5. Google is not the expert!
Small and medium
businesses not
represented
Recommendations
come from algorithm,
not people
Is not a substitute for
local knowledge
6. Chattr – Chat. Discover. Do.
Find what you need
to “Get Things
Done”
Real time location
aware & chat based
communities
Recommendation
from people, not
machines
10. Go To Market
College Campuses >500 students
Keep track of classes
and syllabus
Form groups for
competitions
Plan parties to unwind
Meet new people
during fests
11. Bangalore, India
Startup Junkie
Moved recently to Bangalore
• Looking for flats around
Koramangala
• Good places to order homely
food from
• Logs on to pre curated
Services chat room
• Searches through a thread in
the Food/Drink chat room
Vinody
~250-500 messages per day
across chat platforms to
Friends, Work, Family
12. Delhi, India
Housewife
Lots of free time
• Start a hobby club for people
wanting to learn Italian cooking
• Find Cannellini beans for her first
cooking teaching session
• Traveling with husband to
Bangalore for a week, wants to
find events and shopping
• Creates a community and
broadcasts to nearby users
• Uses Food/Drink, Services to post
her query
• Changes location to Indiranagar,
Bangalore
Pinky Punjabi
~50-100 messages per day
across chat platforms to
Family groups, Friends
13. Bangalore, India
MBA Candidate, IIM Bangalore
Placement Representative
• Limited time, constant need to
communicate real time with
specific set of people
• Wants to know where parties are
happening to unwind
• Misses 8 AM Marketing class
frequently, needs to keep track of
syllabus
• Creates specific chat community
which is reused to broadcast
important updates (Day 0
applicants etc.)
• Events chatroom
• Marketing PGP 2014 chatroom
Soumya Sinha
~300-500 messages per day
across chat platforms to Family
groups, Friends, classmates
14. Will my mother use Chattr?
35 – 54 Yrs
55+ Yrs
42%
82%
2011-2014
15. Vision - Repository of local knowledge
Searchable
communities
Find new
people
Trusted
recommendat
ions