22 28 Slides 95 Theses

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jeriza junio

Business Technology

22.) Getting a sense of humor does not mean putting some jokes on the corporate website. Rather, it requires big values, a little humility, straight talk, and a genuine point of view. ,[object Object],[object Object],[object Object]

23.) Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about. ,[object Object],[object Object],[object Object]

24.) Bombastic boasts --- “We are positioned to become the preeminent provider of XYZ” --- do not constitute a position. ,[object Object],[object Object],[object Object]

25.) Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. ,[object Object],[object Object]

26.) Public Relations does not relate to the public. Companies are deeply afraid of their markets. ,[object Object],[object Object]

27.) By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay. ,[object Object],[object Object]

28.) Most marketing programs are based on the fear that the market might see what’s really going on inside the company. ,[object Object],[object Object],[object Object]

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