Avi chai academy tools workshop 2

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Avi chai academy tools workshop 2

  1. 1. AVI CHAI ACADEMY<br />SOCIAL MEDIA TOOLS<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />434.977.1170<br />
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  4. 4. Twitter Vocabulary<br />@ denotes username<br />RT = “ReTweet”<br />DM = Direct Msg<br /># denotes hashtag<br />
  5. 5. Voice on Twitter<br />
  6. 6. Adding Value on Twitter<br />
  7. 7. Listening on Twitter<br />
  8. 8. Searches on Twitter<br />
  9. 9.
  10. 10.
  11. 11. Example of Hashtags, #JED21<br />
  12. 12. Hashtagfor our Academy:#JDStech<br />
  13. 13. Beginners:Think about a name that’s intuitive and relatively short<br />
  14. 14. http://bit.ly<br />
  15. 15. Hootsuite and Tweetdeck: Twitter “dashboards”<br />
  16. 16. Mobile Twitter<br />
  17. 17. Want to learn more?<br />Recommended Reading<br />Recommendations:<br />Rabbi List:<br />http://twitter.com/#!/list/synagogue/rabbis<br />Jewish Day Schools List:<br />http://twitter.com/#!/lookstein/jewish-education<br />JewishEducation:<br />http://twitter.com/#!/reuw/jewish-education<br />
  18. 18. BLOGGING!<br />
  19. 19. Blogging<br />Blogger<br />Wordpress<br />
  20. 20. People, Objectives, Strategy<br />Remember your blogs should provide value to your audience(s)<br />
  21. 21. Blogging Offers:<br /><ul><li>Longer format writing
  22. 22. Casual culture
  23. 23. Embedding photos and video
  24. 24. Linking and sharing culture between bloggers and sites
  25. 25. Listening, sharing and conversation via comments
  26. 26. Archival opportunity
  27. 27. Tagging</li></li></ul><li>Jewish Community High School of the Bay: Student Ambassadors Blog<br />
  28. 28. What’s happening in this blog post?<br />
  29. 29. Your People Are Your Assets<br />MIT Hires<br />Students<br />
  30. 30. Harvard Promotes Personal Blogs<br />
  31. 31. Seattle Country Day School Blog.<br />“Yes, I am a teacher!”<br />
  32. 32. Seattle Country Day School Alumni<br />
  33. 33. Blogging Admin<br />
  34. 34. Let’s Try It Out<br />No more excuses, it’s hands on time.<br />WITH CAREN:<br />Try your hand at Twitter! Set up an account, learn what @ and # mean…Practice your voice and being conversational.<br />WITH LISA:<br />Bring out the blogger in you! Learn how to start a new blog, add authors, and get yourself published! We’ll create a practice blog for ourselves <br />

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