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Quality management in training
generic or sector-specific ?
This article includes several country reports on the use – or lack of it – made of ISO 10015,
Quality management – Guidelines for training. It is not restricted to description alone,
since the principal author argues against “ the party line ” which defends generic standards
and advocates a sector-specific approach to training quality standards without which, he
maintains, the customer may no longer shop at ISO.

Market value of training                                                             BY   D R . R AYMOND S ANER
   Rapid technological change, con-
                                                                                     Dr. Raymond Saner, (second
tinuous product improvement and                                                      from right) author of the
relentless competition require compa-                                                ISO 10015 overview which
nies continuously to upgrade the com-                                                makes up the first part of this
petence levels of their human                                                        article and the country report
resources. As a consequence, consider-                                               on Switzerland, is former Swiss
able amounts of money are spent on                                                   member of ISO/TC 176/ SC 3/
                                                                                     WG 4, which developed the ISO
training worldwide. For example, US                                                  10015 guidelines for quality
employers in the private sector spent                                                management in training, and a
USD 55,3 billion on formal training                                                  member of SNV, the Swiss
in 1995, representing USD 569 per                                                    national standards institute.
employee annually. In 2001, the figure     results: acquisition of skills and        He is Director of the Centre for
was USD 677 per employee 1).               know-how, improved company per-           Socio-Eco-Nomic Development
   Within the context of the interna-
                                                                                     (CSEND).
                                           formance and productivity, and
tional trade in services, the estimated    increased behavioural competencies        Centre for Socio-Eco-Nomic
global market for international high-      of students and trainees – not simple     Development (CSEND),
er education in 1995 was estimated at      output figures, e.g. the number of        P.O. Box 1498, Mont Blanc,
USD 27 billion 2). These figures would     employees trained.                        1211 Geneva 1, Switzerland.
be considerably higher if other sub-          In the end, it is the outcome meas-    Tel.     + 41 22 906 1720.
sectors such as primary, secondary,        ures which determine whether or not       Fax      + 41 22 738 1737.
tertiary and adult education were          a given education and training system     E-mail saner@csend.org
included.                                  is effective or ineffective – reflected   Web      www.csend.org
                                           or not in the increase of economic and
                                           social development at national level,
Assuring quality in training                                                         1) American Society for Training &
                                           or the increase of productivity at
   Experts know the difficulties of        enterprise level.                         Development (ASTD), Washington,
determining return on investment              Faced with increasingly scarce         www.astd.org
(ROI) in the field of training and         training budgets and growing demands      2) Educational Services, background
education. Efficient, yet ineffective      for training and retraining, it appears   note by WTO Secretariat, Geneva,
                                                                                     September 1998.
systems of education and in-service        evident to employers, employees and
training exist in many countries           providers of training and educational     3) Saner, Raymond; Strehl, Franz;
                                                                                     Yiu, Lichia; “In-Service Training as
(Saner, Strehl, Yiu, 1997) 3). It would    services that the quality of training     an instrument for Organisational
be misleading to look at the educa-        needs to be assured in order to achieve   Change in Public Administration”,
tion and training sector as if it were a   the highest possible ROI from train-      International Institute of Adminis-
beauty contest. What matters are the       ing programmes and activities and, in     trative Sciences, Brussels, 1997.


                                                                            ISO Management Systems – July-August 2002   53
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                                        turn, a higher certainty of business sus-   Foundation for Quality Management
                                        tainability.                                (EFQM) Model, or others ?”
                                                                                         Each country has its own histori-
                                                                                    cal development with regard to qual-
                                                    ISO 10015 : an initiative       ity standards and this is especially
                                                    within the ISO 9000 family      true in the training and education
                                                        In early 1992, the South    sector. Still, the following two ques-
                                                    African delegation put a        tions need to be put to public debate,
                                                    proposal to ISO technical       namely : “ Is ISO 9001:2000 the best
                                                    committee ISO/TC 176,           standard to ensure the quality of
                                                    which is responsible for the    training ?” and, related to this, “ Is the
                                                    ISO 9000 family of quality      current ISO 10015 a sufficiently
                                                    management standards, on        developed standard to satisfy the
                                                    “ continuing education and      needs and aspirations of the training
                                                    training ”, pointing out the    market and its customers ?”
        Each country has its own        difficulties of understanding how to            To provide the elements of
    historical development with         fulfil the requirements of ISO              answers to these questions, some of
regard to quality standards and         9001:1987 clause 4.18 relating to train-    the experts who participated in the
    this is especially true in the
                                        ing. At the proposal stage, a simple        development of ISO 10015 have con-
 training and education sectors.
                                        majority of the national delegations        tributed the following country reports
                                        participating in the                                         describing quality sys-
                                        committee is required                                        tems and standards
                                        – in the event, South        It would be misleading used in training in
                                        Africa got 86 % in                                           their respective coun-
                                        favour. The new work to look at the education tryies.
                                        item was allocated to                                           The reports show
                                                                        and training sector
                                        Subcommittee (SC) 3,                                         great diversity in the
                                        Supporting technolo-          as if it were a beauty         current use of quality
                                        gies, and the Working                                        standards for training.
                                        Group (WG) 4 subse-
                                                                      contest. What matters          However, a movement
                                        quently formed began              are the results            can be discerned away
                                        operating as ISO/TC                                          from generic ISO 9000
                                        176/SC 3/WG 4 at the                                         standards towards sec-
                                        September 1993 meeting of ISO/TC            tor-specific ones. The sample of coun-
                                        176 in Budapest, Hungary, with repre-       try reports is of course non-exhaustive
                                        sentatives from 20 countries.               and hence not equal to an objective
                                            After several drafts which, despite     survey of all countries concerned with
                                        many comments won increasingly              the quality assurance of training. It is
                                        favourable votes, the work culminat-        up to the reader to draw conclusions
                                        ed at the September 1999 meeting of         and to the ISO community to reassess
                                        ISO/TC 176 in San Francisco, USA,           the situation. Despite that, assuming a
                                        where an overwhelming majority              continuity of the trend described
                                        voted in favour of publishing the           above, it would be damaging to the
                                        resulting document as the Inter-            ISO standards community if remedial
                                        national Standard, ISO 10015, Quality       actions were not entertained.
4) Committed and active                 management – Guidelines for training 4).
membership of WG 4 averaged                                                          Options for the future
around 14 participants. Support by
Mr. Alexander Gorchkov, a               Customer preferences ?                           The author’s view is that ISO
Technical Programme Manager                 The crucial question is, “What           urgently needs to close the “ anti-pro-
at ISO Central Secretariat was          quality system could best support a          liferation ” chapter (bias towards
important at crucial development
                                        company or government organization           generic standards) and quickly start
stages of the standard. AFNOR
(ISO member for France) provided        in improving the efficiency and effec-       with the development of sector-spe-
the Secretariat and Convenor,           tiveness of training : should it be          cific standards that can complement
Mr. Frédéric Séchaud.                   based on ISO 9000, the European              and support the ISO 9000:2000

