Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Madhapur, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing.

1. Rakesh Tech Solutions
ADVANCED DIGITAL
MARKETING TRAINING
INSTITUTE

2. • KEY TOPICS COVERED
• Search Engine Optimization
(SEO)
• Social Media Marketing (SMM)
• Search Engine Marketing
(SEM)
• Google Adwords Certification
• Online Reputation
Management (ORM)
• Email Marketing
• Mobile Marketing
• Web Analytics
• SALIENT FEATURES
• No Theory only Practicals
• Advanced Digital
Marketing
• In-Depth Study Materials
• Experienced Faculty
• Adwords Certification
• Job Assistance
• Practical Assignments
• Interview Training

3. ABOUT Rakesh Tech Solutions
• Rakesh Tech Solutions is a field of vision for the
sporting professionals, who are looking out for the
Digital Marketing career or assistance. With focus on
comprehensive Digital Marketing Training aspects,
we Train on 360 degree digital marketing that will
help an Individual discover best methods to market a
product or services online successfully.
At Rakesh Tech Solutions we support freshers,
graduates, working professionals and established
marketers who require assistance to up skill in digital
marketing world.

4. Faculty
• Our Trainers are supported by technology, documents
and practical resources that enable the students to
learn and refresh the required knowledge at a
destined time and pace.
• Being an adwords certified individual, trainers have
more than 7 years of experience along with adword
certification and web analytics certification and our
modules are built to cover the key aspects of digital
marketing focusing on core business.
• The Training programs are designed to bridge the gap
between traditional academia and industry demands.

5. Who Should Attend?
• Working Professionals
Open gates for multiple industries. Get a plethora of job
opportunities. Expertise your skills for career growth Planning
to start your own business? Work as a part timer, make money
online.
• Entrepreneurs
Market your company or business online, Reach targeted
audience and boost traffic, Generate leads and covert sales,
Save up to 75% of marketing costs, Track and measure your
campaign.
• Freshers
More than 1 lac job openings in India, Build your career in Digital
marketing, Creative and easy to understand, Developing skills
in digital marketing ensures you guaranteed job.

6. Why Choose Rakesh Tech Solutions ?
• Highlights
Advanced Digital Marketing, In-Depth Study materials,
Experienced Faculty, Adwords Certification, Job
Assistance and Interview Training, Practical Assignments
• Flexibilities
One-to-one attention, Limited Students, Back-up classes if
you miss any, Job Assistance and Placements.
• Placements
More than 1 Lac opening for Digital Marketing Executives
and Managers in India.
Rakesh Tech Solutions provides placement assistance at
leading organizations of the Industry.

7. • Training Curriculum
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Google Adwords Certification
• Online Reputation Management (ORM)
• Email Marketing
• Mobile Marketing
• Web Analytics
• Affilaiate Marketing

8. Search Engine Optimization (SEO)
• Module 1
• What is Search Engine?
• Primary Search Engine VS
Secondary Search Engine
• How do Search Engine
Works?
• What is SEO?
• What is a Page Rank?
• How to Target the Right
Audience?
• Domain name and Hosting
tips
• Creating your marketing
plan
• Module 2
• What is On-page Optimization
• Keyword Research
• Meta Tags and their
importance
• Image title and Alt tags
creation
• Webmaster and google
analytics
• W3c Validation
• URL canonicalization
• Competitor Analysis

9. • Module 3
• What is Off-page
Optimization?
• Generating Backlinks
• Link building
• Press Release and
submissions
• Article writing and
submissions
• Forum Posting
• Social Bookmarking
• Blog posting and
comment writing
• Module 4
• What is Search Engine
Algorithms?
• How Algorithms Works?
• Search Engine Penalties
and Recoveries
• Google Panda Algorithm?
• What is Google Penguin
• What is Google EMD
Update
• How to save your site
from Google Panda
• Recover your site from
Panda, Penguin and EMD

10. • Module 5
• White hat, Black Hat
and Grey Hat SEO
• Keyword Stuffing
• Domain and Keyword
Cloaking
• Hidden pages, Text,
Links and Keywords
• Doorway Page and Link
Baiting
• Duplicate Content and
Cloaking
• Module 6
• Google Ranking Factors
• SEO Tools
• Optimizing for Major
Search Engines
• Maintaining SEO
• SEO Check List
• Interview Questions

11. SOCIAL MEDIA OPTIMIZATION
TRAINING
• Module 1
• Introduction to social
media Optmization
• Creating business pages
in social networks
• Building a Social network
marketing plan
• Content Creation
• Reaching targeted
audience
• Strategy and Planning
• Measuring report and
activity
• Module 2
• Facebook
• Twitter
• Linkedin
• Youtube
• Google+
• Instagram
• Pinterest

