My Presentation Vertsol 4.0

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Ferline Chua

22-28

Education Business

22 Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view. ,[object Object],[object Object]

23 Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about. ,[object Object],[object Object],[object Object]

24 Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position. ,[object Object],[object Object],[object Object]

25 Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. ,[object Object],[object Object],[object Object]

26 Public Relations does not relate to the public. Companies are deeply afraid of their markets. ,[object Object],[object Object]

27 By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay. ,[object Object],[object Object]

28 Most marketing programs are based on the fear that the market might see what's really going on inside the company. ,[object Object],[object Object]

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