54    ISO Management Systems – July-August 2002
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generic standards. The paralysing
struggle between “ anti-prolifera-
tionists ” and “ sectoralists ” forced
WG 4 representatives to invest ener-
                                                COUNTRY REPORTS
gy in ideological battles leading to
unnecessary delays and bad feeling.
    For example, representatives from
developing and transition economies
stated clearly that relegation of ISO
10015 to Technical Report (TR) or
Technical Specification (TS) status,
instead     of    having     the    full
                                            S      w       i     t      z      e       r      l       a       n          d
International Standard status, does
not correspond to their countries’
needs. They need an International
Standard in order to strengthen the
quality assurance of their training and
education. A TR or TS would be too
insignificant and too weak for govern-         Switzerland is a small, landlocked
mental policy-related decisions.           country without significant raw materi-
    These expressed wishes did not         als. The current competitive advantage
deter some “ anti-proliferationists ”      of its chemical, banking, insurance,       BY   D R . R AYMOND S ANER
from trying to kill the standard even      watch and mechanical engineering
though the trends in their own coun-       industries are based on human and
tries show a movement away from            social capital accumulated over time
ISO 9000, despite the availability of      and honed through a well organized
the revised ISO 9000:2000 series.          education and training regime.
    The reasons for moving away from           Sensing that the current education
ISO 9000 and towards sectoral stan-        and training is no longer sufficient to
dards are multiple and have been           meet the challenges of globalization,           The Swiss authorities
reported elsewhere (e.g. high costs,       the Swiss authorities have undertak-
perceived bureaucratic approach,           en a fundamental reassessment of                  have undertaken
non-responsiveness to sectoral needs,      Swiss vocational and professional
insecurity about interpretation of         education and training, leading to the
                                                                                              a fundamental
9001:2000 standards).                      principal initiatives described here.        reassessment of Swiss
    ISO 10015 offers partial help to           All polytechnics (Fachhochschulen)
stem the haemorrhage – however, it         considered key elements of the Swiss               vocational and
remains insufficiently sector specific.    apprenticeship system have been vis-         professional education
The reason for this is simple : sector-    ited by peer review teams, comprising
specific text had to be deleted to         both Swiss and foreign experts, who                    and training
accommodate the views of the “ anti-       assessed the quality of the schools.
proliferationists ”. To reverse the        This fundamental assessment took
trend, it might therefore be best to       one year and involved more than 300
expand ISO 10015 to a full sectoral        experts. It represents the biggest peer
and requirement standard – as              review of higher vocational schools
opposed to its current guideline sta-      ever undertaken in Europe.
tus – at the time of its first review,         Most polytechnics were found to
scheduled for 2005.                        use the EFQM Model, and a minority
    Without such an upgrade to a           ISO 9000 or total quality manage-
requirements standard, the likeli-         ment (TQM). After completion of the
hood increases that more countries         analysis, the polytechnics will be reor-
and customers will vote with their         ganized and the Swiss Government
feet and move to alternative training      will establish a new, mandatory, sec-
quality assurance standards outside        tor-specific accreditation during 2002
the ISO 9000 family.                       (www.swiss-science.org).


                                                                             ISO Management Systems – July-August 2002   55
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                                          The Swiss Association of Swiss            of ISO 9001:2000 was discontinued
                                       Universities, regrouping all such            by the Swiss Government as of
                                       establishments, decided on 15 June           December 2001.
                                       2000 to create an accreditation and              Swiss training providers (inde-
                                       quality assurance unit whose task is         pendent companies or in-house train-
                                       to prepare accreditation and quality         ing departments) can apply for quali-
                                       control of all Swiss universities. The       ty certification offered by EduQua,
                                       accreditation criteria and procedures        which is a private, non-ISO 9000-
                                       will be sector specific, and not based       based certification organization
                                       on ISO 9000 (www.shk.ch).                    operating nationwide since January
                                          Swiss vocational high schools have        2001. The competent Swiss authori-
                                       been offered non-mandatory oppor-            ties have accredited EduQua to con-
                                       tunities to obtain ISO 9000 certifica-       duct this certification. It offers a
                                       tion based on a one-off subsidy by           quality certification based on criteria
                                       the Federal Office of Vocational             encompassing pedagogical require-
                                       Training as a means of encouraging           ments and the professional qualifica-
                                       them to improve the quality of their         tions of trainers corresponding to
                                       teaching. Judging from field visits by       Swiss training market considerations
                                       the author, sustainability of ISO 9000       (www.eduqua.ch).
                                       is not certain due to reported cost              The Swiss Association for
                                       concerns, perceived bureaucratic             Standardization (SNV – www.snv.ch)
                                       approach and resistance by teaching          adopted ISO 10015 on 1 September
                                       faculties, especially in light of the fact   2001.
                                       that this subsidized support in favour



                                                                                    understanding of ISO 10015 and how
                                                                                    to link it to the overall business
                                                                                    process of an organization.
                   S       w         e       d      e       n                           The Swedish Standards Institute
                                                                                    (www.sis.se) has established a new
                                                                                    technical committee for “ competence
                                                                                    management systems ” with the task
                                                                                    of developing a requirements stan-
                                                                                    dard to be published in the third
                                                                                    quarter of 2002. This new national
                                                                                    standard will have direct links to ISO
                                                                                    10015. The work on the requirements
                                           ISO 10015 was translated and a           standard is being carried out in close
                                       bilingual (Swedish and English) doc-         cooperation with the Swedish accred-
       BY   T OMMIE J. J OHANSSON      ument was published in May 2000              itation body, Swedac (www.swedac.se),
                                       and introduced to the market in              to make sure that accreditation will
                                       Stockholm and Gothenburg. The                be available for interested certifiers.
                                       reception was beyond expectations.               Other models are being used in
                                       During the remaining seven months            the Sweden besides ISO 9000, as is
                                       of the year, ISO 10015 reached a sales       the case in other OECD countries.
                                       figure 10 % higher than that of ISO          There is the Swedish Quality Award
                                       9001 during the same period.                 (SQA), managed by the Swedish
                                           To help us bring the standard to the     Institute for Quality (www.siq.se),
                                       market’s attention, one of the major         and, to an increasing extent following
                                       training providers in Scandinavia –          Sweden’s entry into the European
                                       STF of Sweden (www.stf.se) – has             Union, the European EFQM Model.
                                       been running a succession of two-day         Based on the SQA model, there is
                                       training programmes to increase              also a quality award for the national

56   ISO Management Systems – July-August 2002
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educational system of                                                               Tommie J. Johansson,
local schools, man-                                                                 (previous page) former Swedish
aged by the Swedish                                                                 member of the ISO/TC 176/
Association of Local                                                                SC 3/WG 4, is a member
                                                                                    of the Swedish delegation
Authorities.                                                                        to TC 176 since 1993 and his
                                                                                    participation has included
                                                                                    membership of the Chair’s
                                                                                    Strategic Planning Task Group.
 ISO 10015 reached                                                                  He is Senior Adviser with STF,
   a sales figure                                                                   the leading Scandinavian
                                                                                    provider of training and
 10 % higher than                                                                   education to all major lines
                                                                                    of business.
  that of ISO 9001
  during the same                                                                   Tel.      + 46 31 700 9399.
                                                                                    Fax       + 46 31 700 9320.
       period                                                                       E-mail    tommie.johansson@stf.se




