Why bother?Advocacy. Social media.Dr. Curtis R. RogersCommunications Director SC State Library

4 Important resources Public Media 2.0: Dynamic, Engaged Publics – February 2009http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/Leveraging Web 2.0 in Government - 2008http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315

4 important resources - continuedNew Media, New Influencers and Implications for Public Relationshttp://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/The Global Online Media Landscapehttp://www.slideshare.net/nielsenwire/the-global-online-media-landscape

Newsletter (email marketing)FacebookTwitterYouTubeBlogging5 things to do

Newsletter/email marketingConstant ContactEditorial calendarMonthly (minimum)Hit the high points!Get to the point!

Email Marketing Resources http://www.verticalresponse.com/non-profits/http://www.mailchimp.com/articles/email_marketing_guide/http://www.emailmarketingprofessional.com/http://www.constantcontact.com/index.jsp

FacebookCreate a fan pageSend updatesIntegrate other toolsYouTubeTwitterCharity feature

Facebook resources http://www.nj.com/helpinghands/nonprofitknowhow/index.ssf/2009/02/how_to_setup_a_facebook_fan_pa.htmlhttp://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/http://beth.typepad.com/beths_blog/2009/05/so-you-want-a-facebook-fan-page-.html

Twitter Make your background specific50/50 ruleRetweetHootsuite.comiPhone: twitpic

Twitter resourceshttp://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.htmlhttp://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html

YouTubeSet up a channelCross promoteInterviewsWhy I love my libraryFlip video cameraUse a Mac/iMovie

YouTube/Video resourceshttp://www.youtubevideoguide.com/How_to_YouTube.pdfwww.Blip.tvwww.Vimeo.comWhy I Love My Library (at SC Book Festival)http://www.youtube.com/watch?v=vZvFwJR5aTc

BloggingBloggerWordpressBlog WeeklySolicit commentsAction alertsAdvertise on web site

Blogging resourceshttp://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.htmlhttp://casl.wordpress.com/

Thank you!Advocate for libraries any way you can Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com