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UJA Federation of NY Agencies Mini Boot Camp

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Lisa Colton
Lisa Colton

Lisa Colton's presentation on May 17, 2010 to UJA Federation of NY agency execs.

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The 5 Commandments of Social Media: Strategy, Tools and Culture Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Between a PIONEER & a TORTOISE Is a FAST FOLLOWER Source: Flickr user ucumari Source: Flickr user smitag4
[object Object],Source: mcommons.com/blog AJWS Red Cross receiving half of their donations by text msg. $27m by 1/19
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Traditional Media Brand in control One way / Deliver msg Repeat message Focused on the brand Educating Org creates content Social Media Audience in control Two way / Conversation Adapt the message Focused on the audience Influencing, Involving User and co-created content How are you adapting?
[object Object],Source: Flickr user andyadontstop
[object Object],Keywords Influencers Staffing Who’s talking about you? Who’s talking about your field? What’s most important to your audience? Breadth, Depth, Reach Are you on their radar? What will they pass on? Who is listening? How do they respond? What are they learning? How do they pass on info?
[object Object]
[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page
[object Object],[object Object],[object Object],Temple Sinai, Oakland, CA
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1 Social media is continuing to evolve. Fast. ENGAGING
Red Cross
A Person, Not Just A Brand
[object Object],[object Object],[object Object],Unofficial Outposts
[object Object],[object Object],[object Object],[object Object],[object Object],When to Respond
Real Life Example
[object Object],[object Object],[object Object],Social Content is Social Capital
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Invite User Generated Content
[object Object],Use Your Outposts!
Allow Users to Remix
[object Object],[object Object],[object Object],Generate Buzz
[object Object],[object Object],[object Object],[object Object],Lead Up To Events or Campaigns Source: Edelman
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use Multiple Channels Beth Kanter is 53
Community Building Source: Flickr user JYRO
Community Building Source: Flickr user Rick Neves
Community Building Source: Flickr user divemasterking2000
Review of 5 Stages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEASUREMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: KD Paine, a social media metrics expert.
[object Object],[object Object],[object Object],[object Object],FINAL THOUGHTS
[object Object]
[object Object]
IT’S NOT ABOUT TECHNOLOGY

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