SOCIAL MEDIA BOOT CAMP STRATEGIESFor Synagogues TWITTER STRATEGIESPresented by Lisa Colton, Darim OnlinePresented by Lisa Colton, Founder January 19, 2011 & President Darim Online Lisa@darimonline.org 434.977.1170
WHAT TO TALK ABOUT?1. Ask questions (for answers, or just sharing)2. Share information that can be helpful (curate!)3. Help people – find people asking for help, and help!4. Share your opinions5. Share links to your own content – now and then.6. Community Highlight – tweet about people in your community (Mazel tov, did you know, thanks for volunteering, etc)7. Conversation – jump in!8. Retweet – find good stuff and pass it on!9. Slice of life – what’s going on right now in your head, your office? The Jewish calendar?
Example of Hashtags, #JED21(Jewish Education in the 21st Century)
Example of Hashtags, #JEDchat(Weekly Wed 8-9pm chat re: Jewish Education)
ALL ABOUT HASHTAGSBasics Tips• Hashtags help aggregate • Don’t make it too long! information • #ff, (follow friday) – a way to show – Ex. #Jewish, #Israel, #Rabbi, others who you follow and why, a• Convene conversations around specific themes shout out• Recruit from networks to join • #JED21 – Jewish education discussion conversations • #WhatRabbisDo (theme)• Help people find one another • #URJbiennial (event) • #SanDiego (location) • #Shabbat (holiday) • #JSAM (Jewish Social Action Month)
STAFFING YOUR TWITTER STRATEGYHuman transparency(Who is it?)Listening, then delegatingas neededAdding valueBuilding communityMarketing your feedIntegration with FB, etc.
Twitter forBusiness URJ “Lists” to find others
Slides and recording will be posted on URJ websiteCOACHING AND CONSULTING GRANT APPLICATIONS ARE NOW OPEN! Due June 8th More info: http://bit.ly/urjgrant Facebook Group: Twitter: #urjbootcamp http://on.fb.me/urjbootcamp