Accomplishments in Website Development

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Accomplishments in Website Development

  1. 1. Rachaelle Lynn
  2. 2. Website Home Page
  3. 3. Website Home PageBelow the fold
  4. 4. Website Home PageRevised text of footerso meta descriptionreads as “Theinternet’s #1 choicefor discountswimming poolsupplies” instead ofregistered trademarkinformation, whichwas the metadescription when Iarrived at thecompany.
  5. 5. Website Home PageSpearheaded andinstituted slogan“Your Pool Is OurPassion” (writtenfor free by aninternal resource)for company tointegrateconsistentcompanybranding acrossall channels.
  6. 6. Website Home PageHome Page Changes•“Clearance” in leftnav changed to redfont to draw attention•“for special offersand discounts” addedto eMail sign-up call-to-action; this simplechange increasedemail subscriptionsby 400%
  7. 7. Website Home PageChanged H1tag on homepage torelevantkeyword andupdate staticcontent onhome pageregularly toimprove SEO.
  8. 8. Website Home PageCreated blogand addedblog badge tohome pageto make blogeasier forconsumers tolocate.
  9. 9. Website Home PageStarted socialmediaaccounts andadded socialmedia badgesto websitehome page(later updatedto featurePinterest inplace ofLinkedIn).
  10. 10. Website Home PageAdded TwitterFeed to websitehome page so it isconstantly beingupdated withfresh content,which makesGoogle morelikely to crawl thesite frequentlyand improvesSEO.
  11. 11. Website Home PageAdded pagesto homepage footer:•ProductRecalls•FAQs•About Us•Press Room•Testimonials
  12. 12. About Us WebpageCreated andwrote contentfor About Uspage toincreasenumber of webpages on siteand credibilityto thecompany.
  13. 13. FAQs WebpageCreated andwrote content forFrequently AskedQuestions page toimprove companycredibility, increase time on site, andprovide bettercustomer service.
  14. 14. Press RoomAdded pressreleases tocompanymarketing plan;added PressRoom page tosite – theconsistentupdating yieldsSEO benefits.
  15. 15. Testimonials WebpageAddedTestimonialspage towebsite toincreaseconsumerconfidence andto increase webcrawls for SEObenefits.
  16. 16. FacebookCreated Facebookpage for companyand promote itwith the goal ofqualified “Likes” –those who ownand maintain theirown swimmingpools and hottubs.
  17. 17. Facebook•Deal of theDay•Links torecentlypublishedblogs, articles, and pressreleases
  18. 18. TwitterStarted companyTwitter account•Gathered followersorganically•Maintained anappropriate ratiobetween followersand following•Scheduled regularTweets via freesoftware•Participated in#followfridays, @mentions, etc.
  19. 19. Pool Care Tips BlogAdded blog to websitein January 2011.•Blog currently has over400 articles•Blog articles aremarketed onFacebook, Twitter, andPinterest•Blog articles are used ascontent for monthlynewsletters•Blog articles provide aforum for customers togather how-tos and toask questions when theyneed help
  20. 20. Pool Care Tips Blog•Top nav onblog offers easybrowsing ofpopular poolcare topics•Right navoffers easy blogsign-up, recentarticles, andcategories forefficientbrowsing
  21. 21. Pool Care Tips BlogLeft nav onblog takesconsumersto the e-commercesection ofthe site.
  22. 22. Old Product PagesOld productpagescontainedvery littlecontent,none of itoptimized forSEO.
  23. 23. Product PagesImplementedRatings andReviews andQuestionsand Answerson productpages.
  24. 24. Product PagesRewrote productpages to includecomprehensive, SEO-optimizeddescriptions, including H1titles, keywords, and completeexplanations ofwhat customersare purchasing.

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