URJ Social Media Boot Camp: Twitter Strategies
Upcoming SlideShare
Loading in...5
×
 

URJ Social Media Boot Camp: Twitter Strategies

on

  • 357 views

Lisa Colton's presentation to URJ Boot Camp on Twitter Strategies, May 2012

Lisa Colton's presentation to URJ Boot Camp on Twitter Strategies, May 2012

Statistics

Views

Total Views
357
Views on SlideShare
357
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do

URJ Social Media Boot Camp: Twitter Strategies URJ Social Media Boot Camp: Twitter Strategies Presentation Transcript

  • SOCIAL MEDIA BOOT CAMP STRATEGIESFor Synagogues TWITTER STRATEGIESPresented by Lisa Colton, Darim OnlinePresented by Lisa Colton, Founder January 19, 2011 & President Darim Online Lisa@darimonline.org 434.977.1170
  • THIS IS AN ATTENTION ECONOMY
  • MOBILE GENERATION
  • 1. Quick orientation to Twitter2. Listening more than talking3. Find your voice4. Add value5. Use networks6. Advanced tools OUR PLAN TODAY
  • Twitter Vocabulary@ denotes usernameRT = “ReTweet”MT= “ModifiedTweet”DM = Direct Msg# denotes hashtag
  • What Does Twitter Says About You?
  • WHAT TO TALK ABOUT?1. Ask questions (for answers, or just sharing)2. Share information that can be helpful (curate!)3. Help people – find people asking for help, and help!4. Share your opinions5. Share links to your own content – now and then.6. Community Highlight – tweet about people in your community (Mazel tov, did you know, thanks for volunteering, etc)7. Conversation – jump in!8. Retweet – find good stuff and pass it on!9. Slice of life – what’s going on right now in your head, your office? The Jewish calendar?
  • LISTENING IS CRITICAL
  • LISTENING:@ mentions
  • LISTENING:Searches
  • Example of Hashtags, #JED21(Jewish Education in the 21st Century)
  • Example of Hashtags, #JEDchat(Weekly Wed 8-9pm chat re: Jewish Education)
  • ALL ABOUT HASHTAGSBasics Tips• Hashtags help aggregate • Don’t make it too long! information • #ff, (follow friday) – a way to show – Ex. #Jewish, #Israel, #Rabbi, others who you follow and why, a• Convene conversations around specific themes shout out• Recruit from networks to join • #JED21 – Jewish education discussion conversations • #WhatRabbisDo (theme)• Help people find one another • #URJbiennial (event) • #SanDiego (location) • #Shabbat (holiday) • #JSAM (Jewish Social Action Month)
  • Find Your Voice
  • Add ValueYou don’t have to create all of the content! Be a content CURATOR!
  • CROWDSOURCING
  • LEVERAGING NETWORKS
  • LEVERAGING NETWORKSWho do you want to reach? What’s “viral” for you?
  • LEVERAGING NETWORKS• How did this video get 3000 views?• Why does it matter?• What does it say about the Rabbi?• About the congregation?
  • http://bit.ly
  • Twitter App for iPhone & Android
  • Hootsuite and Tweetdeck: Twitter “Dashboards”
  • STAFFING YOUR TWITTER STRATEGYHuman transparency(Who is it?)Listening, then delegatingas neededAdding valueBuilding communityMarketing your feedIntegration with FB, etc.
  • Twitter forBusiness URJ “Lists” to find others
  • Slides and recording will be posted on URJ websiteCOACHING AND CONSULTING GRANT APPLICATIONS ARE NOW OPEN! Due June 8th More info: http://bit.ly/urjgrant Facebook Group: Twitter: #urjbootcamp http://on.fb.me/urjbootcamp