   Russia’s transition to a market
economy requires effective labour
markets and effective human
resource development strategies.
However, the corresponding regula-
                                            R u s s i a n                 F e d e r a t i o n
tion is missing to support this transi-
tion and the personnel policy of the
majority of Russian enterprises does
not conform to the strategy of market
reforms.
   In order to bridge the gap between
the old and the new, a new strategy
and complementary programme has           of personnel at the work-place. An
been created, the “ Programme for a       increasing number of Russian
Quality Work Force ”, which aims at a     enterprises have used parts of the        BY   D R . N ADEJDA V OLKOVA
large-scale reform of Russia’s voca-      ISO 10015 standard since 1997
tional training. This new strategy was    (even before its finalization). At the
                                                                                    Dr. Nadejda Volkova is former
launched in the mid-                                       same     time, the       Russian Federation member
90’s with the support                                      Russian Federation       of ISO/TC 176/SC 3/WG 4 and
                            An increasing number
of the Russian Gov-                                        Ministry of Labour       a member of GOSSTANDART,
ernment and is now          of Russian enterprises         and Social Develop-      the Russian national standards
based on the ISO                                           ment has develop-        institute. She is Director of
9000:2000 series and        have used parts of the         ed an instrument         the Testing and Diagnostics
                                                                                    Research-Training Center in
TQM and EFQM                  ISO 10015 standard           called, “ Methods        Moscow, Russia.
tools. In addition,                                        and recommenda-
there is a growing                 since 1997              tions for in-house
participation of enter-                                    personnel training       E-mail    testdiag@df.ru
prises in the Russian Quality Award,      organizations ”, based on ISO
which is a counterpart of the             10015. The new instrument will be
European Quality Award.                   put into practice in 2002 by the
   Parts of the ISO 10015 standard        Russian national standards insti-
have been used to develop a work-         tute, GOSSTANDART.
ing tool to ensure the development


                                                                           ISO Management Systems – July-August 2002   57
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                                              ISO 10015 is expected to achieve            provide support for work-force
                                           the following objectives :                     training leading to greater job
                                                                                          mobility.
                                               improve the quality of Russia’s
                                               work force;                                The potential contribution of ISO
                                                                                       10015 is highly esteemed today by
                                               serve as a basis for the creation of
                                                                                       Russian enterprises that consider it
                                               a foundation for vocational stan-
                                                                                       an up-to-date tool for training and
                                               dards ;
                                                                                       management development.
                                               guide the government’s regula-
                                               tion of vocational education and
                                               training, and




                                                                                        of standard-setting in the field of
                                                                                        continuous education and training.
                                                                                        Many sector-specific standards,
           G           e         r         m          a         n        y              guidelines, and projects have been
                                                                                        initiated in order to assess and
                                                                                        improve the quality both of training
                                                                                        providers and of training activities.
                                                                                        All these sector-specific documents
                                                                                        and projects are independent of the
                                                                                        ISO 9000 family. A brief description
                                                                                        of some examples follows.
                                                                                           The     Federal      Institute  for
                                               Germany has attached significant         Vocational Training (BIBB –
                                           importance to education and train-           www.bibb.de) has published a
         BY   D R . K ARL-H EINZ B REHM    ing. However, in the final ballot on         “ Quality Checklist of Vocational
                                           ISO 10015, Germany cast the only             Training ” in order to offer guidance
                                           negative vote of all participating ISO       to potential customers interested in
   Dr. Karl-Heinz Brehm, former
             German member of              member delegations.                          purchasing training that would be
    ISO/TC 176/SC 3/WG 4, is a                 The negative vote was cast by a          appropriate to the trainees’ needs
   freelance expert, consultant,           narrowly composed committee of the           and adequate enough to guarantee
 trainer and author in the field           German Institute for                                          high quality. This
     of quality in education and           Standardization, DIN,                                         institute has also
                        training.          mostly consisting of        ISO 10015 is practically          developed a cata-
                                           engineers, who sub-          unknown in Germany               logue of require-
E-mail     karl-heinz.brehm@web.de         sequently decided                                             ments for training
                                           that the standard            and rarely mentioned             providers and voca-
                                           should not be pub-                                            tional training serv-
                                                                           even in specialist
                                           lished as German                                              ices. The catalogue is
                                           standard. They were                  literature               used by the Federal
                                           of the opinion that                                           Employment Service
                                           the content of this                                           to assess training
                                           document at best merited the status of       providers and their courses in order
                                           an ISO Technical Report. In conse-           to decide whether or not to offer
                                           quence, ISO 10015 is practically             financial support.
                                           unknown in Germany and rarely                   The Federal Ministry of Education
                                           mentioned even in specialist literature.     and Research (www.bmbf.de) is at the
                                               In contrast to this decision by a        moment favouring the development
                                           specialized committee, Germany, in           and implementation of comparative
                                           general, has seen a rapid expansion          quality tests in selected fields of


58       ISO Management Systems – July-August 2002
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further education. In addition, a
whole host of projects relevant to
quality assurance and development
are being financed: for example, a fea-
sibility study titled, “ Foundation
Education (Quality) Test ”.
                                               U n i t e d                   K i n g d o m




                                              Since the election of the New         BY J OHN   T IDBALL
                                          Labour Government in 1997 on the
                                          slogan, “ Education, education, edu-      John Tidball is former
                                          cation ”, there has been a huge num-      United Kingdom member of
                                          ber of initiatives designed to improve    ISO/TC 176/SC 3/WG 4 and a
  Siemens AG has developed,               the United Kingdom’s performance          member of BSI.
                                          in achieving educational standards,       He is Chief Executive of The
        implemented and                                                             QUIET Associates (QUality In
                                          compared to its world competitors.        Education and Training)
        published a set of                    So far, these initiatives have        an international network
 sector-specific requirements
                                          focussed primarily on setting targets     of education, training and
                                          for attainment at age 7, 11, 16, 19 and   personal development
for training in order to assess           21+ ; and the subsequent publication      consultants and trainers.
                                          of “ league tables ” comparing
  and improve the company’s               schools’, colleges’ and universities’     Tel.       + 44 1226 700318.
                                                                                    E-mail     tqma@supanet.com
         in-house courses                 relative success in achieving these
                                          targets at each relevant age level,
                                          backed up with inspections for all
                                          these phases e.g. for schools and col-
   The Standing Conference of
                                          leges under the auspices of OFSTED
Education Ministers of the German
                                          (the Office for Standards in
Länder, together with the Standing
                                          Education).
Conference of Vice-Chancellors and
                                              One of these targets has also been
Principals, is currently implementing
                                          to encourage a certain proportion of
procedures for the accreditation of
                                          small and large businesses to achieve
schools and universities (www.
                                          the “ Investors in People ” (IiP) stan-
akkreditierungsrat.de). A core ele-
                                          dard which originated in Britain and
ment of this assessment process is the
                                          is increasingly adopted worldwide. It
use of peer reviews to evaluate the
                                          is awarded to organizations of all
quality level of teaching courses.
                                          types – public and private sector, vol-
   Siemens AG, one of the foremost
                                          untary and commercial – which meet
international companies in the field
                                          the criteria of good practice in deter-
of electrical and electronics engineer-
                                          mining the mission of the organiza-
ing, has developed, implemented, and
                                          tion, developing an appropriate
published a set of sector-specific
                                          strategic plan, and identifying the
requirements for training in order to
                                          human resource gaps in competence
assess and improve the company’s in-
                                          between current capacity and the
house courses. The company awards
                                          skills required to achieve organiza-
courses which meet the scheme’s
                                          tional purpose.
requirements with a quality label
                                              Where this competence gap can be
(www.sqt.siemens.de/qib).
                                          met through training (as opposed to
                                          recruitment), the standard requires


