Twitter and RSS In The Job Search - DFW Edition

Twitter It’s All About the Dialogue!

The Big 3 Social Networks

Big 3 Usage Comparison More than 50% of updates are posted via mobile and web-based tools other than Twitter.com.

What is Twitter?  A social network An information network where everyday, millions of users create, share and discover ideas  Users • Share their experiences, both good and bad • Provide feedback on recent events • Learn about exclusive deals or offers • Get customer service

How Does Twitter Work?  Write and read messages of up to 140 characters, including all punctuation and spaces  Messages (tweets) are public  Decide which accounts you want to receive messages from

Twitter Statistics February 22, 2010 Twitter hits 50M tweets per day

Who Tweets? October 2009

Before You Start  Listen first  No account is required to search at search.twitter.com  Decide how you want to engage  Search for your company, professional interest(s) and a few key topics in your field  Filter geographically to increase relevancy

Getting Started  Signing up for an account takes just a few minutes  Choose a short, memorable name  To help people recognize and trust your account, fill out your profile completely and include a picture

Key Terms  A tweet is an individual message  To follow somebody is to subscribe to their tweets  A DM or direct message is a private message on Twitter  To RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit  Trending topics are the most-discussed terms on Twitter at any given moment

Twitter Lingo  @username is a public message to or about an individual on Twitter  A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic  Shortened URLs—To fit links into the short messages, Twitter shrinks some URLs down automatically

The Twitter Interface

Twitter Overview  Your tweets make up a timeline  People who subscribe to your timeline are your ―followers‖  Following back is optional  Your home page shows a list of recent tweets by those that you follow  You can tweet or respond publicly or privately via DM

Finding People to Follow

Finding People to Follow  Upload your contact list to see who you know is already on Twitter  Use search.twitter.com to find other people that you know  Use twellow.com and wefollow.com (organized by industry and interest) ◦ Look for people to follow ◦ List yourself  See who is recommended by people that you follow (#ff)

What Should You Tweet?  People like ◦ tips, links to interesting stories/blog posts, and a good sense of humor ◦ the human touch and will appreciate posts with your thoughts and experiences more than you think ◦ when you say hello, and respond to their questions, comments, praise, complaints and jokes

Twitter Value Proposition To understand the value of Twitter and gain benefit from your involvement, give more than you expect to receive. Dave Taylor, DaveTaylorOnline.com

Twitter Best Practices  Build relationships ◦ Listen for comments about you ◦ Respond to comments and queries ◦ Ask questions ◦ Post links to things people would find interesting ◦ Retweet messages you would like to share ◦ Use a friendly, casual tone ◦ Don’t spam people

Twitter Best Practices  Be nice ◦ Acknowledge information sources ◦ Converse and connect ◦ Build a trusted group ◦ Return favors without being asked ◦ Be sensitive to others ◦ Respect everyone

Twitter Help

Desktop Third-Party Tools TweetDeck

Web-based Third-Party Tools HootSuite

Web-based Third-Party Tools Seesmic Web

Twitter Mobile  Applications available for ◦ iPhone ◦ iPod Touch ◦ Android ◦ BlackBerry ◦ Windows Phone

Using Twitter in the Job Search

How Companies Use Twitter to Find Candidates  Many big companies list job openings on Twitter  Cheaper and less-crowded alternative to job boards  Allows them to ◦ target social media-savvy job hunters ◦ convey an innovative image

How Candidates Use Twitter to Find Fobs  Follow feeds that aggregate jobs from multiple companies  Use Twitter search to research prospective employers  Connect with individuals who work at targeted companies  Interact directly with companies' recruiters  More convenient than job boards

Maximizing Twitter for the Job Search  Connect your Twitter feed to LinkedIn  Follow people in your field to be connected and informed on industry news and trends  Create your follower list by posting regular updates on topics of interest  Build your network by following relevant groups, associations and professional lists

Twitter – LinkedIn Integration  Twitter to LinkedIn ◦ Add your Twitter account to LinkedIn ◦ Designate which tweets are displayed as your LinkedIn status

Twitter – LinkedIn Integration  Twitter to LinkedIn ◦ Use #in or #li hashtag ◦ Add to any part of a tweet ◦ Use at anytime; will override existing settings

Twitter – LinkedIn Integration  LinkedIn to Twitter ◦ Check the box next to the Twitter icon on the LinkedIn home page ◦ Updates will be posted to Twitter

Maximizing Twitter for the Job Search  Utilize tools such as TweetDeck/JobDeck, which allow job seekers to search specific topics relative to an industry  Create a Twitter list and add the companies you are interested in working for  Utilize Tweetafile.com to share/send your resume when requested  Spend 15 minutes daily posting tweets and reviewing comments by others in your field

Desktop Third-Party Tools JobDeck

Use TweetDeck as a Dashboard

Job-Related Twitter Feeds  CareerDFWJobs  Identical to CareerDFW.com  Actions ◦ Subscribe ◦ Share via RT ◦ Share some more

Job-Related Twitter Feed Resources  101 Best Twitter Feeds for Job Hunters ◦ http://greengigs.blogspot.com/2009/02/101-best-twitter-feeds- for-job-hunters.html  100 Useful Twitter Tools and Feeds for Your Job Search ◦ http://www.jobprofiles.org/library/job-search/100-useful- twitter.htm  101 Twitter Feeds to Help You Land a Job ◦ http://www.jobprofiles.org/library/job- search/100_twitter_feeds_for_job_search.htm

RSS It’s Not Just for News Anymore

What is RSS?

What is RSS?  Really Simple Syndication  User-initiated subscriptions that provide updates, news headlines, or other content directly to the user for browsing at their convenience

Benefits of RSS  Receive updates without visiting each web site  Can monitor large number of sites very effectively  Short summaries or ―table of contents‖  Alternative to email notifications ◦ Lessen e-mail overload ◦ No rejection of messages by email filters ◦ Reduce spam building opportunities

Uses of RSS  News and announcements  Blog postings and comments  Photos  Podcasts / music  Auction items  TV and movie listings  Search results  Tweets  Job postings  Many more

How to Access RSS  RSS Aggregators/Readers download and display RSS feeds ◦ Desktop ◦ Browser  Native  Plug-ins ◦ Web-based ◦ Mobile

Desktop RSS Reader – FeedDemon

Browser RSS Reader – (Firefox,Sage)

Web-Based RSS Reader – Bloglines

Hosted RSS Reader – Google Reader

Using Google Reader  Monitoring Your Brand With Google Reader ◦ http://www.slideshare.net/davidswinney/monitoring -your-personal-brand-using-google-reader

Using RSS in the Job Search

RSS in the Job Search - CareerBuilder

RSS in the Job Search - TwitJobSearch

RSS in the Job Search – LinkedIn Network Updates

RSS in the Job Search – LinkedIn Answers

RSS in the Job Search - CareerDFWJobs

Thank You David Swinney Social Media Specialist david.swinney@gmail.com http://twitter.com/davidswinney http://linkedin.com/in/davidswinney http://davidswinney.posterous.com 214-233-5678

Twitter and RSS In The Job Search - DFW Edition

by David Swinney on Mar 19, 2010

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Twitter and RSS In The Job Search - DFW Edition — Presentation Transcript