The document discusses using social media to enable employees in a globally integrated enterprise. It provides instructions for employees to form pairs and discuss their experiences with virtual teams and their position on the social technographics ladder. The document also discusses launching an employee engagement initiative using social media with executive sponsorship, enablement sessions, participation guidelines, planned activities, and regular reviews with leadership. Benefits of implementing social media in an organization include reducing time spent finding information, soliciting feedback from across the organization, teaching employees social media skills, enabling access to peer expertise, helping employees get to know each other quicker to build relationships and increase collaboration.