                                                                           ISO Management Systems – July-August 2002   59
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                                       the organization to demonstrate that       Telecom, 127 000 people. A substan-
                                       it arranges for the training need to be    tial proportion of educational institu-
                                       met and its effectiveness evaluated.       tions has achieved this standard.
                                           The British contribution to the            In addition to ISO 10015’s compe-
                                       development of ISO 10015 since 1993        tition from IiP (though the low sales
                                       consequently focussed on ensuring          may also be a function of poor mar-
                                       that as many elements as possible of       keting by the BSI), public sector edu-
                                       this good practice were incorporated       cation organizations are also encour-
                                       into ISO 10015 in                                            aged to : achieve the
                                       order to avoid prolif-                                       Charter Mark (an
                                       eration and duplica-
                                                                    There has been a huge           award won by public
                                       tion. This is the con-        number of initiatives          sector organizations
                                       text in which to                                             meeting      relevant
                                       report that since ISO          designed to improve           criteria    focussing
                                       10015 was published             United Kingdom’s             on customer satis-
                                       in December 1999,                                            faction) ; benchmark
                                       the British Standards      performance in achieving themselves against
                                       Institution (BSI) has                                        the Business Excel-
                                                                    educational standards,
                                       sold only 100 copies                                         lence/EFQM Model;
                                       to 91 different organ-        compared to its world          and achieve ISO
                                       izations – only four                                         9000 certification.
                                       of which were educa-
                                                                          competitors                  Finally, at least
                                       tional.                                                      every four years,
                                           In contrast, in June 2001, 45 071      public sector schools, colleges and
                                       organizations in the United Kingdom        universities undergo inspection
                                       had achieved “ Commitment to IiP ”.        against the standards implied by the
                                       Of these, 49 % comprise fewer than         inspection framework relative to the
                                       50 people, 32 % 50-199, and 19 %           primary, secondary, tertiary and
                                       200 +. The smallest, a local church, has   higher education phases.
                                       two people and the largest, British




                                                                                  and training – about USD 25 billion
                                                                                  of public money and a comparable
                                                                                  investment from the private sector.
     N     e       t      h       e       r      l   a     n     d      s         The introduction of formal quality
                                                                                  systems is seen as providing a means
                                                                                  of improving quality without increas-
                                                                                  ing government intervention.
                                                                                      Dutch universities and polytech-
                                                                                  nics already have a well functioning
                                                                                  quality assurance system based on
                                                                                  the use of peer reviews for both edu-
                                                                                  cation and research, supported by the
                                          The Netherlands is a densely pop-       Dutch Association of Universities
                                       ulated country with an economy             (www.vsnu.nl). Even so, in light of
           BY   P ETER N OORDHOEK      strongly dependent on trade and            the coming master/bachelor struc-
                                       services. In order to remain competi-      ture, an institute for the accreditation
                                       tive, a consensus belief holds that the    of higher education establishments
                                       level of education needs to match          has been announced.
                                       that of the best countries. In the             Its criteria will be based on a mix
                                       Netherlands, many think that not           of education-specific quality criteria
                                       enough is being invested in education      and those of the EFQM Model. In

60   ISO Management Systems – July-August 2002
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basic education and high schools, a         tutes, including an extensive customer      Dr. Peter Noordhoek is
few schools are implementing some           survey. Few institutes can do without       Managing Director of
form of ISO 9001 and ISO 9004 (1994         an official CEDEO recognition.              Northedge and President of the
versions). Many experts see the need            ISO 10015 was adopted by the            government section of the
                                                                                        Dutch Quality Association, a
for much greater use of the EFQM            national standards institute, NEN, in       member of the board of the
Model, along with league tables with        April 2000, but it has not been pro-        Dutch Society for Oversight and
performance indicators.                     moted and consequently receives too         Evaluation and a member of
                                            little attention.                           the Dutch branch of the EFQM.
                                                Last but not least, the Organization
                                            of Education Professionals (www.
                                                                                        Northedge, Oosthaven 15-16,
                                            nvvo.nl) regularly organizes debates        2801 PC Gouda, Netherlands.
                                            on professional standards. The debate       Tel.    + 31 (0)182 68 45 45.
                                            on whether or not there should be a         Fax     + 31 (0)182 68 45 42.
                                            form of certification for professionals     E-mail info@northedge.nl
                                            has ended in a draw between those in
                                            favour and those against.
                                                In the Netherlands, there is a
In order to remain competitive,             large, independent education inspec-              In basic education
a consensus belief holds that the level     torate. This inspectorate used to be
of education needs to match that            involved in all aspects of publicly               and high schools,
of the best countries.
                                            funded schooling. There is now a shift             a few schools are
                                            towards a more results-based form of
    Dutch training providers are very       inspection. This body will also look at          implementing some
active in the field of quality. For exam-   the quality system the schools are               form of ISO 9001 and
ple, there is the Organization of Large     using. The inspectorate itself is also
Postgraduate Institutes which requires      reviewing its own processes better to                    ISO 9004
all to be certified, based on estab-        carry out its new functions. For this, it
lished quality systems. There is also       is using an adaptation of the ISO
                                                                                                (1994 versions)
the CEDEO institute (www.cedeo.nl),         17020 criteria for the operation of
which offers quality tests for all insti-   inspection bodies.




