Website Home PageRevised text of footerso meta descriptionreads as “Theinternet’s #1 choicefor discountswimming poolsupplies” instead ofregistered trademarkinformation, whichwas the metadescription when Iarrived at thecompany.
Website Home PageSpearheaded andinstituted slogan“Your Pool Is OurPassion” (writtenfor free by aninternal resource)for company tointegrateconsistentcompanybranding acrossall channels.
Website Home PageHome Page Changes•“Clearance” in leftnav changed to redfont to draw attention•“for special offersand discounts” addedto eMail sign-up call-to-action; this simplechange increasedemail subscriptionsby 400%
Website Home PageChanged H1tag on homepage torelevantkeyword andupdate staticcontent onhome pageregularly toimprove SEO.
Website Home PageCreated blogand addedblog badge tohome pageto make blogeasier forconsumers tolocate.
Testimonials WebpageAddedTestimonialspage towebsite toincreaseconsumerconfidence andto increase webcrawls for SEObenefits.
FacebookCreated Facebookpage for companyand promote itwith the goal ofqualified “Likes” –those who ownand maintain theirown swimmingpools and hottubs.
Facebook•Deal of theDay•Links torecentlypublishedblogs, articles, and pressreleases
TwitterStarted companyTwitter account•Gathered followersorganically•Maintained anappropriate ratiobetween followersand following•Scheduled regularTweets via freesoftware•Participated in#followfridays, @mentions, etc.
Pool Care Tips BlogAdded blog to websitein January 2011.•Blog currently has over400 articles•Blog articles aremarketed onFacebook, Twitter, andPinterest•Blog articles are used ascontent for monthlynewsletters•Blog articles provide aforum for customers togather how-tos and toask questions when theyneed help
Pool Care Tips Blog•Top nav onblog offers easybrowsing ofpopular poolcare topics•Right navoffers easy blogsign-up, recentarticles, andcategories forefficientbrowsing
Pool Care Tips BlogLeft nav onblog takesconsumersto the e-commercesection ofthe site.
Old Product PagesOld productpagescontainedvery littlecontent,none of itoptimized forSEO.