Takin’ It To The Streets


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This presentation was made to the ASTD Leadership conference to explain how a loose network of individuals came to launch an annual professional learning conference, EDUCATE.

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  • Takin’ It To The Streets

    1. 1. Takin’ It to the Streets Bringing Employee Learning Week to the wider Community
    2. 2. Presenters <ul><li>Megan Devlin-Petty, Organization Development Manager, City of Bloomington (IL) </li></ul><ul><li>Diana Hauman, President, DDH Enterprises </li></ul>
    3. 3. Objectives <ul><li>Increase awareness of potential partners for Employee Learning Week celebrations </li></ul><ul><li>Plan activities to move Employee Learning events beyond ASTD chapters and into the non-ASTD community </li></ul><ul><li>Increase community contacts/potential membership base </li></ul>
    4. 4. If you could celebrate your profession, who would you invite to the party? <ul><li>Pair up with someone from outside your chapter </li></ul><ul><li>Introduce your role in the chapter, your role in the community (in-house trainer, manager, consultant, academic, other) </li></ul><ul><li>Who else do you work with when developing learning activities? </li></ul>
    5. 5. Who’s who and what they do <ul><li>And who do they know? </li></ul><ul><li>What will it take to get you working toward a common goal? </li></ul><ul><ul><li>What goals do you have in common? </li></ul></ul>
    6. 6. How Employee Learning Week came to central Illinois <ul><li>ALC 2005: ASTD promotes Employee Learning Week to chapter leaders </li></ul><ul><li>One person training department of Bloomington, IL concentrates training activities that week and invites the neighbors </li></ul><ul><ul><li>We already did this, but this time said why </li></ul></ul><ul><ul><li>Called the newspaper </li></ul></ul><ul><ul><li>Advantage of being government: get the Mayor to make a proclamation </li></ul></ul>
    7. 7. What didn’t happen working alone <ul><li>No camaraderie or fun </li></ul><ul><li>No big splash </li></ul><ul><li>Limited participation outside one organization (CofB) </li></ul><ul><li>No sense of impact </li></ul><ul><li>No one to celebrate with afterwards </li></ul>
    8. 8. 2006: That was nice but… <ul><li>There have to be more people doing employee learning, right? </li></ul><ul><li>Two ASTD members talk—in May—about December </li></ul><ul><ul><li>What if we could get the community college involved? </li></ul></ul><ul><ul><li>What if we could get the Chamber of Commerce involved? </li></ul></ul><ul><ul><li>How do we get the community’s largest employer to recognize this? </li></ul></ul>
    9. 9. There’s a new guy (or two) in town <ul><li>One old acquaintance leveraged </li></ul><ul><ul><li>How can we get your new boss on board? </li></ul></ul><ul><li>One new acquaintance made </li></ul><ul><ul><li>How can we help you establish yourself in this community? </li></ul></ul>
    10. 10. A lunch date set <ul><li>What if we could…. </li></ul><ul><li>Wouldn’t it be great if… </li></ul><ul><li>Would you help us with …. </li></ul><ul><ul><ul><li>And </li></ul></ul></ul><ul><ul><ul><li>Do you know anyone </li></ul></ul></ul><ul><ul><ul><li>who would … </li></ul></ul></ul>
    11. 11. A Committee is Born! <ul><li>Not all smooth sailing </li></ul><ul><ul><li>Some didn’t work out (no fire in the belly) </li></ul></ul><ul><li>One key member joined as a replacement </li></ul><ul><li>How to tie a community and a huge company? </li></ul>
    12. 12. Exercise #2: Plan Your Battles <ul><li>What obstacles might you face? </li></ul><ul><ul><li>In own organization </li></ul></ul><ul><ul><li>In partner organizations </li></ul></ul><ul><ul><li>From partner individuals </li></ul></ul><ul><ul><li>In timing </li></ul></ul><ul><ul><li>In resources </li></ul></ul><ul><ul><li>Other </li></ul></ul><ul><ul><li>Self </li></ul></ul>
    13. 13. Obstacle  possible solution (x7) <ul><li>Always touch base with your motivation </li></ul><ul><ul><li>Why do this? </li></ul></ul><ul><ul><li>Our reasons may not be your reasons </li></ul></ul>
    14. 14. What worked <ul><li>Layers of promotion </li></ul><ul><ul><li>Leveraged multiple networks </li></ul></ul><ul><ul><li>Media (limited success) </li></ul></ul><ul><ul><li>Calling </li></ul></ul><ul><ul><li>Email signature lines </li></ul></ul><ul><li>Calling on friends </li></ul><ul><ul><li>Big speaker, no fee </li></ul></ul><ul><ul><li>No charge, free things </li></ul></ul>
    15. 15. What worked <ul><li>Speaker </li></ul><ul><li>Panel </li></ul><ul><li>Networking time </li></ul><ul><li>Parallel internal celebrations (2 organizations) </li></ul>
    16. 16. What didn’t <ul><li>Timing </li></ul><ul><li>Relationships with “sponsors” </li></ul><ul><li>Keeping people for the whole day </li></ul><ul><li>Mini-sessions </li></ul>
    17. 17. What’s next <ul><li>Exercise: what have you done? </li></ul><ul><ul><li>Successes: </li></ul></ul><ul><ul><li>Learning experiences: </li></ul></ul>
    18. 18. Celebrate immediately <ul><li>Pass the baton </li></ul><ul><li>Accept new ideas </li></ul><ul><li>Focus on success </li></ul><ul><li>Start planning future success </li></ul>
    19. 19. Plan your next steps <ul><li>Don’t leave ALC without a plan </li></ul><ul><li>Schedule your plan </li></ul><ul><li>Take first steps in next week </li></ul>
    20. 20. 2007: CIELE becomes <ul><li>EDUCate (Employee Development Unlimited Conference a team effort) </li></ul><ul><li>Shifts from an ASTD function to a chamber of commerce function with ASTD sponsorship (this is OK!) </li></ul><ul><li>Calendar and day schedule rearranged (not Employee Learning Week—this is OK!) </li></ul>
    21. 21. EDUCate: Latest news from Central Illinois <ul><li>October 11, 2007 </li></ul><ul><li>October , 2008 </li></ul>
    22. 22. How can we help you? <ul><li>What else do you want to know? </li></ul><ul><li>Who do you have in mind? </li></ul><ul><li>What are you going to do next? </li></ul><ul><ul><li>Thank you for learning from our successes and growing pains! </li></ul></ul>
    23. 23. <ul><li>What are you going to do for Employee Learning Week? </li></ul><ul><li>And now a word from our sponsor… </li></ul>