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Learn how to network and market your personal brand to be more effective.

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  1. 1. 1<br />Creating and Networking your Brand…  To Get What You NeedAtlanta, GANovember 2009Dr. Dirk BaxterDr. Patty Kubus<br />
  2. 2. 2<br />Objectives of the Session<br />Create and articulate one’s brand<br />Learn best practices of skilled networkers to market your brand<br />Practice networking skills<br />Develop an individual action plan<br />
  3. 3. What is a personal Brand?<br />3<br />Definition:<br /> <br />It is the essence of you: what makes you unique<br /><ul><li>Identity
  4. 4. Values
  5. 5. Motivation </li></li></ul><li>Why is a Brand important?<br />4<br /><ul><li>Builds trust and confidence
  6. 6. Attracts people to you
  7. 7. Differentiates you
  8. 8. It determines how others see you
  9. 9. It will sustain you during the bumps in the road</li></li></ul><li>Your Job is to:<br />5<br /><ul><li>Create value for others
  10. 10. Be authentic
  11. 11. Discipline yourself
  12. 12. Focus
  13. 13. Practice
  14. 14. Coaching</li></li></ul><li>“What do you do – or – what are you looking for?”<br />6<br /><ul><li>Ask Yourself:
  15. 15. What
  16. 16. Why
  17. 17. How
  18. 18. Value</li></li></ul><li>“What do you do – or – what are you looking for?”<br />7<br /><ul><li>Ask Yourself: Who is Patty Kubus?
  19. 19. What – Healthcare executive coach
  20. 20. Why – Have a passion for helping people to develop and reach their potential
  21. 21. How – Unique healthcare and adult learning experience gives internal and external perspective (lens) through which I can see the needs, but am able to get the person to snap it into focus for themselves
  22. 22. Value – person has greater buy-in; more likely to sustain behavioral change</li></li></ul><li>“What do you do – or – what are you looking for?”<br />8<br /><ul><li>Ask Yourself: Who is Dirk Baxter?
  23. 23. What – Strategic talent optimization consultant
  24. 24. Why – Enjoy improving organizations and individuals to achieve the best performance results
  25. 25. How – Leverage strong relationships, business acumen and technical expertise to create a unique blend of solutions for client organizations
  26. 26. Value – Increase business results by optimizing talent</li></li></ul><li>Branding exercise<br />9<br /><ul><li>Take 5 minutes to determine what DEFINES you</li></ul>List 3 strengths on what makes you stand out<br />What is your passion? When are you “in flow”?<br /><ul><li>What
  27. 27. Why
  28. 28. How
  29. 29. Value</li></li></ul><li>Networking<br />10<br />“More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.” Peter Drucker<br /><ul><li>Best Practices on Networking:
  30. 30. Groups (face to face)
  31. 31. In professional organization
  32. 32. In client organization
  33. 33. Other organizations (e.g., church, hobby, civic, etc.)
  34. 34. Online: LinkedIn vs. Social Networking
  35. 35. Following up – critical portion – networking does not end with the conversation</li></li></ul><li>Networking Your Brand<br />11<br />Impact Statement What is your brand?<br />2) With your partner say it 5 times OUTLOUD– stand up when you are finished.<br />3) Find a person at different table that you do NOT know<br /> - Introduce yourself and say your impact statement <br /> - switch roles<br />4) Deliver FEEDBACK Sandwich<br /> - what was impactful that you liked<br /> - one suggestion<br /> - express appreciation <br />Are you ready? Get Started!<br />
  36. 36. Working together<br />12<br /><ul><li>Homework</li></ul>Form a team – Your “Board of Directors”<br />Schedule weekly update calls with Board<br />Share leads (Platinum Rule)<br />You have more lines in the water<br />You now have an internal connection<br />Practice your impact statement 5 times in morning – have a friend “surprise you”<br />Run your Brand/impact statement by friends and colleagues – is it strong enough? <br />
  37. 37. 13<br />Summary<br />Create and articulate your brand<br />Practices of skilled networkers<br />Practiced networking skills<br />Homework:<br />Practice your Brand<br />Form your Board <br />Create your Individual Action Plan<br />CELEBRATE<br />Networking and branding is hard – celebrate the wins<br />
  38. 38. “ Networking – you can’t do it alone; neither can anyone else - pay it forward”<br />Questions?<br />14<br />
  39. 39. Networking Best Practices<br />15<br /><ul><li>Reach out to members of your professional network
  40. 40. Inform them of what you are doing, and what you are looking for - Be Succinct
  41. 41. Ask for Informational Interviews
  42. 42. Have a conversation, do not ask for a position
  43. 43. Join LinkedIn and other networking sites
  44. 44. Ask for recommendations from co-workers/clients
  45. 45. Attend Community events
  46. 46. Let your friends know what you are looking for
  47. 47. Craft a “Pass on” email outlining what you are looking for so they can easily send it on if appropriate
  48. 48. Create your Board of Directors – and USE them weekly</li></ul>FOLLOW-UP! Meeting is the first step, Follow-up gets you the job.<br />
  49. 49. Self Marketing<br />16<br /><ul><li>Why Self Market?
  50. 50. What is self marketing? What is NOT marketing?
  51. 51. Who can aide you in your marketing?
  52. 52. Internal/external
  53. 53. How you can self market
  54. 54. Practice your Impact Statement
  55. 55. Online presence</li></li></ul><li>Questions to Ask Yourself<br />17<br /><ul><li>Why are we doing this as a job seeker? What is there to gain?
  56. 56. What are some technical questions to ask yourself?
  57. 57. What are your professional needs?
  58. 58. What are your personal needs?
  59. 59. What other training defines you?
  60. 60. Training for technical skills
  61. 61. Past leadership positions
  62. 62. Previous experiences</li></li></ul><li>Building your Network – start with us!<br />18<br /><ul><li>Dr. Patty Kubus
  63. 63.
  64. 64. LinkedIn profile: Look me up! </li></ul><br /><br /><ul><li>Dr. Dirk Baxter
  65. 65.
  66. 66. LinkedIn profile: Find me and connect!</li></ul><br /><br />