    The People’s Republic of China is
the world’s most populated country
with 1 300 million inhabitants, and
covers an area of 9, 6 million sq km.
China has competitive advantages
                                                                     C h i n a
like significant raw materials (coal,
oil, metal etc.), a huge work-force
and open policies for foreign invest-
ment. Realizing that the current lev-
els of training and education are not
too adequate to meet the great chal-
lenges of globalization and member-
ship of the World Trade Organization        state universities, colleges, primary
(WTO), the Chinese authorities have         and secondary schools etc.. However,
initiated a series of fundamental           these quality standards will not be         BY   Y U J IANFU
actions, described here, to improve         based either on ISO 9000 or ISO
their quality.                              10015.
    The Education Ministry (www.               The China Training Centre for
moe.edu.cn) has developed a series          Senior Personnel Management
of rules for assessment of China’s          Officials (CTCSPMO) has developed


                                                                               ISO Management Systems – July-August 2002   61
INTERNATIONAL



       Yu Jianfu, Chinese member         a quality assurance assessment sys-            The China National Institute of
         of ISO/TC 176/SC 3/WG 4         tem for civil service training centers.     Standardization (CNIS) and the
     is International Section Chief      It is currently re-thinking this assess-    SETC Training Center are preparing
           and Associate Professor,      ment system, but it is already known        a series of joint measures to implement
               SETC Training Center.
                                         that it will not be                                            ISO 10015 in the
                                         based on ISO stan-                                             training departments
SETC Training Center,                    dards.                      The Chinese authorities            of large state enter-
N°26 Xuanwumen Xidajie,                      The State Econo-                                           prises and the SETC
Beijing 100053, China.
                                                                     have initiated a series
                                         mic and Trade Com-                                             Training Center is
Tel.     + 86 10 63 19 37 87.            mission of CHINA            of fundamental actions             designing a pilot
Fax      + 86 10 63 19 38 81.
                                         (SETC – www.setc.                                              project to apply the
E-mail yujianfu@SOHU.com                                             to improve the quality
                                         gov.cn) has estab-                                             standard in the Haier
                                         lished an assessment             of training and               and Zhongyuan in-
                                         system for about 30                                            dustrial groups. The
                                         management train-                    education                 partners have held a
                                         ing colleges and                                               conference on the
                                         training centers which belong to it.        relevance and application of ISO
                                         Part of these quality requirements          10015 in China’s enterprises. In addi-
                                         are based on ISO 9000, others are           tion, the SETC Training Center plans
                                         based on existing training and man-         seminars on ISO 10015, including
                                         agement practices of these centers.         training of trainers seminars aimed
                                             The State Administration of             at Chinese enterprises. Lastly,
                                         China for Standardization (SACS –           Chinese experts in quality manage-
                                         formerly CSBTS – www.csbts.cn.net)          ment and management training are
                                         has translated ISO 10015 into Chinese       editing a series of books on ISO
                                         and approved it as a national stan-         10015.
                                         dard in September 2001.




  A train the trainers workshop
   in progress, provided by the
    SETC Training Center for the
 Hubei (China) Power Company.




62     ISO Management Systems – July-August 2002
Note: This publication has been made available by CSEND.org with the agrement of the author.




                        The Centre for Socio-Eco-Nomic Development (CSEND) aims at
promoting equitable, sustainable and integrated development through dialogue and
institutional learning.




Diplomacy Dialogue is a branch of the Centre for Socio-Eco-Nomic Development
(CSEND), a non-profit R&D organization based in Geneva, Switzerland since 1993.

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Quality management standards for training

