Three reasons why websites fail. 1. They don't get found. 2. They're not user friendly. 3. The don't drive users to the most wanted response.

2. AGENDA
• Internet Business Objectives
• Why do Websites Fail
• Website Design & Marketing

3. Internet Business Objectives
• What are your Internet Business
Objectives?
– Lead Generation or Ecommerce
– Corporate Image and Brand Awareness
– Product Education
– Customer Service
– Cost Control
– Human Resources

4. Why Websites Fail
• 85% of all website fail primarily
because of three reasons:
1. Poor Internet Marketing Design & Strategy
2. Not user friendly or professional looking
3. Ineffective in driving users to your most
wanted response

8. Internet Marketing Strategy
• The criteria for success:
– Must be cost effective in driving qualified
traffic to your website:
• Email Marketing
• Search Engine Marketing
– Pay-Per-Click Marketing
– Search Engine Optimization

9. Email Marketing
• Can be the most powerful marketing
tool available when used correctly
– Key Advantages:
• It’s Inexpensive
• It’s Targeted
• Results are Immediate
• Easy to Implement, Operate, Monitor and
Measure

10. Keyword Research
• Google Monthly Keyword Search Volume
– Target Market Volume
• [bakery boxes wholesale] 720
• [bakery boxes] 8,100
• [cake boxes] 12,100
• [cake containers] 1,600
• [chinese take out boxes] 5,400
• [wholesale cake boxes] 1,900

11. Search Engine Marketing
• Google Search Query Results

12. Search Engine Marketing
• Searching Engine Pay-Per-Click Report

13. Search Engine Marketing
• Searching Engine Organic Ranking Report