A decade ago, the higher education Web experience was segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as we students, faculty, staff, parents, and alumni moved from system to system.
The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How will software like WordPress fit in? How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?
11. Digital
MEDIA
Personal computer
Digital networks
Electronic World Wide Web
MEDIA
Telegraph
Printed Telephone
MEDIA Radio
Written Television
Movable type
Physical MEDIA
Printing press
EXPERIENCE Cave walls Photograph
Bamboo slips Motion pictures
Verbal Parchment
Visual Paper
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12. Digital
MEDIA
Personal computer
Digital networks
Electronic World Wide Web
MEDIA
Telegraph
Printed Telephone
MEDIA Radio
Written Television
Movable type
Physical MEDIA
Printing press
EXPERIENCE Cave walls Photograph
Bamboo slips Motion pictures
Verbal Parchment
Visual Paper
13. Web 1.0 was “It”
Web 1.0
~2000 “IT”
The first Web was
Web media
and content
hosted locally
A WEB SITE
Business
data
Phone Television
Email
14. ~2007
The next Web was “YOURS” and“MINE”
Web 2.0 was “Ours”
Facebook
Delicious Flickr
WordPress Google Docs
My
Wikipedia
Pages and LinkedIn
profiles
YouTube NetVibes
Twitter
15. Web 3.0 “Is”
Build connections Share knowledge
Online
persona
Online Online
persona persona
Use services
16. Each medium “is an
extension of ourselves
... an extension of
consciousness”
Marshall McLuhan, 1964
Clearly Ambiguous
17. Intuitive
MEANING
Vision
Symbolic Integrity
RESPECT Authenticity
Emotional Discourse
Presence
Reflection
Material SECURITY Achievement Awareness
Recognition
SAFETY Family
Esteem
Friendship
Breath Confidence
Intimacy
Food, water
Power
Shelter
Reproduction
Sleep
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21. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
22. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
23. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
24. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
25. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration
26. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration
Be meaningful – insight into what matters to you
27. FROM
Powerful, universal
ideas
Ambivalence to
Awareness to
Interest to
Participation to
Commitment
TOWARD
Personalized
interactions
28. General
Public
Prospective Prospective Corporations,
Faculty & Students Foundations
Sta & Families
Current Current Philanthropic
Faculty & Students, Partners
Sta & Families
Alumni &
Friends