We aggregate the audiences of already influential communities to produce influencer led video conversations featuring those influencers, who then distribute videos to their platforms.

1. DVS
INFLUENCER
PROGRAM

2. Backlinks =
Site Authority,
Traffic &
Revenue
STRATEGY

3. AGGREGATING AUDIENCES
800,000
1,500,000
250,000
500,000
200,000
Total
Audience
3.25 M
We aggregate the
audiences of already
influential communities to
produce video
conversations featuring
those influencers, who
then distribute videos to
their platforms.

4. RESEARCH TOPICS
We research industry-related questions with high search volume.
RECRUIT INFLUENCERS
Recruit a group of 10 related influencers (similarto your vertical, but not fighting for the same leads).
PRODUCE CONTENT
Have influencers film themselves discussing each question (1 minute max, they use their iPhone, answer
while sitting at their desk) and upload the video clip and have 3 influencers discuss each question. Edit
conversation for each question together. You have complete editorial input.
BUILD HIGH QUALITY LINKS
Give influencers free video conversations for them to embed on their blog with a link back to your website.
FRESH CONTENT FOR CLIENT BLOG
Post the video with the transcript to the client website.
HOW IT WORKS

5. INFLUENCERS
EVERGREEN
CONTENT SEO &
LINKS
LEADS
BRAND BENEFITS
THOUGHT
LEADERSHIP

6. CAMPAIGNS
TARGET - Momversation TOYOTA – Tundra Design
DRAFTKINGS – Owned SportsSTORITZ – Organize Your Home

7. CASE STUDY
TARGET
INFLUENCER VIDEO

8. Momversation was a video series featuring mom bloggers.
Results:
• 36 million video views
• 2 million unique
• Distribution on Yahoo!, Everyday Health,
RedBookMag.com, ABC.com, CafeMom.com, and top
mom blogs, including the sites of all Momversation
panelists

9. VS
Aggregator Start Up
0
$0
PR 0
Industry Leader
2,200
$2.3 Billion
PR 6
Self Storage Status
Locations/Website links
Revenue
Page Rank
TALE OF THE TAPE
CASE STUDY
STORITZ
SEO

10. DVS produced inexpensive and
engaging video content featuring
mommy bloggers discussing
clutter in their home. We
aggregated already influential
communities and had them link
back to Storitz resulting in:
Industry best Page Rank of PR 6
Google Page 1 rankings for 43 search terms
consistently beating Public Storage

11. https://www.linkedin.com/in/fordryan
CASE STUDY
DRAFTKINGS
SOCIAL VIDEO

12. SEO results for Owned Sports
were phenomenal. Bing’s
algorithm Cortana predicts every
NFL game. Owned Sports
outranked the Cortana website.
2 million video views
175% increase in leads

13. CASE STUDY
TOYOTA
SOCIAL LEAD GEN

14. Toyota
Facebook
Lead
Gen
6,810
Geo-­‐Targeted
Tundra
Leads

15. Toyota
Facebook
Lead
Gen
5,513
Geo-­‐Targeted
4Runner
Leads

16. BRANDS WE’VE WORKED WITH

17. LET’S DO THIS!
Bill Soule
Bill@d-v-syndicate.com
310-828-1300