Beyond frustration: 3 levels of happy design

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Ideas from psychology and design about creating experiences users will find b

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Beyond frustration: 3 levels of happy design

  1. 1. 1 Beyond frustration: 3 levels of happy design Dana Chisnell UPA Boston, June 2010 @danachis
  2. 2. 2 Creating a remarkable experience versus a satisfactory one can seem unattainable
  3. 3. 3 Companies are creating remarkable, happy, even lovable experiences every day
  4. 4. 4 What not to do.
  5. 5. 5
  6. 6. 6
  7. 7. 7 Desperate? Mean? Abusive? Thoughtless? Inconsiderate?
  8. 8. 8 3 levels of experience design Mindfulness Flow Meaning
  9. 9. 9 1. Mindfulness
  10. 10. 11 TripIt.com
  11. 11. 12 TripIt.com
  12. 12. 13 Mint.com
  13. 13. 14 Mint.com
  14. 14. 15 Mint.com
  15. 15. 16 Virgin America
  16. 16. 17
  17. 17. 18 1. Mindfulness Pleasing awareness Infatuation Puppy love “Oh, nice!”
  18. 18. 19 2. Flow
  19. 19. 21 Pandora.com
  20. 20. 22 Pandora.com
  21. 21. 23 Pandora.com
  22. 22. 24 Netflix.com
  23. 23. 25 Netflix.com
  24. 24. 26 phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php
  25. 25. 27 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  26. 26. 28 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  27. 27. 29 2. Flow Understanding Contentment Time stops - immersion Key strengths emphasized Trust
  28. 28. 30 3. Meaning
  29. 29. 32
  30. 30. 33 Zipcar.com
  31. 31. 34 Zipcar.com
  32. 32. 35 LinkedIn
  33. 33. 36 Twitter
  34. 34. 37 wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  35. 35. 38 forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  36. 36. 39 Kiva.org
  37. 37. 40 Kiva.org
  38. 38. 41 Kiva.org
  39. 39. 42 3. Meaning Reflectiveness Commitment Belonging Contributing Making a difference
  40. 40. 43 Creating a remarkable experience versus a satisfactory one is possible
  41. 41. 44 Mindfulness Flow Meaning
  42. 42. 45 How much happiness can you design in?
  43. 43. 46 Where to learn more about the psychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
  44. 44. 47 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  45. 45. 48 Dana Chisnell dana@usabilityworks.net www.usabilityworks.net 415.519.1148

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