A mobile chat application which lets you find people and events near you.

1. Chattr
Chat. Discover. Do.

2. Mithun Madhusudan

3. Where can I find X near me?
Current
Paradigm
Ask Friends
Specific
Application
Ask a local
Web Search

4. What do I
want to find
near me?
Products People
Services

5. Google is not the expert!
Small and medium
businesses not
represented
Recommendations
come from algorithm,
not people
Is not a substitute for
local knowledge

6. Chattr – Chat. Discover. Do.
Find what you need
to “Get Things
Done”
Real time location
aware & chat based
communities
Recommendation
from people, not
machines

7. Food & Drink
Services
Events
Curated
hyperlocal
communities
The best way to
search – Ask
someone!
Discover people
and events
around you
Become a true local
and stay aware
Create your own
community
Like minded people
not in your friend list

8. Opportunity
Chat
Billions of messages sent per day, for productivity and
social communication

9. Critical
mass of
users
Moderation
system
Rewards
system

10. Go To Market
College Campuses >500 students
Keep track of classes
and syllabus
Form groups for
competitions
Plan parties to unwind
Meet new people
during fests

11. Bangalore, India
Startup Junkie
Moved recently to Bangalore
• Looking for flats around
Koramangala
• Good places to order homely
food from
• Logs on to pre curated
Services chat room
• Searches through a thread in
the Food/Drink chat room
Vinody
~250-500 messages per day
across chat platforms to
Friends, Work, Family

12. Delhi, India
Housewife
Lots of free time
• Start a hobby club for people
wanting to learn Italian cooking
• Find Cannellini beans for her first
cooking teaching session
• Traveling with husband to
Bangalore for a week, wants to
find events and shopping
• Creates a community and
broadcasts to nearby users
• Uses Food/Drink, Services to post
her query
• Changes location to Indiranagar,
Bangalore
Pinky Punjabi
~50-100 messages per day
across chat platforms to
Family groups, Friends

13. Bangalore, India
MBA Candidate, IIM Bangalore
Placement Representative
• Limited time, constant need to
communicate real time with
specific set of people
• Wants to know where parties are
happening to unwind
• Misses 8 AM Marketing class
frequently, needs to keep track of
syllabus
• Creates specific chat community
which is reused to broadcast
important updates (Day 0
applicants etc.)
• Events chatroom
• Marketing PGP 2014 chatroom
Soumya Sinha
~300-500 messages per day
across chat platforms to Family
groups, Friends, classmates

14. Will my mother use Chattr?
35 – 54 Yrs
55+ Yrs
42%
82%
2011-2014

15. Vision - Repository of local knowledge
Searchable
communities
Find new
people
Trusted
recommendat
ions

16. Further development
Make chat history
searchable
Thread conversations
intelligently with scale
AI chatbots

17. Timeline
Development
3 months
Product feature
validation and addition
10 users
Alpha Testing
100 users
2 months
Select College
campuses
Invite only Beta
1,000-3,000 users
1 month
• College campuses
• Tech Parks
• Gated residential
societies
• Event partnerships
Open
100,000 users
6-9 months
Mar ‘14 May ‘15

18. Real time answers
HyperlocalSearch/Discovery

19. Quality of information
Specificityoflocationalsearch

20. Semantic Search
Real Time
Hyperlocal results
People Discovery
Event Discovery
Trusted
recommendations

21. Funding
500k $
Tech &
Design
Marketing
Infra
Hiring Cloud
Events

22. Revenue/Business
Location
based
services
Hyperlocal
advertising
7 billion
daily
impressions