1




Beyond frustration:
3 levels of happy design
Dana Chisnell
UPA Boston, June 2010

@danachis
2




Creating a remarkable
experience

versus a satisfactory one

can seem unattainable
3




Companies
are creating
remarkable,
happy,
even
lovable
experiences
every day
4




What not to do.
5
6
7




Desperate?
Mean?
Abusive?
Thoughtless?
Inconsiderate?
8




3 levels of experience design




Mindfulness   Flow     Meaning
9




1. Mindfulness
11




TripIt.com
12




TripIt.com
13




Mint.com
14




Mint.com
15




Mint.com
16




Virgin America
17
18




1. Mindfulness

 Pleasing awareness
 Infatuation
 Puppy love
 “Oh, nice!”
19




2. Flow
21




Pandora.com
22




Pandora.com
23




Pandora.com
24




Netflix.com
25




Netflix.com
26




phone form factor
        http://dvice.com/archives/2009/02/htc-magic-bring.php
27




phone form factor
        http://blogs.techrepublic.com.com/hiner/?m=200809
28




phone form factor
        http://blogs.techrepublic.com.com/hiner/?m=200809
29




2. Flow

 Understanding
 Contentment
 Time stops - immersion
 Key strengths emphasized
 Trust
30




3. Meaning
32
33




Zipcar.com
34




Zipcar.com
35




LinkedIn
36




Twitter
37




wikis...




      http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
38




forums...




       http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
39




Kiva.org
40




Kiva.org
41




Kiva.org
42




3. Meaning

 Reflectiveness
 Commitment
 Belonging
 Contributing
 Making a difference
43




Creating a remarkable
experience

versus a satisfactory one

is possible
44




Mindfulness
Flow
Meaning
45




How much happiness can you
design in?
46


Where to learn more about the
psychology of happiness

 TED Talks: The psychology of happiness - Martin Seligman

 TE...
47




Where to learn more


    Dana’s blog: http://
    usabilitytestinghowto.blogspot.com/

    Download templates, exa...
48



Dana
Chisnell
dana@usabilityworks.net

www.usabilityworks.net
415.519.1148
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Beyond frustration: 3 levels of happy design

  1. 1. 1 Beyond frustration: 3 levels of happy design Dana Chisnell UPA Boston, June 2010 @danachis
  2. 2. 2 Creating a remarkable experience versus a satisfactory one can seem unattainable
  3. 3. 3 Companies are creating remarkable, happy, even lovable experiences every day
  4. 4. 4 What not to do.
  5. 5. 5
  6. 6. 6
  7. 7. 7 Desperate? Mean? Abusive? Thoughtless? Inconsiderate?
  8. 8. 8 3 levels of experience design Mindfulness Flow Meaning
  9. 9. 9 1. Mindfulness
  10. 10. 11 TripIt.com
  11. 11. 12 TripIt.com
  12. 12. 13 Mint.com
  13. 13. 14 Mint.com
  14. 14. 15 Mint.com
  15. 15. 16 Virgin America
  16. 16. 17
  17. 17. 18 1. Mindfulness Pleasing awareness Infatuation Puppy love “Oh, nice!”
  18. 18. 19 2. Flow
  19. 19. 21 Pandora.com
  20. 20. 22 Pandora.com
  21. 21. 23 Pandora.com
  22. 22. 24 Netflix.com
  23. 23. 25 Netflix.com
  24. 24. 26 phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php
  25. 25. 27 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  26. 26. 28 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  27. 27. 29 2. Flow Understanding Contentment Time stops - immersion Key strengths emphasized Trust
  28. 28. 30 3. Meaning
  29. 29. 32
  30. 30. 33 Zipcar.com
  31. 31. 34 Zipcar.com
  32. 32. 35 LinkedIn
  33. 33. 36 Twitter
  34. 34. 37 wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  35. 35. 38 forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  36. 36. 39 Kiva.org
  37. 37. 40 Kiva.org
  38. 38. 41 Kiva.org
  39. 39. 42 3. Meaning Reflectiveness Commitment Belonging Contributing Making a difference
  40. 40. 43 Creating a remarkable experience versus a satisfactory one is possible
  41. 41. 44 Mindfulness Flow Meaning
  42. 42. 45 How much happiness can you design in?
  43. 43. 46 Where to learn more about the psychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
  44. 44. 47 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  45. 45. 48 Dana Chisnell dana@usabilityworks.net www.usabilityworks.net 415.519.1148
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