We Are All Marketers Whether you recognize it or not you are marketing yourself everyday If you want to help as many people as you can, marketing is key If you want your clinic to be known as a CENTRE of EXCELLENCE, marketing will have to play a big role
Find Your Purpose Why are you in your profession? What motivates and drives you to work in your field? Why you do something is just as important as how you do it?
Change In Mindset Stop thinking of yourself as an EMPLOYEE Instead, think of yourself as a BUSINESS that you want to market – Shift to Entrepreneurial Attitude
Change In Mindset Talent and education will no longer guarantee success - lots of people with talent and education Key to success - ability to market & promote yourself
Change In Mindset Not suggesting that talent and education is not important If no one is AWARE of your education and talent how will you help people and earn a living? This is why MARKETING YOURSELF is so IMPORTANT
What’s Your Value? How are you going to make yourself more valuable to your patients & to the clinic? What makes you different/unique from other people in your field? What BENEFITS do you offer to make yourself standout? ADDED VALUE to patients lives
Professional Image Think of yourself as a PRODUCT How will you package yourself? (dress, talk, act, expertise) What do you want to be known for, how do you want to be perceived by your piers and the public?
Great Way To Get Noticed Showcase your knowledge and expertise Effective at building your credibility & professional image Talk to High school teams, community groups, organizations, business assoc.