Buzz tribe deck


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We ideate. We debate. We converse. We engage. In a rapidly shifting, changing, buzzing virtual ecosystem, we ensure your part of the buzz

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Buzz tribe deck

  1. 1. Digital Credentials<br />
  2. 2. about us<br />We ideate. We debate. We converse. We engage. In a rapidly shifting, changing, buzzing virtual ecosystem, we ensure your part of the buzz<br />
  3. 3. background<br />
  4. 4. clients and partners<br />
  5. 5. services <br />
  6. 6. bricks and mortar<br /><ul><li>Interactive and web 2.0 enabled Websites
  7. 7. E-commerce integration and adaptation
  8. 8. Robust CMS & CRM solutions
  9. 9. Web/SNS/mobile applications & widgets
  10. 10. Micro sites & WAP sites
  11. 11. Blogs and community development
  12. 12. 3D & Animation</li></ul>how do you build brands online?<br />How do you involve your consumers in the dialogue?<br />How do you interact, engage and entertain?<br />Do you have the right tactics, tools toys & technology?<br />What should be your tone, voice & social persona?<br />If we ask the right questions first<br />we surely will arrive at the right<br />answers<br />
  13. 13. insights <br /><ul><li>consumer insights & intelligence
  14. 14. online research & analysis
  15. 15. competition mapping & tracking
  16. 16. product development, testing & launch
  17. 17. target group definition & identification
  18. 18. Radian6 and SM2 to monitor social media trends</li></ul>How can you tap into your consumer’s psyche & motivations?<br />What forms of media are your consumers most likely to consume?<br />What are they saying about or around your brand, product or service? <br /> What is your competing brands doing online?<br />Effective & efficient processes to<br />discover, dissect & document<br />consumer opinions,<br />motivations, intentions <br />
  19. 19. reputation management <br /><ul><li>a comprehensive mechanism to ensure that a brand’s image, identity, personality, initiatives and assets are protected & portrayed in the right picture
  20. 20. monitor and track what is being said online
  21. 21. analyze how the visible information affects your brand, your reputation
  22. 22. influence the results by participating in the conversation and eliminating the negative</li></ul>How do you protect your brand’s image, identity, personality, initiatives and assets online?<br />What do you make of negative sentiments?<br />How do you deal with critics and commentators?<br />A real time 24*7<br />process to track, report,<br />address and resolve<br />consumer issues online<br />
  23. 23. influencer outreach<br />who is an influencer?<br />how do you build meaningful dialogues and relationships with them?<br />how can you earn trust and be invited to the party?<br />Nurture and nourish<br />relations in the virtual<br />world <br /><ul><li>Digital PR
  24. 24. online outreach programs
  25. 25. relationship building & marketing
  26. 26. blogger networking & media relations
  27. 27. Word of mouth campaigns</li></li></ul><li>strategy<br />The old premises on which all marketing and communication strategies relied upon have been done and dusted<br />You cannot bank on automated software when dealing with human interactions, emotions and motivations<br />You simply can’t apply the same traditional models to measure reach, engagement and response<br /> plunge into this dynamic world of proactive participation… we can help you chart the course<br /><ul><li>digital media consultancy
  28. 28. online marketing strategy
  29. 29. Digital road map planning
  30. 30. social media training: planning & workshops</li></li></ul><li>communication<br />What should be your content environment around your brand, service, product or category?<br /> What messages will resonate with your target audience? <br />What communication is most likely to register? What should be your tone, persona and voice like?<br />There are plenty of useful resources<br />that can teach you about social<br />platforms and tools, but they can’t<br />teach you how to be social. We can.<br /><ul><li>content development
  31. 31. copy & advertising concepts
  32. 32. communication design & strategy
  33. 33. blogging, podcasting & webinars, whitepapers</li></li></ul><li>approach<br />focus on quality<br />global market perspective<br />strong processes<br />technology expertise<br />the application of our methodology, key strengths and processes resulting in the most effective strategies and creative environments for a brand in the digital space<br />
  34. 34. Creative Portfolio<br />
  35. 35.<br />
  36. 36. event microsite<br />
  37. 37. campaign site in making<br />
  38. 38. YES!: youth empowerment summit (launch Sep 2010)<br />
  39. 39. IIFA Blog<br />
  40. 40. TAA (launch Sep 2010)<br />
  41. 41. IIFA 2011 (launch Oct2010)<br />
  42. 42. Social Media Portfolio<br />
  43. 43. IIFA<br />
  44. 44. IIFA<br />Caption It Winners<br />
  45. 45. : FB application<br />
  46. 46. Dewar’s iPhone application<br />
  47. 47. Team Buzz Tribe <br />Thank You<br />