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Rethinking user research for social web


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Published in: Design
  • The sense of urgency is unnecessary. This was how they hyped up usability and the 'user experience' in the late 90s. Yes, we can do more to know more and compete on the bleeding edge. Looking for 'emergence' in user behavior has long been a part of usability methods. As long as we continue to address user needs and match it with user behavior using user-centered design methodology then there is no need for a crisis situation.

    Slide 17 I particularly disagree with. There are existing robust methods for understanding context and relationships.
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Rethinking user research for social web

  1. 1. Rethinking User Research forthe Social WebDana Chisnell #rethinking 1
  2. 2. Shelly 2
  3. 3. The state of theart is ageneration oldTime for a new generation ofuser research methods. 3
  4. 4. Usability testing isn’t telling us what weneed to know for designing for social 4
  5. 5. We don’t know how to find out about thingswe don’t know about 5
  6. 6. People don’t live in the world doing one taskwith one device out of context 6
  7. 7. 7
  8. 8. 8
  9. 9. Methods and measures were probablyalways imperfect.But they used to be enough.No more. 9
  10. 10. Everything isdifferent now.But not different.All this has happened before. 10
  11. 11. The nature ofbeing online issocialIt always has been. 11
  12. 12. Scale is a gamechangerCaution: large sample sizes 12
  13. 13. Tasks aren’twhat you thinkActivities = goals that emerge andchange 13
  14. 14. Satisfaction iscorrelated withtask completionInstead: control, engagement 14
  15. 15. Userscontinuouslydesign your UIin real timeWorkarounds = hacksEtiquette and norms 15
  16. 16. Social is about context.And relationships. 16
  17. 17. Methods are not robust for understandingcontext and relationships. 17
  18. 18. Cultivate polymaths Decision sciences Communication Anthropology sciences Psychologies Sociolinguistics Behavioral economics Organizational behavior Psychobiology Sociology Social neuroscience Social networks 18
  19. 19. The most successful userresearch methods for SxDcombine field and testingtechniques 19
  20. 20. MethodsReviewing online profiles, connections in groups ininterviewsStories of how you metMulti-user sessions with people who have strong andweak tiesVideo diaries with retrospective reviewExperience sampling with SMS 20
  21. 21. Takes more timerecruiting, prep, session, analysis 21
  22. 22. Takes strong research design rather than templated, commodity usability testing 22
  23. 23. Takes deep thinking about questions to answer, and whatthe evidence will be that you have answers 23
  24. 24. Takes study of cohesiveness dynamicscollaboration, connections, networks, relationships 24
  25. 25. Where are you with planning? What we asked answered a business question 25
  26. 26. Who do you ask when you don’t know? Should have asked about context and relationships 26
  27. 27. Would have told us Who is part of planning and deciding Who is trusted Why these people are important Why they are trusted How planning happens 27
  28. 28. To build a model that supports life 28
  29. 29. Rethinking userresearchWe’re not getting the answers we need.Experimenting is limited because we’repressured to go to market.We’re looking for things we know about, usingold fashioned tools. 29
  30. 30. We’re missing things we don’t know about. 30
  31. 31. It’s time to rethink user research forthe new (old) social web 31
  32. 32. Dana Chisnelldana@usabilityworks.nettwitter: @danachiswww.usabilityworks.com415.519.1148 32