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Social Media, Pr & Marketing Ninja

Social Media, Pr & Marketing Ninja



I put together a quick PPT to show some of my knowledge base and skills outside of just sales. If you can\'t market yourself, how can you market somebody else. Feedback is welcome ...

I put together a quick PPT to show some of my knowledge base and skills outside of just sales. If you can\'t market yourself, how can you market somebody else. Feedback is welcome bright.douglas@gmail.com



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    Social Media, Pr & Marketing Ninja Social Media, Pr & Marketing Ninja Presentation Transcript

    • Douglas G. Bright Social Media, PR & Marketing Ninja
    • The Goals
      • Coordinate with E-Commerce, Marketing, Promotions, IT, Sales, HR and Sponsorship departments to determine a strategy how to integrate social media into their objectives and mediums (print, television, web, radio, direct mail, etc).
      • Connect to the desired audience and strategically engage them using various platforms/mediums.
      • Utilize social media to humanize the brand while increasing visibility, profitability, customer service, and brand loyalty.
      • Drive more repeat and new online traffic for e-Commerce and physical locations
      • Solicit and strategically leverage customer feedback (user-generated content) for client engagement and new client acquisition.
      • Use social media outlets for additional Public Relations vehicles to improve geographically specific local advertising in addition to national efforts.
      • Identifying and engage industry evangelists and influential online communities
      • Provide insight and guidance into real-time consumer response to promotions, campaigns, and new products
    • How To Achieve Your Goals
      • Have The Right Strategy
      • Get The Right Tools
      • Have The Right Measurements
      • Hire The Right Guy
      • I can carry your company to the next level.
    • Keys to Social Media for Brands & Businesses
      • Measurement : Finding true ROI
      • Internal Ownership : SEO, SEM, PR, Marketing, Product, E-commerce
      • Compliance with FTC Regulations & Working w/ Legal Dept.:
        • Disclosure of Identity,
        • Personal/Unofficial Blogging and Outreach,
        • Blogger Relations,
        • Compensation and Incentives,
        • Agency & Contractor Disclosure,
        • Creative Flexibility. http:// www.socialmedia.org /disclosure/
      • Social Media Policy for Employees
      • Transparency : Dealing with customer service issues, negative feedback, bad reviews
      • Tools – What tools to use to monitor and measure activity, as well as organize and maximize resources and visibility.
      • Control –Maintain brand integrity, selectively joining and facilitating the conversation online
      • Integrating Social Media into overall marketing strategy
    • Potential Tools
      • Radian 6
      • Compendium Blogware
      • ExactTarget
      • Cotweet
      • Seesmic
      • HARO
      • PitchEngine
      • Webtrends
      • Hubspot
      • LinkedIn
      • Right On Interactive
      • Tweetdeck
      • Delicious Tagometer
      • Vocus
      • Bit.ly
      • Omniture
      • Facebook
      • Myspace
      • Twitter
      • Foursquare
      • HootSuite
      • Many More…..
    • Douglas Bright Marketing & Social Media Enthusiast
    • My Competencies & Knowledge Base:
      • Social Media platforms
      • Web 2.0
      • Search Engine Marketing (SEM)
      • Search Engine Optimization (SEO)
      • Software As A Service (SaaS)
      • User Trends & Demographics
      • Email Marketing
      • Marketing, Marketing Strategy
      • Branding
      • Promotions
      • Retail Industry
      • Graphic Design
      • HTML coding
      • Digital signage
      • Mobile/SMS Technology
      • Trade Show Marketing
      • Public Speaking
      • E-Commerce
      • Sales
      • Blogging
      • Integrating Social Media into traditional media
      • Identifying industry evangelists and engaging influential online communities
      • Vendor Relationships/Affiliate Marketing
      • Web Analytics and Measuring Campaign Effectiveness
      • Laws and Regulations surrounding web based advertising/marketing
      • Experiential Marketing
      • Event planning/execution
      • Event Sponsorship
      • Proximity Marketing
    • Sample of Events I’ve Planned, Promoted, Managed & Executed
    • Online Groups & Associations
      • Emarketing Association Network
      • Innovative Marketing, PR, Sales Word of Mouth & Buzz Innovators
      • Social Media Today
      • Sports & PR Pros
      • Social Media Marketing
      • Marketing Search
      • Experiential & Non-Traditional Marketing
      • Sports Industry Network
      • Young Sports Professional Network
      • And more…
    • Industries I’ve worked In:
      • Retail
      • Old Navy, Abercrombie & Fitch
      • Service/Hospitality
      • Champps, Bravo, Cheesecake Factory, O’ Charley’s
      • PR/Marketing/Promotions/Branding
      • US Concepts, Carpe Dream, Inc., GMR Marketing, The Franchize, LLC.
      • Sales, Advertising, Interactive Digital/Mobile Marketing
      • Angie’s List, Neoti
      • Wine & Spirits
      • Diageo, National Wine & Spirits, Soiree
      • Sports
      • Pacers Sports & Entertainment, Indiana Fever
    • My Portfolio:
      • LinkedIN
      • Facebook
      • Twitter
      • Yelp
      • The Other Mayor of Indianapolis
      • Personal Project – The New Radar
    • Businesses/Brands I’ve Worked With (Secured sponsorship, sold advertising, event partnerships, media coverage, represented as brand ambassador)
    • Websites, Blogs, Industry Evangelists, Influential Online Communities I follow:
      • Hubspot
      • Social Media Today
      • Mashable
      • Social Media
      • Ning.com
      • Wired.com
      • AdAge
      • SocialNet Daily
      • Seth Godin
      • Google
      • Bing
      • Marketing Sherpa
      • Douglas Karr
      • Jay Baer
      • Chris Baggott
      • Wired
      • Huffington Post
      • Deepak Chopra
    • Webinars/Whitepapers: I regularly attend 2-3 webinars/week and read whitepapers to continue my education on new trends/developments in the social media/marketing industry.
      • "Dispelling the Myth of the Repeat Visitor."
      • “ 8 Hot Social Media Marketing Tips You Need to Know.”
      • “ How can marketers use social media sites such as LinkedIn and Facebook to market their companies?”
      • “ Ten Innovative Ways to Use Twitter for Business.”
      • “ 17 Key Differences Between Social Media and Traditional Marketing.”
      • “ The 8 Major Differences Between Traditional and Internet Consumers.”
      • “ What is Blogging’s Role in Search Engine Optimization & the Social Networking Phenomenon?”
      • More…
    • My Assignment Give me a project with a measurable goal and timeline and when I successfully complete it, then please give me the opportunity to interview for this position.