Beyond frustration: 3 levels of happy design

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Ideas from psychology and design about creating experiences users will find b

Ideas from psychology and design about creating experiences users will find b

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  • 1. 1 Beyond frustration: 3 levels of happy design Dana Chisnell UPA Boston, June 2010 @danachis
  • 2. 2 Creating a remarkable experience versus a satisfactory one can seem unattainable
  • 3. 3 Companies are creating remarkable, happy, even lovable experiences every day
  • 4. 4 What not to do.
  • 5. 5
  • 6. 6
  • 7. 7 Desperate? Mean? Abusive? Thoughtless? Inconsiderate?
  • 8. 8 3 levels of experience design Mindfulness Flow Meaning
  • 9. 9 1. Mindfulness
  • 10. 11 TripIt.com
  • 11. 12 TripIt.com
  • 12. 13 Mint.com
  • 13. 14 Mint.com
  • 14. 15 Mint.com
  • 15. 16 Virgin America
  • 16. 17
  • 17. 18 1. Mindfulness Pleasing awareness Infatuation Puppy love “Oh, nice!”
  • 18. 19 2. Flow
  • 19. 21 Pandora.com
  • 20. 22 Pandora.com
  • 21. 23 Pandora.com
  • 22. 24 Netflix.com
  • 23. 25 Netflix.com
  • 24. 26 phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php
  • 25. 27 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  • 26. 28 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  • 27. 29 2. Flow Understanding Contentment Time stops - immersion Key strengths emphasized Trust
  • 28. 30 3. Meaning
  • 29. 32
  • 30. 33 Zipcar.com
  • 31. 34 Zipcar.com
  • 32. 35 LinkedIn
  • 33. 36 Twitter
  • 34. 37 wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  • 35. 38 forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  • 36. 39 Kiva.org
  • 37. 40 Kiva.org
  • 38. 41 Kiva.org
  • 39. 42 3. Meaning Reflectiveness Commitment Belonging Contributing Making a difference
  • 40. 43 Creating a remarkable experience versus a satisfactory one is possible
  • 41. 44 Mindfulness Flow Meaning
  • 42. 45 How much happiness can you design in?
  • 43. 46 Where to learn more about the psychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
  • 44. 47 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  • 45. 48 Dana Chisnell dana@usabilityworks.net www.usabilityworks.net 415.519.1148