  • 1. I N TE RN ATI O NAL Quality management in training generic or sector-specific ? This article includes several country reports on the use – or lack of it – made of ISO 10015, Quality management – Guidelines for training. It is not restricted to description alone, since the principal author argues against “ the party line ” which defends generic standards and advocates a sector-specific approach to training quality standards without which, he maintains, the customer may no longer shop at ISO. Market value of training BY D R . R AYMOND S ANER Rapid technological change, con- Dr. Raymond Saner, (second tinuous product improvement and from right) author of the relentless competition require compa- ISO 10015 overview which nies continuously to upgrade the com- makes up the first part of this petence levels of their human article and the country report resources. As a consequence, consider- on Switzerland, is former Swiss able amounts of money are spent on member of ISO/TC 176/ SC 3/ WG 4, which developed the ISO training worldwide. For example, US 10015 guidelines for quality employers in the private sector spent management in training, and a USD 55,3 billion on formal training member of SNV, the Swiss in 1995, representing USD 569 per national standards institute. employee annually. In 2001, the figure results: acquisition of skills and He is Director of the Centre for was USD 677 per employee 1). know-how, improved company per- Socio-Eco-Nomic Development Within the context of the interna- (CSEND). formance and productivity, and tional trade in services, the estimated increased behavioural competencies Centre for Socio-Eco-Nomic global market for international high- of students and trainees – not simple Development (CSEND), er education in 1995 was estimated at output figures, e.g. the number of P.O. Box 1498, Mont Blanc, USD 27 billion 2). These figures would employees trained. 1211 Geneva 1, Switzerland. be considerably higher if other sub- In the end, it is the outcome meas- Tel. + 41 22 906 1720. sectors such as primary, secondary, ures which determine whether or not Fax + 41 22 738 1737. tertiary and adult education were a given education and training system E-mail saner@csend.org included. is effective or ineffective – reflected Web www.csend.org or not in the increase of economic and social development at national level, Assuring quality in training 1) American Society for Training & or the increase of productivity at Experts know the difficulties of enterprise level. Development (ASTD), Washington, determining return on investment Faced with increasingly scarce www.astd.org (ROI) in the field of training and training budgets and growing demands 2) Educational Services, background education. Efficient, yet ineffective for training and retraining, it appears note by WTO Secretariat, Geneva, September 1998. systems of education and in-service evident to employers, employees and training exist in many countries providers of training and educational 3) Saner, Raymond; Strehl, Franz; Yiu, Lichia; “In-Service Training as (Saner, Strehl, Yiu, 1997) 3). It would services that the quality of training an instrument for Organisational be misleading to look at the educa- needs to be assured in order to achieve Change in Public Administration”, tion and training sector as if it were a the highest possible ROI from train- International Institute of Adminis- beauty contest. What matters are the ing programmes and activities and, in trative Sciences, Brussels, 1997. ISO Management Systems – July-August 2002 53
  • 2. INTERNATIONAL turn, a higher certainty of business sus- Foundation for Quality Management tainability. (EFQM) Model, or others ?” Each country has its own histori- cal development with regard to qual- ISO 10015 : an initiative ity standards and this is especially within the ISO 9000 family true in the training and education In early 1992, the South sector. Still, the following two ques- African delegation put a tions need to be put to public debate, proposal to ISO technical namely : “ Is ISO 9001:2000 the best committee ISO/TC 176, standard to ensure the quality of which is responsible for the training ?” and, related to this, “ Is the ISO 9000 family of quality current ISO 10015 a sufficiently management standards, on developed standard to satisfy the “ continuing education and needs and aspirations of the training training ”, pointing out the market and its customers ?” Each country has its own difficulties of understanding how to To provide the elements of historical development with fulfil the requirements of ISO answers to these questions, some of regard to quality standards and 9001:1987 clause 4.18 relating to train- the experts who participated in the this is especially true in the ing. At the proposal stage, a simple development of ISO 10015 have con- training and education sectors. majority of the national delegations tributed the following country reports participating in the describing quality sys- committee is required tems and standards – in the event, South It would be misleading used in training in Africa got 86 % in their respective coun- favour. The new work to look at the education tryies. item was allocated to The reports show and training sector Subcommittee (SC) 3, great diversity in the Supporting technolo- as if it were a beauty current use of quality gies, and the Working standards for training. Group (WG) 4 subse- contest. What matters However, a movement quently formed began are the results can be discerned away operating as ISO/TC from generic ISO 9000 176/SC 3/WG 4 at the standards towards sec- September 1993 meeting of ISO/TC tor-specific ones. The sample of coun- 176 in Budapest, Hungary, with repre- try reports is of course non-exhaustive sentatives from 20 countries. and hence not equal to an objective After several drafts which, despite survey of all countries concerned with many comments won increasingly the quality assurance of training. It is favourable votes, the work culminat- up to the reader to draw conclusions ed at the September 1999 meeting of and to the ISO community to reassess ISO/TC 176 in San Francisco, USA, the situation. Despite that, assuming a where an overwhelming majority continuity of the trend described voted in favour of publishing the above, it would be damaging to the resulting document as the Inter- ISO standards community if remedial national Standard, ISO 10015, Quality actions were not entertained. 4) Committed and active management – Guidelines for training 4). membership of WG 4 averaged Options for the future around 14 participants. Support by Mr. Alexander Gorchkov, a Customer preferences ? The author’s view is that ISO Technical Programme Manager The crucial question is, “What urgently needs to close the “ anti-pro- at ISO Central Secretariat was quality system could best support a liferation ” chapter (bias towards important at crucial development company or government organization generic standards) and quickly start stages of the standard. AFNOR (ISO member for France) provided in improving the efficiency and effec- with the development of sector-spe- the Secretariat and Convenor, tiveness of training : should it be cific standards that can complement Mr. Frédéric Séchaud. based on ISO 9000, the European and support the ISO 9000:2000 54 ISO Management Systems – July-August 2002
  • 3. INTERNATIONAL generic standards. The paralysing struggle between “ anti-prolifera- tionists ” and “ sectoralists ” forced WG 4 representatives to invest ener- COUNTRY REPORTS gy in ideological battles leading to unnecessary delays and bad feeling. For example, representatives from developing and transition economies stated clearly that relegation of ISO 10015 to Technical Report (TR) or Technical Specification (TS) status, instead of having the full S w i t z e r l a n d International Standard status, does not correspond to their countries’ needs. They need an International Standard in order to strengthen the quality assurance of their training and education. A TR or TS would be too insignificant and too weak for govern- Switzerland is a small, landlocked mental policy-related decisions. country without significant raw materi- These expressed wishes did not als. The current competitive advantage deter some “ anti-proliferationists ” of its chemical, banking, insurance, BY D R . R AYMOND S ANER from trying to kill the standard even watch and mechanical engineering though the trends in their own coun- industries are based on human and tries show a movement away from social capital accumulated over time ISO 9000, despite the availability of and honed through a well organized the revised ISO 9000:2000 series. education and training regime. The reasons for moving away from Sensing that the current education ISO 9000 and towards sectoral stan- and training is no longer sufficient to dards are multiple and have been meet the challenges of globalization, The Swiss authorities reported elsewhere (e.g. high costs, the Swiss authorities have undertak- perceived bureaucratic approach, en a fundamental reassessment of have undertaken non-responsiveness to sectoral needs, Swiss vocational and professional insecurity about interpretation of education and training, leading to the a fundamental 9001:2000 standards). principal initiatives described here. reassessment of Swiss ISO 10015 offers partial help to All polytechnics (Fachhochschulen) stem the haemorrhage – however, it considered key elements of the Swiss vocational and remains insufficiently sector specific. apprenticeship system have been vis- professional education The reason for this is simple : sector- ited by peer review teams, comprising specific text had to be deleted to both Swiss and foreign experts, who and training accommodate the views of the “ anti- assessed the quality of the schools. proliferationists ”. To reverse the This fundamental assessment took trend, it might therefore be best to one year and involved more than 300 expand ISO 10015 to a full sectoral experts. It represents the biggest peer and requirement standard – as review of higher vocational schools opposed to its current guideline sta- ever undertaken in Europe. tus – at the time of its first review, Most polytechnics were found to scheduled for 2005. use the EFQM Model, and a minority Without such an upgrade to a ISO 9000 or total quality manage- requirements standard, the likeli- ment (TQM). After completion of the hood increases that more countries analysis, the polytechnics will be reor- and customers will vote with their ganized and the Swiss Government feet and move to alternative training will establish a new, mandatory, sec- quality assurance standards outside tor-specific accreditation during 2002 the ISO 9000 family. (www.swiss-science.org). ISO Management Systems – July-August 2002 55
