Ricky at GS1UK, provider of EANS for online sellers
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Our recent London Online Seller Meetup at GS1UK was successful with more than 50 businesses in attendance. During this engaging evening we answered all questions with regards to EANs and Marketplaces along with expert talks. Each session lasted for 25 mins with actionable tips for Marketplace sellers. Please follow the links below to find out more and contact speakers directly with any more questions you have: # 1 Fulfilment Tips: Iain - Vdepot #2 Automation in eCommerce: Matthew – PlentymarketsUK #3 what’s in numbers: Ricky – GS1UK
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Ricky at GS1UK, provider of EANS for online sellers
- 1. Ricky Jones What’s in a number? Product identifiers for marketplaces 17 October 2016
- 2. © GS1 2015 Who is GS1 UK? 30,000+ 40 year anniversary 64 colleagues members 4.2% growth 99% of joiners are SMEs 1976 2016
- 3. © GS1 2015 Multi- nationals Who are our members? Marketplace sellers HospitalsSMEs
- 4. © GS1 2015 Why marketplaces? 4 For many years From 2015 From May 16th 2016
- 5. © GS1 2015 What’s a GTIN? 5
- 6. © GS1 2015 What’s a GTIN? 6
- 7. © GS1 2015 Who needs them? • Almost all categories • Not mandatory for brand owners that have joined the Brand Registry • Product sold in UK, Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, or the US • Condition new • Brand-named products • Assigned a GTIN by the manufacturer or brand owner • Sold by more than one merchant 7 • Almost all categories • Branded products • New or manufacturer refurbished
- 8. © GS1 2015 How do you get one? Brand owner • Join GS1 UK 8 Selling other brands • Does your product have a barcode? • Check the number is a legitimate GS1 number with GEPIR service OR • Talk to your supplier
- 9. © GS1 2015 Global Company Prefix 9
- 10. © GS1 2015 How to assign a GTIN – My Numberbank 10
- 11. © GS1 2015 Changes to your product? Does it need a new GTIN? Three golden rules should be considered by any brand owner when introducing changes to an existing product. At least one of the guiding principles must apply for a GTIN change to be required. 11 3. Is there a substantial impact to the supply chain (e.g., how the product is shipped, stored, received)? 2. Is there a regulatory/liability disclosure requirement to the consumer and/or trading partner? 1. Is a consumer and/or trading partner expected to distinguish the changed product from previous / current products?
- 12. © GS1 2015 Audience participation time! 12
- 13. © GS1 2015 Single listing bundling different products 13
- 14. © GS1 2015 Multi-variant listing bundling different products 14
- 15. © GS1 2015 Bundles of the same product 15
- 16. © GS1 2015 Size and colour 16
- 17. © GS1 2015 Ricky Jones Market Executive Questions? 17 www.gs1uk.org Ricky.Jones@gs1uk.orgE
Editor's Notes
- Best known for the barcode! We’re part of the global GS1 organisation that defines, maintains and manages the standards that ensure products are uniquely identified throughout the world.
- Core industry has traditionally been grocery retail – where our standards have been used for some 40 years. In 2014 the UK government’s eProcurement strategy mandated the use of our standards within the NHS – where we’re helping them to save millions of pounds and thousands of lives. And our biggest growing area of membership is SMEs trading on marketplaces.
- Product identifiers have been required by the major marketplaces. With 100’s of millions of listings, marketplaces need a way to better understand what’s being listed on their websites – helping to drive improvements to the quality of the product catalogue overall. More understanding of what’s listed and a better quality product catalogue helps marketplaces to improve how shoppers find, compare and buy products – creating a better all round shopping experience. What does this mean for sellers? Increased search visibility – more search relevancy Better merchandising opportunities More insights on how to optimise your listings Higher buyer engagement – more sales!
- So what is Unique Product identification, what does it look like? Barcode (1) We manage the issuance and validation of the global standard for barcodes Number behind the barcode. (2) GTIN Identifies the brand owner it belongs to and the GS1 organisation that it’s licensed from.
- When we look at the structure of a GTIN there are four key parts: Country code (blue) – the first 3 digits of a GTIN can tell you which GS1 member organisation the number is licensed from. NB – this isn’t necessarily the country where the product is made! Company prefix (green) – the next string of numbers are variable in length, depending on how many GTINs can be assigned from the prefix. And in combination with the country code this number tells us which company the GTIN is licensed to. In the example here it’s 6 digits so the company prefix is 9 digits in total. Product code (purple) – these are the numbers the licensee will use to identify each of their products. In the example there are 3 digits that can be used for this, allowing up to 1000 products to be assigned a GTIN. Check digits (orange) – finally we have a check digit, which is a created from a calculation from all of the other digits. This allows systems to check that a GTIN is valid and has been keyed in correctly.
- GS1 is the authentic source for EAN/UPC/GTIN
- The secure My Numberbank service allows you to keep an accurate record of what GTIN-8 and GTIN-13s you have assigned to which product or case – all in one place. It means you can quickly add and edit products and their descriptions at any time Useful registry of numbers – sellers will have to update the marketplaces themselves NB – if you are an Amazon seller, you should make sure that your listings have a product description added. As listings on across the European countries (UK, DE, FR, ES and IT) are now checked against the GS1 database by Amazon. We’d recommend that you enter the brand and product title into this field.
- Instead of creating lots of separate listings for an item that has multiple options, eBay enables you to create a multi-variant listing. This is a single listing that contains all of the variations of your product. From the 29 January 2016, eBay requires that all new, relisted, revised and Good ‘Til Cancelled multi-variate listings of new and manufacturer-refurbished items have a GTIN. To give you a helping hand with when a variation requires a new GTIN to be assigned for that product, we’ve created the guide below. If you create a single listing, which bundles together different products, they will require a single GTIN to represent the bundle.
- In a multi-variant listing, each option requires it’s own GTIN. So each combination of product here will need it’s own GTIN.
- If you create a listing which sells a single product in a set quantity, you can use the same GTIN as the individual product.
- If you create a listing with multiple variations, such as size and colour, you’ll require a GTIN for each item that is able to be purchased. So in the example there jacket is listed in 5 sizes and 18 colours, so you will require a GTIN for each size in each colour – so that’s 90 GTINs in total.
- Ta da.