Cluetrain Manifesto 95 Theses Reaction (22-28)

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Cristine Camille Valenzona

This is a powerpoint slide about my reaction with the fourth seven theses of the 95 Theses of Cuetrain Manifesto.

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CLUETRAIN MANIFESTO 95 Theses Theses 22-28 Presented by: VALENZONA, Cristine Camille M. VERTSOL (O0B) Presented to: Sir Paul Pajo

“ Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.” ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.” ,[object Object],[object Object],[object Object]

“ Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.” ,[object Object],[object Object]

“ Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.” ,[object Object],[object Object]

“ Public Relations does not relate to the public. Companies are deeply afraid of their markets.” ,[object Object],[object Object]

“ By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.” ,[object Object]

“ Most marketing programs are based on the fear that the market might see what's really going on inside the company.” ,[object Object],[object Object],[object Object]

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