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Gcse advert persuasive techniques

Gcse advert persuasive techniques



Key persuasive techniques use in advertising.

Key persuasive techniques use in advertising.



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    Gcse advert persuasive techniques Gcse advert persuasive techniques Presentation Transcript

    • GCSE - Cross Media
    • Humour Humour makes adverts more memorable. If you can make people laugh, you can persuade them!
    • Repetition Slogans, images and brand names can be repeated and add creditability to a campaign. Slogans remain in the memory long after the advertising campaign has finished.
    • Shock Tactics Benetton and Barnardo‟s have used shock tactics to grab the attention of the audience
    • Sex Sells The most effective and persuasive technique. If people think the product will make them more attractive to the opposite sex then they will buy it.
    • Stereotypes These are useful in advertising because they are easily identifiable and tend to bring certain messages with them Example: Indian Mother in Tilda Rice Advert 2007
    • Intertextual references Using other texts to create or ad meaning to an advert
    • Fear You must buy this product or something bad will happen!
    • Warm & Fuzzy Uses sentimental images to sell products
    • Beautiful People Using good looking models as if telling us we will look like them if we use the product!
    • Reward and Punishment Probably the most important persuasive tool in advertising. Physical Rewards are offered like - BOGOF, or a cream that makes you look younger. Rewards can be psychological though - example Dog food that „gives him a healthy coat and gums‟. If you don‟t buy the food you will be punishing your dog
    • Signifier What is literally „in the picture‟, such as colours This is known as denotation
    • Signified The interpretations or meanings which can be associated with parts of the picture. This is known as connotation. E.g the colour green has connotations of envy, nature and eco - friendliness
    • Preferred Meaning All media texts have preferred meanings. It‟s the way they are constructed to encourage you to see them in a certain way. Example the lighting Nike was attacked by church or shot angle used for Christ like picture.
    • Anchorage When an advert uses a caption to fix the meaning of an image Example: WELLA Shockwaves advert “Style like an angel, play like a devil.”