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Beyond frustration: 3 levels of happy design
 

Beyond frustration: 3 levels of happy design

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Ideas from psychology and design about creating experiences users will find b

Ideas from psychology and design about creating experiences users will find b

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    Beyond frustration: 3 levels of happy design Beyond frustration: 3 levels of happy design Presentation Transcript

    • 1 Beyond frustration: 3 levels of happy design Dana Chisnell UPA Boston, June 2010 @danachis
    • 2 Creating a remarkable experience versus a satisfactory one can seem unattainable
    • 3 Companies are creating remarkable, happy, even lovable experiences every day
    • 4 What not to do.
    • 5
    • 6
    • 7 Desperate? Mean? Abusive? Thoughtless? Inconsiderate?
    • 8 3 levels of experience design Mindfulness Flow Meaning
    • 9 1. Mindfulness
    • 11 TripIt.com
    • 12 TripIt.com
    • 13 Mint.com
    • 14 Mint.com
    • 15 Mint.com
    • 16 Virgin America
    • 17
    • 18 1. Mindfulness Pleasing awareness Infatuation Puppy love “Oh, nice!”
    • 19 2. Flow
    • 21 Pandora.com
    • 22 Pandora.com
    • 23 Pandora.com
    • 24 Netflix.com
    • 25 Netflix.com
    • 26 phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php
    • 27 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
    • 28 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
    • 29 2. Flow Understanding Contentment Time stops - immersion Key strengths emphasized Trust
    • 30 3. Meaning
    • 32
    • 33 Zipcar.com
    • 34 Zipcar.com
    • 35 LinkedIn
    • 36 Twitter
    • 37 wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
    • 38 forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
    • 39 Kiva.org
    • 40 Kiva.org
    • 41 Kiva.org
    • 42 3. Meaning Reflectiveness Commitment Belonging Contributing Making a difference
    • 43 Creating a remarkable experience versus a satisfactory one is possible
    • 44 Mindfulness Flow Meaning
    • 45 How much happiness can you design in?
    • 46 Where to learn more about the psychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
    • 47 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
    • 48 Dana Chisnell dana@usabilityworks.net www.usabilityworks.net 415.519.1148