URJ Social Media Boot Camp: Twitter Strategies
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Lisa Colton's presentation to URJ Boot Camp on Twitter Strategies, May 2012
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URJ Social Media Boot Camp: Twitter Strategies
- 1. SOCIAL MEDIA BOOT CAMP STRATEGIES For Synagogues TWITTER STRATEGIES Presented by Lisa Colton, Darim Online Presented by Lisa Colton, Founder January 19, 2011 & President Darim Online Lisa@darimonline.org 434.977.1170
- 2. THIS IS AN ATTENTION ECONOMY
- 4. 1. Quick orientation to Twitter 2. Listening more than talking 3. Find your voice 4. Add value 5. Use networks 6. Advanced tools OUR PLAN TODAY
- 6. Twitter Vocabulary @ denotes username RT = “ReTweet” MT= “Modified Tweet” DM = Direct Msg # denotes hashtag
- 7. What Does Twitter Says About You?
- 8. WHAT TO TALK ABOUT? 1. Ask questions (for answers, or just sharing) 2. Share information that can be helpful (curate!) 3. Help people – find people asking for help, and help! 4. Share your opinions 5. Share links to your own content – now and then. 6. Community Highlight – tweet about people in your community (Mazel tov, did you know, thanks for volunteering, etc) 7. Conversation – jump in! 8. Retweet – find good stuff and pass it on! 9. Slice of life – what’s going on right now in your head, your office? The Jewish calendar?
- 12. Example of Hashtags, #JED21 (Jewish Education in the 21st Century)
- 13. Example of Hashtags, #JEDchat (Weekly Wed 8-9pm chat re: Jewish Education)
- 14. ALL ABOUT HASHTAGS Basics Tips • Hashtags help aggregate • Don’t make it too long! information • #ff, (follow friday) – a way to show – Ex. #Jewish, #Israel, #Rabbi, others who you follow and why, a • Convene conversations around specific themes shout out • Recruit from networks to join • #JED21 – Jewish education discussion conversations • #WhatRabbisDo (theme) • Help people find one another • #URJbiennial (event) • #SanDiego (location) • #Shabbat (holiday) • #JSAM (Jewish Social Action Month)
- 15. Find Your Voice
- 16. Add Value You don’t have to create all of the content! Be a content CURATOR!
- 17. CROWDSOURCING
- 19. LEVERAGING NETWORKS Who do you want to reach? What’s “viral” for you?
- 20. LEVERAGING NETWORKS • How did this video get 3000 views? • Why does it matter? • What does it say about the Rabbi? • About the congregation?
- 21. http://bit.ly
- 22. Twitter App for iPhone & Android
- 23. Hootsuite and Tweetdeck: Twitter “Dashboards”
- 24. STAFFING YOUR TWITTER STRATEGY Human transparency (Who is it?) Listening, then delegating as needed Adding value Building community Marketing your feed Integration with FB, etc.
- 25. Twitter for Business URJ “Lists” to find others
- 26. Slides and recording will be posted on URJ website COACHING AND CONSULTING GRANT APPLICATIONS ARE NOW OPEN! Due June 8th More info: http://bit.ly/urjgrant Facebook Group: Twitter: #urjbootcamp http://on.fb.me/urjbootcamp
Editor's Notes
- Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do