How to Market
(with) Millennials
Don't Overthink it. Don't Bullsh-t Me. Take a Risk
and Talk Like a Human.

Millennials ignore marketing, skip commercials, and don’t click on banner ads.
So how do you get the nation’s largest living generation to connect with your brand?
Panelists from Hootsuite, Herschel Supply Co, and Crowd Companies will demonstrate the new strategic
and creative principles that lie behind effective Millennial marketing.
With real examples such as Herschel’s #CityLimitless Instagram campaign, Hootsuite’s Game of Social
Thrones campaign, and examples from Jeremiah Owyang on how “sharing economy” companies (think
Airbnb and Uber) have captured the hearts and minds of Millennials, you’ll understand why it’s more
effective to market with Millennials than market to them.

Panelists Include:
Dee Anna McPherson
VP Marketing,
Hootsuite
Mikey Scott
Global Marketing Director,
Herschel Supply Co
Jeremiah Owyang
Founder,
Crowd Companies
Ben Parr
Author,
Captivology
Moderated By:
@dmcp @mikeyscott @jowyang @benparr