sites such as LinkedIn and Facebook to market their companies?”
    • “ Ten Innovative Ways to Use Twitter for Business.”
    • “ 17 Key Differences Between Social Media and Traditional Marketing.”
    • “ The 8 Major Differences Between Traditional and Internet Consumers.”
    • “ What is Blogging’s Role in Search Engine Optimization & the Social Networking Phenomenon?”
    • More…
  • My Assignment Give me a project with a measurable goal and timeline and when I successfully complete it, then please give me the opportunity to interview for this position.