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This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
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This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
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Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
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Recommended
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
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johnecooper
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
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Idris Mootee
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Business Strategy + Brand Strategy
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How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
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As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Crap. The Content Marketing Deluge.
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside
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What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
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You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
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Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow. www.hypothesisgroup.com www.linkedin.com/companies/hypothesis-group www.instagram.com/hypothesisgroup
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For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
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I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018. Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years. It’s eerily accurate and still incredibly applicable to the modern problems brands face.
Stephen King, JWT Planning Guide, March 1974
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After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside
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You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
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Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow. www.hypothesisgroup.com www.linkedin.com/companies/hypothesis-group www.instagram.com/hypothesisgroup
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For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
Planning Hype - Engineering hype before a product launch
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I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018. Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years. It’s eerily accurate and still incredibly applicable to the modern problems brands face.
Stephen King, JWT Planning Guide, March 1974
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After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
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Go Big on Community Management!
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Pay with a tweet to download the presentation - goo.gl/5Jw21 This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
6 steps to creating a Social Media Strategy
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I'm excited to share my latest predictions on how AI, robotics, and other technological advancements will reshape industries in the coming years. The slides explore the exponential growth of computational power, the future of AI and robotics, and their profound impact on various sectors. Why this matters: The success of new products and investments hinges on precise timing and foresight into emerging categories. This deck equips founders, VCs, and industry leaders with insights to align future products with upcoming tech developments. These insights enhance the ability to forecast industry trends, improve market timing, and predict competitor actions. Highlights: ▪ Exponential Growth in Compute: How $1000 will soon buy the computational power of a human brain ▪ Scaling of AI Models: The journey towards beyond human-scale models and intelligent edge computing ▪ Transformative Technologies: From advanced robotics and brain interfaces to automated healthcare and beyond ▪ Future of Work: How automation will redefine jobs and economic structures by 2040 With so many predictions presented here, some will inevitably be wrong or mistimed, especially with potential external disruptions. For instance, a conflict in Taiwan could severely impact global semiconductor production, affecting compute costs and related advancements. Nonetheless, these slides are intended to guide intuition on future technological trends.
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Peter Udo Diehl
In today’s fast-paced digital world, harnessing the power of artificial intelligence (AI) can significantly enhance productivity and creativity across various domains. With the advent of advanced language models like ChatGPT, developers, marketers, data analysts, and professionals in numerous other fields can now leverage AI-generated prompts to spark innovative ideas and streamline their workflows.
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
iSEO AI
This instalment looked at building performance at the earliest stages of your project, covering Interoperability, Solar and Daylighting.
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
IES VE
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
中 央社
A talk given by Julian Hyde at the San Francisco Distributed Systems Meetup on May 22, 2024.
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Julian Hyde
FIDO Taipei Workshop: Securing the Edge with FDO
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
FIDO Alliance
Ever caught yourself nodding along when someone mentions "delivering value" in Agile, but secretly wondering what the heck they actually mean? You're not alone! Join us for an eye-opening session where we'll strip away the buzzwords and dive into the heart of Agile—value delivery. But what is "value"? Is it a mythical unicorn in the world of software development, or is there more to this overused term? This isn't going to be a sit-and-get lecture. We're talking about a face-to-face, interactive meetup where YOU play a crucial role. Come along to: Define It: What does "value" really mean? We’ll build a definition that’s not just words, but a compass for your Agile journey. Contextualise It: Discover what value means specifically to you, your team, your company, and your industry. Because one size does not fit all. Deliver It: Share strategies and gather new ones for uncovering and delivering true value—no more shooting in the dark!
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
David Michel
We're living the AI revolution and Salesforce is adapting and bring new value to their customers. Einstein products are evolving rapidly and navigating their limitations, language support, and use cases can be challenging. Let's make review of what Einstein product are available currently, what are the capabilities and what can be used for in CEE region and how Rossie.ai can help to learn Salesforce speak Czech. We will explore the Einstein roadmap and I will make a short live demo (based on your vote) of some Einstein feature.
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
CzechDreamin
FIDO Taipei Workshop: Securing the Edge with FDO
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
FIDO Alliance
Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “Enterprise Knowledge Graphs: The Importance of Semantics” on May 9, 2024, at the annual Data Summit in Boston. In her presentation, Hedden describes the components of an enterprise knowledge graph and provides further insight into the semantic layer – or knowledge model – component, which includes an ontology and controlled vocabularies, such as taxonomies, for controlled metadata. While data experts tend to focus on the graph database components (RDF triple store or a label property graph), Hedden emphasizes they should not overlook the importance of the semantic layer.
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge
This talk focuses on the practical aspects of integrating various telephony systems with Salesforce, drawing on examples from implementations in the Czech scene. It aims to inform attendees about the spectrum of telephony solutions available, from small to large scale, and their compatibility with Salesforce. The presentation will highlight key considerations for selecting a telephony provider that integrates smoothly with Salesforce, including important questions to support the decision-making process. It will also discuss methods for integrating existing telephony systems with Salesforce, aimed at companies contemplating or in the process of adopting this CRM platform. The discussion is designed to provide a straightforward overview of the steps and considerations involved in telephony and Salesforce integration, with an emphasis on functionality, compatibility, and the practical experiences of Czech companies.
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
CzechDreamin
Question de pré-engagement à remplir !
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Exakis Nelite
FIDO Taipei Workshop: Securing the Edge with FDO
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
FIDO Alliance
Keynote talk by Mark Billinghurst at the 9th XR-Metaverse conference in Busan, South Korea. The talk was given on May 20th, 2024. It talks about progress on achieving the Metaverse vision laid out in Neil Stephenson's book, Snowcrash.
The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?
Mark Billinghurst
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Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
FIDO Alliance
The presentation was prepared for the event called "Google I/O Extended Warsaw" organized by GDG Warsaw with the help of GDSC PJATK
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
GDSC PJATK
This talk offers actionable insights at an executive level for enhancing productivity and refining your portfolio management approach to propel your organization to greater heights. Key Points Covered: 1. Experience Transformation: - The core challenge remains consistent across organizations: converting budget into user-centric designs. - Strategies for deploying design resources effectively in both startups and large enterprises. 2. Strategic Frameworks: - Introduction to the "Ziggurat of Impact" model, detailing layers from basic system interactions to comprehensive customer experiences. - Practical insights on creating frameworks that scale with organizational complexity. 3. Organizational Impact: - Real-world examples of navigating design in large settings, focusing on the synthesis of consumer products and customer experiences. - Emphasis on the importance of designing systems that directly influence customer interactions. 4. Design Execution: - Detailed walkthrough of organizational layers affecting design execution, from touchpoints and customer activities to shared capabilities. - How to ensure design influences both the micro and macro aspects of customer interactions. 5. Measurement and Adaptation: - Techniques for measuring the impact of design decisions and adapting strategies based on data-driven insights. - The critical role of continuous improvement and feedback in refining customer experiences.
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
UXDXConf
FIDO Taipei Workshop: Securing the Edge with FDO
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Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
FIDO Alliance
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Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
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