  • 4. INTERNATIONAL The Swiss Association of Swiss of ISO 9001:2000 was discontinued Universities, regrouping all such by the Swiss Government as of establishments, decided on 15 June December 2001. 2000 to create an accreditation and Swiss training providers (inde- quality assurance unit whose task is pendent companies or in-house train- to prepare accreditation and quality ing departments) can apply for quali- control of all Swiss universities. The ty certification offered by EduQua, accreditation criteria and procedures which is a private, non-ISO 9000- will be sector specific, and not based based certification organization on ISO 9000 (www.shk.ch). operating nationwide since January Swiss vocational high schools have 2001. The competent Swiss authori- been offered non-mandatory oppor- ties have accredited EduQua to con- tunities to obtain ISO 9000 certifica- duct this certification. It offers a tion based on a one-off subsidy by quality certification based on criteria the Federal Office of Vocational encompassing pedagogical require- Training as a means of encouraging ments and the professional qualifica- them to improve the quality of their tions of trainers corresponding to teaching. Judging from field visits by Swiss training market considerations the author, sustainability of ISO 9000 (www.eduqua.ch). is not certain due to reported cost The Swiss Association for concerns, perceived bureaucratic Standardization (SNV – www.snv.ch) approach and resistance by teaching adopted ISO 10015 on 1 September faculties, especially in light of the fact 2001. that this subsidized support in favour understanding of ISO 10015 and how to link it to the overall business process of an organization. S w e d e n The Swedish Standards Institute (www.sis.se) has established a new technical committee for “ competence management systems ” with the task of developing a requirements stan- dard to be published in the third quarter of 2002. This new national standard will have direct links to ISO 10015. The work on the requirements ISO 10015 was translated and a standard is being carried out in close bilingual (Swedish and English) doc- cooperation with the Swedish accred- BY T OMMIE J. J OHANSSON ument was published in May 2000 itation body, Swedac (www.swedac.se), and introduced to the market in to make sure that accreditation will Stockholm and Gothenburg. The be available for interested certifiers. reception was beyond expectations. Other models are being used in During the remaining seven months the Sweden besides ISO 9000, as is of the year, ISO 10015 reached a sales the case in other OECD countries. figure 10 % higher than that of ISO There is the Swedish Quality Award 9001 during the same period. (SQA), managed by the Swedish To help us bring the standard to the Institute for Quality (www.siq.se), market’s attention, one of the major and, to an increasing extent following training providers in Scandinavia – Sweden’s entry into the European STF of Sweden (www.stf.se) – has Union, the European EFQM Model. been running a succession of two-day Based on the SQA model, there is training programmes to increase also a quality award for the national 56 ISO Management Systems – July-August 2002
  • 5. INTERNATIONAL educational system of Tommie J. Johansson, local schools, man- (previous page) former Swedish aged by the Swedish member of the ISO/TC 176/ Association of Local SC 3/WG 4, is a member of the Swedish delegation Authorities. to TC 176 since 1993 and his participation has included membership of the Chair’s Strategic Planning Task Group. ISO 10015 reached He is Senior Adviser with STF, a sales figure the leading Scandinavian provider of training and 10 % higher than education to all major lines of business. that of ISO 9001 during the same Tel. + 46 31 700 9399. Fax + 46 31 700 9320. period E-mail tommie.johansson@stf.se Russia’s transition to a market economy requires effective labour markets and effective human resource development strategies. However, the corresponding regula- R u s s i a n F e d e r a t i o n tion is missing to support this transi- tion and the personnel policy of the majority of Russian enterprises does not conform to the strategy of market reforms. In order to bridge the gap between the old and the new, a new strategy and complementary programme has of personnel at the work-place. An been created, the “ Programme for a increasing number of Russian Quality Work Force ”, which aims at a enterprises have used parts of the BY D R . N ADEJDA V OLKOVA large-scale reform of Russia’s voca- ISO 10015 standard since 1997 tional training. This new strategy was (even before its finalization). At the Dr. Nadejda Volkova is former launched in the mid- same time, the Russian Federation member 90’s with the support Russian Federation of ISO/TC 176/SC 3/WG 4 and An increasing number of the Russian Gov- Ministry of Labour a member of GOSSTANDART, ernment and is now of Russian enterprises and Social Develop- the Russian national standards based on the ISO ment has develop- institute. She is Director of 9000:2000 series and have used parts of the ed an instrument the Testing and Diagnostics Research-Training Center in TQM and EFQM ISO 10015 standard called, “ Methods Moscow, Russia. tools. In addition, and recommenda- there is a growing since 1997 tions for in-house participation of enter- personnel training E-mail testdiag@df.ru prises in the Russian Quality Award, organizations ”, based on ISO which is a counterpart of the 10015. The new instrument will be European Quality Award. put into practice in 2002 by the Parts of the ISO 10015 standard Russian national standards insti- have been used to develop a work- tute, GOSSTANDART. ing tool to ensure the development ISO Management Systems – July-August 2002 57
  • 6. INTERNATIONAL ISO 10015 is expected to achieve provide support for work-force the following objectives : training leading to greater job mobility. improve the quality of Russia’s work force; The potential contribution of ISO 10015 is highly esteemed today by serve as a basis for the creation of Russian enterprises that consider it a foundation for vocational stan- an up-to-date tool for training and dards ; management development. guide the government’s regula- tion of vocational education and training, and of standard-setting in the field of continuous education and training. Many sector-specific standards, G e r m a n y guidelines, and projects have been initiated in order to assess and improve the quality both of training providers and of training activities. All these sector-specific documents and projects are independent of the ISO 9000 family. A brief description of some examples follows. The Federal Institute for Germany has attached significant Vocational Training (BIBB – importance to education and train- www.bibb.de) has published a BY D R . K ARL-H EINZ B REHM ing. However, in the final ballot on “ Quality Checklist of Vocational ISO 10015, Germany cast the only Training ” in order to offer guidance negative vote of all participating ISO to potential customers interested in Dr. Karl-Heinz Brehm, former German member of member delegations. purchasing training that would be ISO/TC 176/SC 3/WG 4, is a The negative vote was cast by a appropriate to the trainees’ needs freelance expert, consultant, narrowly composed committee of the and adequate enough to guarantee trainer and author in the field German Institute for high quality. This of quality in education and Standardization, DIN, institute has also training. mostly consisting of ISO 10015 is practically developed a cata- engineers, who sub- unknown in Germany logue of require- E-mail karl-heinz.brehm@web.de sequently decided ments for training that the standard and rarely mentioned providers and voca- should not be pub- tional training serv- even in specialist lished as German ices. The catalogue is standard. They were literature used by the Federal of the opinion that Employment Service the content of this to assess training document at best merited the status of providers and their courses in order an ISO Technical Report. In conse- to decide whether or not to offer quence, ISO 10015 is practically financial support. unknown in Germany and rarely The Federal Ministry of Education mentioned even in specialist literature. and Research (www.bmbf.de) is at the In contrast to this decision by a moment favouring the development specialized committee, Germany, in and implementation of comparative general, has seen a rapid expansion quality tests in selected fields of 58 ISO Management Systems – July-August 2002
