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The Content Lifecycle: How to Create and Share Content Your Readers Will Love

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This presentation was for Springboard Boston: http://bit.ly/SHRatSpringboard

Blogging isn’t easy—you’ve got to learn how to effectively create and promote your own content if you want to be successful. Here is the blogging process from start to finish with actionable takeaways:
• Brainstorming great ideas
• Writing engaging content
• Optimizing your posts for sharing and discovery
• Promoting your blog
• Analyzing which content works

Published in: Technology

The Content Lifecycle: How to Create and Share Content Your Readers Will Love

  1. The ContentLifecycle:How to Create andShare Content YourReaders Will LoveJanet AronicaHead of MarketingShareaholicGinny SoskeyMarketing ManagerShareaholic
  2. Hi! I’m Janet. Head ofMarketingShareaholic
  3. Hey! I’m Ginny. Marketing Manager Shareaholic
  4. Meet Jay.CEO/Founder Shareaholic
  5. Nights and weekends to early growth 2008 Mozilla Firefox Extension Award 1 MILLION downloads February 2008 June 20095
  6. Browser Tools Shareaholic TODAY 2 MILLION Browser extension downloads
  7. Source: Civilized Caveman Cooking http://civilizedcavemancooking.com publishers200,000Publishers
  8. 2,500 + Developers accessing our Share API8
  9. 300,000,000people each month
  10. + +For context: That’s more than Germany, France & the United Kingdom combined.10
  11. Shareaholic is the4 thlargest country in the world.11
  12. Humblebeginnings?
  13. Humblebeginnings?
  14. Strugglefest.14
  15. We learn from our publishers.15
  16. 1 Brainstorm Overview 2 Write 3 Optimize 4 Promote 5 Analyze16
  17. 1 Brainstorm17
  18. Friends don’t let friends post without a plan.18
  19. Analytics19
  20. Consume the content you want to create.Photo courtesy of D Sharon PruittPhoto credit: Bakerella20
  21. Leverage current events21
  22. Editorial Calendar http://bit.ly/SHRedcal22
  23. 2 Write23
  24. Your headline is your first impression.24
  25. Great headlines • Urgent • Useful • Unique • Specific25
  26. Headlines vs. Page Titles26
  27. Great introductions • State a problem • Popular phrase • Numbers27
  28. Lists work.28
  29. Predictable Voice29
  30. Be a visual storyteller.30
  31. 3 Optimize31
  32. On-page Off-page SEO SEO • Keyword • Linkbuilding research/targetin • Guest blogging g • Social media • Headlines • Ad words • Page titles • Image file names • Meta description32
  33. Source: SEOmoz http://mz.cm/y2MX7d33
  34. All-in-One SEO Pack34
  35. 35
  36. Brand your visualsSource: PB Fingershttp://www.pbfingers.com/36
  37. Tools: Optimize for Pinterest • PicMonkey • Shareaholic Chrome Pinterest Extension http://bit.ly/SHRPintools37
  38. Funky page title Not your Twitter account38
  39. Sweet page title! Optimized for Twitter!39
  40. Page Title Featured Image Meta Description40
  41. It might not be love at first sight.41
  42. Link to old contentSource: How About Wehttp://howaboutwe.com42
  43. Related contentSource: Guilty Kitchen http://guiltykitchen.com43
  44. 4 Promote44
  45. Where does traffic come from? 33% Referral Traffic45
  46. Why do you share?46
  47. Where should you share?47
  48. AFFINITY WEIGHT + TIME DECAY48 EDGERANK
  49. 49 Source: http://www.whatisedgerank.com/
  50. Timeline Tips & Tricks50
  51. Join the #conversation.Twitter Chat Schedule: http://bit.ly/UlKN6Q51
  52. Make the most of your time by scheduling posts.52
  53. Twitter Tips & Tricks53
  54. Get visual Pinterest is the fourth largest traffic source in the world. Inspirational, curated photos 41% of adult internet users curate photos or videos online.11Source: 54 http://pewinternet.org/Reports/2012/Online-Pictures.aspx
  55. Get down to the basics. Pin Share Repin Board Reblog, Retweet Collection of Pins55
  56. What should you do now? Complete Network Optimize Presence56
  57. Sharing is caring.Photo courtesy of Milena Mihaylova 57
  58. 5 Analyze58
  59. Metrics: The intelligence you nee to take your blog to the next level.59
  60. (But don’t get lost in the data jungle.)60
  61. Shareaholic Content Analytics http://bit.ly/SHRa alytics61
  62. For more product and installation information, visit Shareaholic.com/publishers62
  63. Thank you! • @JanetAronica • @gsosk • @Shareaholic • Shareaholic.com

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