Building Brands With Engaging Facebook Pages


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  • Frequency is important! Average is 1 post every 15 days, be better than that. Talk about Strategy here. Set Goals to measure, set publishing timeline, etc. If you need help with your strategy, come see me or Steve.
  • This slide for the benefit of those playing along at home.
  • This slide for the benefit of those playing along at home.
  • This slide for the benefit of those playing along at home.
  • This slide for the benefit of those playing along at home.
  • This slide for the benefit of those playing along at home.
  • This slide for the benefit of those playing along at home.
  • Using this slide, we can talk about how brands can generate significant amounts of engagement by pushing out fresh content to Facebook News Feeds. The proof is in the Snapple picture: note the comments made and the “likes” submitted, which were generated within minutes of this News Feed item being published.
  • This section for those playing along at home.
  • Building Brands With Engaging Facebook Pages

    1. 1. Building brands with engaging Facebook pages December 2009 Tyler Willis Director of Marketing, Involver
    2. 2. Involver is the best brand marketing & analytics platform for Facebook, the world’s largest social network with more than 350 million members . Using the Involver Application Suite, brands of all sizes can leverage existing content or easy creation tools to create a customized, engaging Facebook Page.
    3. 3. WWKD?
    4. 5. Go where the attention is
    5. 6. <ul><li>350+ million members </li></ul><ul><li>1.6 million pages have created 5.3 billion fans </li></ul><ul><li>Average user has 130 friends, spends 55 min a day, and fans 2 pages per month. </li></ul><ul><li>Unprecedented opportunities for fan engagement and viral spread of your marketing messages </li></ul>
    6. 8. Marketing on Facebook Facebook Ads Facebook Groups Facebook Applications Facebook Pages Facebook Personal Profile Facebook Events Other tools that might be useful for your needs:
    7. 9. Brands are standardizing around Facebook Pages as the social location for companies and products.
    8. 10. Branding : How do we “ port over ” our brand identity? Content : How can we distribute our best multimedia, and automate the syndication of this content? Time : How do we save significant time and resources in both setting up and maintaining our Facebook Page? But, brands still face key challenges:
    9. 11. 101
    10. 12. Branding
    11. 13. Good Content
    12. 14. Functionality
    13. 15. Social Proof
    14. 16. Measure <ul><li>Social Media Sabermetrics ( credit: Ian Schafer ) </li></ul><ul><ul><li>Identify your business goals </li></ul></ul><ul><ul><li>Set your Key Social Performance Indicators (KSPIs) </li></ul></ul><ul><ul><li>Develop low-investment programs that should drive KSPIs </li></ul></ul><ul><ul><li>Optimize tactics based on performance of KSPIs </li></ul></ul><ul><li>Some standard KSPIs </li></ul><ul><ul><li>Subscribers (email, RSS, or notifications) </li></ul></ul><ul><ul><li>Content consumption </li></ul></ul><ul><ul><li>Socially-indexed conversations </li></ul></ul><ul><ul><li>UGC (photos/videos/wall posts added by fans) </li></ul></ul><ul><ul><li>Pageviews </li></ul></ul><ul><ul><li>Number of fans </li></ul></ul><ul><ul><li>Number of comments/likes </li></ul></ul><ul><ul><li>Time engaged with the site </li></ul></ul><ul><ul><li>Total unique visitors </li></ul></ul>
    15. 17. Bottom Line: Post content to your page “ Post photos of products, employees, and customers. Add video clips of your bar or restaurant in action. ‘Behind the scenes' content often works well.” - Facebook Guide <ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>Documents </li></ul><ul><li>Presentations </li></ul><ul><li>Blog / RSS </li></ul><ul><li>Tailored News </li></ul><ul><li>Offers/Sales </li></ul><ul><li>Discussions </li></ul>
    16. 18. OK! You get it, this Pages thing is revolutionary
    17. 20. What’s Next?
    18. 21. KANYEISM #7331 : Stand out from the crowd.
    19. 22. 201
    20. 23. The Past
    21. 24. Involver Fan Page Applications A new solution for brand marketing on Facebook
    22. 25. RSS Feed / News
    23. 26. Video Gallery
    24. 27. Twitter
    25. 28. Polls
    26. 29. Polls
    27. 30. Sign-up Forms
    28. 31. Coupons Promote exclusive offers and give your audience powerful incentives to return to your Page.
    29. 32. Coupons Send multimedia and exclusive offers right to your fans’ News Feeds.
    30. 33. Automatic Content Syndication Involver apps are “set it and forget it”: your Page is automatically updated with your newest blog posts, tweets, videos, etc. Your Facebook Page
    31. 34. get started: Tyler Willis - Director of Marketing, Involver [email_address] @tylerwillis
    32. 35. Appendix
    33. 36. Let’s address a fear
    34. 37. Control
    35. 38. Profile Picture You can stand out with a unique profile photo.
    36. 39. target your wall posts
    37. 40. Publicize Your Page!
    38. 41. Fanbox allows You to add page content and the “Become a Fan” action to your external site