  • 7. INTERNATIONAL further education. In addition, a whole host of projects relevant to quality assurance and development are being financed: for example, a fea- sibility study titled, “ Foundation Education (Quality) Test ”. U n i t e d K i n g d o m Since the election of the New BY J OHN T IDBALL Labour Government in 1997 on the slogan, “ Education, education, edu- John Tidball is former cation ”, there has been a huge num- United Kingdom member of ber of initiatives designed to improve ISO/TC 176/SC 3/WG 4 and a Siemens AG has developed, the United Kingdom’s performance member of BSI. in achieving educational standards, He is Chief Executive of The implemented and QUIET Associates (QUality In compared to its world competitors. Education and Training) published a set of So far, these initiatives have an international network sector-specific requirements focussed primarily on setting targets of education, training and for attainment at age 7, 11, 16, 19 and personal development for training in order to assess 21+ ; and the subsequent publication consultants and trainers. of “ league tables ” comparing and improve the company’s schools’, colleges’ and universities’ Tel. + 44 1226 700318. E-mail tqma@supanet.com in-house courses relative success in achieving these targets at each relevant age level, backed up with inspections for all these phases e.g. for schools and col- The Standing Conference of leges under the auspices of OFSTED Education Ministers of the German (the Office for Standards in Länder, together with the Standing Education). Conference of Vice-Chancellors and One of these targets has also been Principals, is currently implementing to encourage a certain proportion of procedures for the accreditation of small and large businesses to achieve schools and universities (www. the “ Investors in People ” (IiP) stan- akkreditierungsrat.de). A core ele- dard which originated in Britain and ment of this assessment process is the is increasingly adopted worldwide. It use of peer reviews to evaluate the is awarded to organizations of all quality level of teaching courses. types – public and private sector, vol- Siemens AG, one of the foremost untary and commercial – which meet international companies in the field the criteria of good practice in deter- of electrical and electronics engineer- mining the mission of the organiza- ing, has developed, implemented, and tion, developing an appropriate published a set of sector-specific strategic plan, and identifying the requirements for training in order to human resource gaps in competence assess and improve the company’s in- between current capacity and the house courses. The company awards skills required to achieve organiza- courses which meet the scheme’s tional purpose. requirements with a quality label Where this competence gap can be (www.sqt.siemens.de/qib). met through training (as opposed to recruitment), the standard requires ISO Management Systems – July-August 2002 59
  • 8. INTERNATIONAL the organization to demonstrate that Telecom, 127 000 people. A substan- it arranges for the training need to be tial proportion of educational institu- met and its effectiveness evaluated. tions has achieved this standard. The British contribution to the In addition to ISO 10015’s compe- development of ISO 10015 since 1993 tition from IiP (though the low sales consequently focussed on ensuring may also be a function of poor mar- that as many elements as possible of keting by the BSI), public sector edu- this good practice were incorporated cation organizations are also encour- into ISO 10015 in aged to : achieve the order to avoid prolif- Charter Mark (an eration and duplica- There has been a huge award won by public tion. This is the con- number of initiatives sector organizations text in which to meeting relevant report that since ISO designed to improve criteria focussing 10015 was published United Kingdom’s on customer satis- in December 1999, faction) ; benchmark the British Standards performance in achieving themselves against Institution (BSI) has the Business Excel- educational standards, sold only 100 copies lence/EFQM Model; to 91 different organ- compared to its world and achieve ISO izations – only four 9000 certification. of which were educa- competitors Finally, at least tional. every four years, In contrast, in June 2001, 45 071 public sector schools, colleges and organizations in the United Kingdom universities undergo inspection had achieved “ Commitment to IiP ”. against the standards implied by the Of these, 49 % comprise fewer than inspection framework relative to the 50 people, 32 % 50-199, and 19 % primary, secondary, tertiary and 200 +. The smallest, a local church, has higher education phases. two people and the largest, British and training – about USD 25 billion of public money and a comparable investment from the private sector. N e t h e r l a n d s The introduction of formal quality systems is seen as providing a means of improving quality without increas- ing government intervention. Dutch universities and polytech- nics already have a well functioning quality assurance system based on the use of peer reviews for both edu- cation and research, supported by the The Netherlands is a densely pop- Dutch Association of Universities ulated country with an economy (www.vsnu.nl). Even so, in light of BY P ETER N OORDHOEK strongly dependent on trade and the coming master/bachelor struc- services. In order to remain competi- ture, an institute for the accreditation tive, a consensus belief holds that the of higher education establishments level of education needs to match has been announced. that of the best countries. In the Its criteria will be based on a mix Netherlands, many think that not of education-specific quality criteria enough is being invested in education and those of the EFQM Model. In 60 ISO Management Systems – July-August 2002
  • 9. INTERNATIONAL basic education and high schools, a tutes, including an extensive customer Dr. Peter Noordhoek is few schools are implementing some survey. Few institutes can do without Managing Director of form of ISO 9001 and ISO 9004 (1994 an official CEDEO recognition. Northedge and President of the versions). Many experts see the need ISO 10015 was adopted by the government section of the Dutch Quality Association, a for much greater use of the EFQM national standards institute, NEN, in member of the board of the Model, along with league tables with April 2000, but it has not been pro- Dutch Society for Oversight and performance indicators. moted and consequently receives too Evaluation and a member of little attention. the Dutch branch of the EFQM. Last but not least, the Organization of Education Professionals (www. Northedge, Oosthaven 15-16, nvvo.nl) regularly organizes debates 2801 PC Gouda, Netherlands. on professional standards. The debate Tel. + 31 (0)182 68 45 45. on whether or not there should be a Fax + 31 (0)182 68 45 42. form of certification for professionals E-mail info@northedge.nl has ended in a draw between those in favour and those against. In the Netherlands, there is a In order to remain competitive, large, independent education inspec- In basic education a consensus belief holds that the level torate. This inspectorate used to be of education needs to match that involved in all aspects of publicly and high schools, of the best countries. funded schooling. There is now a shift a few schools are towards a more results-based form of Dutch training providers are very inspection. This body will also look at implementing some active in the field of quality. For exam- the quality system the schools are form of ISO 9001 and ple, there is the Organization of Large using. The inspectorate itself is also Postgraduate Institutes which requires reviewing its own processes better to ISO 9004 all to be certified, based on estab- carry out its new functions. For this, it lished quality systems. There is also is using an adaptation of the ISO (1994 versions) the CEDEO institute (www.cedeo.nl), 17020 criteria for the operation of which offers quality tests for all insti- inspection bodies. The People’s Republic of China is the world’s most populated country with 1 300 million inhabitants, and covers an area of 9, 6 million sq km. China has competitive advantages C h i n a like significant raw materials (coal, oil, metal etc.), a huge work-force and open policies for foreign invest- ment. Realizing that the current lev- els of training and education are not too adequate to meet the great chal- lenges of globalization and member- ship of the World Trade Organization state universities, colleges, primary (WTO), the Chinese authorities have and secondary schools etc.. However, initiated a series of fundamental these quality standards will not be BY Y U J IANFU actions, described here, to improve based either on ISO 9000 or ISO their quality. 10015. The Education Ministry (www. The China Training Centre for moe.edu.cn) has developed a series Senior Personnel Management of rules for assessment of China’s Officials (CTCSPMO) has developed ISO Management Systems – July-August 2002 61
  • 10. INTERNATIONAL Yu Jianfu, Chinese member a quality assurance assessment sys- The China National Institute of of ISO/TC 176/SC 3/WG 4 tem for civil service training centers. Standardization (CNIS) and the is International Section Chief It is currently re-thinking this assess- SETC Training Center are preparing and Associate Professor, ment system, but it is already known a series of joint measures to implement SETC Training Center. that it will not be ISO 10015 in the based on ISO stan- training departments SETC Training Center, dards. The Chinese authorities of large state enter- N°26 Xuanwumen Xidajie, The State Econo- prises and the SETC Beijing 100053, China. have initiated a series mic and Trade Com- Training Center is Tel. + 86 10 63 19 37 87. mission of CHINA of fundamental actions designing a pilot Fax + 86 10 63 19 38 81. (SETC – www.setc. project to apply the E-mail yujianfu@SOHU.com to improve the quality gov.cn) has estab- standard in the Haier lished an assessment of training and and Zhongyuan in- system for about 30 dustrial groups. The management train- education partners have held a ing colleges and conference on the training centers which belong to it. relevance and application of ISO Part of these quality requirements 10015 in China’s enterprises. In addi- are based on ISO 9000, others are tion, the SETC Training Center plans based on existing training and man- seminars on ISO 10015, including agement practices of these centers. training of trainers seminars aimed The State Administration of at Chinese enterprises. Lastly, China for Standardization (SACS – Chinese experts in quality manage- formerly CSBTS – www.csbts.cn.net) ment and management training are has translated ISO 10015 into Chinese editing a series of books on ISO and approved it as a national stan- 10015. dard in September 2001. A train the trainers workshop in progress, provided by the SETC Training Center for the Hubei (China) Power Company. 62 ISO Management Systems – July-August 2002
  • 11. Note: This publication has been made available by CSEND.org with the agrement of the author. The Centre for Socio-Eco-Nomic Development (CSEND) aims at promoting equitable, sustainable and integrated development through dialogue and institutional learning. Diplomacy Dialogue is a branch of the Centre for Socio-Eco-Nomic Development (CSEND), a non-profit R&D organization based in Geneva, Switzerland since 1993.