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URJ Social Media Boot Camp: Twitter Strategies
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URJ Social Media Boot Camp: Twitter Strategies

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Lisa Colton's presentation to URJ Boot Camp on Twitter Strategies, May 2012

Lisa Colton's presentation to URJ Boot Camp on Twitter Strategies, May 2012

Published in Technology , Spiritual
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  • Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do

Transcript

  • 1. SOCIAL MEDIA BOOT CAMP STRATEGIESFor Synagogues TWITTER STRATEGIESPresented by Lisa Colton, Darim OnlinePresented by Lisa Colton, Founder January 19, 2011 & President Darim Online Lisa@darimonline.org 434.977.1170
  • 2. THIS IS AN ATTENTION ECONOMY
  • 3. MOBILE GENERATION
  • 4. 1. Quick orientation to Twitter2. Listening more than talking3. Find your voice4. Add value5. Use networks6. Advanced tools OUR PLAN TODAY
  • 5. Twitter Vocabulary@ denotes usernameRT = “ReTweet”MT= “ModifiedTweet”DM = Direct Msg# denotes hashtag
  • 6. What Does Twitter Says About You?
  • 7. WHAT TO TALK ABOUT?1. Ask questions (for answers, or just sharing)2. Share information that can be helpful (curate!)3. Help people – find people asking for help, and help!4. Share your opinions5. Share links to your own content – now and then.6. Community Highlight – tweet about people in your community (Mazel tov, did you know, thanks for volunteering, etc)7. Conversation – jump in!8. Retweet – find good stuff and pass it on!9. Slice of life – what’s going on right now in your head, your office? The Jewish calendar?
  • 8. LISTENING IS CRITICAL
  • 9. LISTENING:@ mentions
  • 10. LISTENING:Searches
  • 11. Example of Hashtags, #JED21(Jewish Education in the 21st Century)
  • 12. Example of Hashtags, #JEDchat(Weekly Wed 8-9pm chat re: Jewish Education)
  • 13. ALL ABOUT HASHTAGSBasics Tips• Hashtags help aggregate • Don’t make it too long! information • #ff, (follow friday) – a way to show – Ex. #Jewish, #Israel, #Rabbi, others who you follow and why, a• Convene conversations around specific themes shout out• Recruit from networks to join • #JED21 – Jewish education discussion conversations • #WhatRabbisDo (theme)• Help people find one another • #URJbiennial (event) • #SanDiego (location) • #Shabbat (holiday) • #JSAM (Jewish Social Action Month)
  • 14. Find Your Voice
  • 15. Add ValueYou don’t have to create all of the content! Be a content CURATOR!
  • 16. CROWDSOURCING
  • 17. LEVERAGING NETWORKS
  • 18. LEVERAGING NETWORKSWho do you want to reach? What’s “viral” for you?
  • 19. LEVERAGING NETWORKS• How did this video get 3000 views?• Why does it matter?• What does it say about the Rabbi?• About the congregation?
  • 20. http://bit.ly
  • 21. Twitter App for iPhone & Android
  • 22. Hootsuite and Tweetdeck: Twitter “Dashboards”
  • 23. STAFFING YOUR TWITTER STRATEGYHuman transparency(Who is it?)Listening, then delegatingas neededAdding valueBuilding communityMarketing your feedIntegration with FB, etc.
  • 24. Twitter forBusiness URJ “Lists” to find others
  • 25. Slides and recording will be posted on URJ websiteCOACHING AND CONSULTING GRANT APPLICATIONS ARE NOW OPEN! Due June 8th More info: http://bit.ly/urjgrant Facebook Group: Twitter: #urjbootcamp http://on.fb.me/urjbootcamp