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20110518-3 ARMA Central Iowa Adoption

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This presentation at the ARMA Central Iowa Spring Seminar described strategies for getting users to use social business technologies.

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20110518-3 ARMA Central Iowa Adoption

  1. 1. Web 2.0 Adoption<br />Jesse Wilkins, CRM<br />May 18, 2011<br />
  2. 2. Web 2.0 Adoption in the Organization<br />Web 2.0 Adoption by Users<br />Agenda<br />
  3. 3. Web 2.0 adoption: the organization<br />
  4. 4. Don’t “do” collaboration for the sake <br /> of doing it<br />The “now what?” moment<br />Determine the specific problems <br /> to be addressed<br />Determine the right tool(s)<br /> for the problem<br />What’s the problem?<br />
  5. 5. Managers have to understand the value of collaboration<br />Demonstrate by example<br />Create a culture of collaboration<br />
  6. 6. Collaboration isn’t one-size-fits-all<br />Security<br />Technology<br />Individual and organizational cultures<br />Create a culture of collaboration<br />
  7. 7. Champions and early adopters<br />
  8. 8. The rule of participation<br />
  9. 9. “…the principle activity is sharing, driven by social incentives. Contribution is simple and unstructured, isn’t a side activity and there is permission to participate. Intelligence is provided by participants, both through the act of sharing and by simply leaving behind breadcrumbs of attention.<br />--Ross Mayfield<br />CEO of Socialtext<br />Manage knowledgement<br />
  10. 10. Users don’t want to use YAT<br />But they know these tools<br />In-the-flow: move the work to the tool<br />Above-the-flow: requires time be set aside to use the tool<br />In-the-flow is generally more successful. <br />In-the-flow vs. above-the-flow<br />
  11. 11. Tools like Facebook…aren’t Facebook<br />Ease of use<br />Perfect vs. good enough<br />Deploy the right tool(s)<br />
  12. 12. User names, bios, pictures<br />Policies and guidelines<br />
  13. 13. User names, bios, pictures<br />Policies and guidelines<br />
  14. 14. Official vs. unofficial<br />Policies and guidelines<br />Official or not?<br />
  15. 15. What’s OK to post/share and what isn’t<br />Personal info<br />Sensitive or confidential info<br />Controversial topics<br />Groups and following<br />Policies and guidelines<br />
  16. 16. Comments<br />How to respond to comments on your site<br />How to comment on others’ sites<br />Policies and guidelines<br />Guidelines for comments<br />
  17. 17. DO review and monitor periodically<br />DON’T require pre-publication review<br />Use analytics to guide tool usage<br />Monitoring and auditing<br />
  18. 18. Web 2.0 adoption: the users<br />
  19. 19. Users may need incentive to share<br />Incentivize users<br />
  20. 20. Find your own voice<br />Follow your passions<br />Expertise – and synergy<br />The voice of the user<br />
  21. 21. Don’t force it<br />
  22. 22. And keep going!<br />Get started…<br />
  23. 23. Jesse Wilkins, CRM, CDIA+<br />Director, Systems of Engagement<br />AIIM International<br /> +1 (303) 574-0749 direct<br /> jwilkins@aiim.org <br /> http://www.twitter.com/jessewilkins<br /> http://www.linkedin.com/in/jessewilkins<br /> http://www.facebook.com/jessewilkins<br /> http://www.slideshare.net/jessewilkins<br />For more information<br />

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