12. SOCIAL MEDIA MARKETING TRAINING
• Module 1
• Introduction to social
media marketing
• Creating business pages
in social networks
• Building a Social network
marketing plan
• Content Creation
• Reaching targeted
audience
• Strategy and Planning
• Measuring ROI and report
• Module 2
• Facebook
• Twitter
• Linkedin
• Youtube
• Google+
• Instagram
• Pinterest

13. SEARCH ENGINE MARKETING (SEM)
• Module 1
• Introduction to Adwords
• Benefits of Adwords
• Ads Appearance
• Quality of campaign
• Payment
• Campaign types
• Bid, Audiences & Ad groups
• Tools to measure results
and campaign optimization
• Module 2
• Keyword Research
• Keyword Matching and
selection
• Ad formats & Extensions
• Ads, site quality and quality
score
• Keyword, bidding, targeting
- Adwords tools
• Performance monitoring
and reporting
• Optimizing performance
• Reports, Evaluating and
auction insights

14. • Module 3
• About Display Ads
• Using ad formats and adwords
gallery
• Display ads on YouTube
• Ad formats and targeting on
Youtube
• Optimizing Content on Youtube
• Display ads on mobile devices
• Overview of ads on mobile
devices
• Ad formats and appearance
• Module 4
• About video advertising &
Benefits
• Creating video channel and using
video editor
• Campaign creation, management
and performance
• Ad formats and targeting
audience
• Remarketing
• Google Sponsored Promotions
(GSP)
• Measuring and Reporting
• Lead Generation
• Module 5
• Mobile advertising overview
• Ad formats and campaign creation
• Bidding, keywords and targeting
• Extensions and Mobile Display
• Tracking and analytics
• Measurement and optimization

15. GOOGLE ADWORDS CERTIFICATION
• Module 1
• Introduction to Adwords
• Benefits of Adwords
• Ads Appearance
• Quality of campaign
• Payment
• Campaign types
• Bid, Audiences & Ad groups
• Tools to measure results
and campaign optimization
• Module 2
• Keyword Research
• Keyword Matching and
selection
• Ad formats & Extensions
• Ads, site quality and quality
score
• Keyword, bidding, targeting
- Adwords tools
• Performance monitoring
and reporting
• Optimizing performance
• Reports, Evaluating and
auction insights

16. • Module 3
• About Display Ads
• Using ad formats and
adwords gallery
• Display ads on YouTube
• Ad formats and targeting
on Youtube
• Optimizing Content on
Youtube
• Display ads on mobile
devices
• Overview of ads on
mobile devices
• Ad formats and
appearance
• Module 4
• About video advertising
• Benefits of Video
Advertising
• Planning and
Implementation
• Creating video channel
and using video editor
• Campaign creation,
management and
performance
• Ad formats, targeting and
remarketing
• Generating Reports
• Reporting and ROI

17. • Module 5
• About video advertising
• Benefits of Video
Advertising
• Planning and
Implementation
• Creating video channel
and using video editor
• Campaign creation,
management and
performance
• Ad formats, targeting and
remarketing
• Generating Reports
• Reporting and ROI
• Module 6
• Work on Live Projects
• Adwords Editor
• Case Study
• Institute Test
• Quiz
• Google Adwords
Certification Test

18. Google Adwords Express
Setup
Google Mapping Ads
How to business leads
How to get google map Leads
Bing Ads
Setup
Payment Adding
Create Ads
Marketing

19. Online Reputation Management
Importance of ORM in Digital Marketing
ORM tools and Techiniques

20. Email Marketing
How Email Marketing Works?
Types of mails
What to write
How to write
list creation
Creating e-mailers
Tracking emailers
Create Template
Reporting

21. Mobile App Promotions
Android Apps
Iphone Apps
Onapge Optimization
Marketing Strategies
Marketing Tips

22. WEB ANALYTICS GOOGLE
CERTIFICATION
• Course Overview
• Getting started
• Understanding and
Using analytics data
• Analytics reports
• Navigating reports
• Module 1 • Module 2
• Data collection
overview
• Website data
collection
• Mobile app data
collection
• Importing data into
Google Analytics
• Building reports with
dimensions & metrics

23. Affiliate Marketing
What is Affiliate Marketing
Components of Affiliate Marketing
Affiliate marketing types
Affiliate marketing tools
Earning Techniques

24. Tools
Alexa
VIDIQ
AddThis
Pintrest
MOZ
Keywords Everywhere
SMO
Hootsuite
Image Design Tools
Canva

25. Digital Marketing Work Process
implementing all the digital marketing practises on a
project connecting one module to the other module
rotating the customer conversion tracking set up
Demo Link -
https://www.youtube.com/watch?v=0xDWDKyqkn0

26. Intenship Batches
Package – I
Course With Real – Time Project
Package – II
Course With Real - Time Project and Intenship
Package – III
Course With Project with internship with experiance

28. Contact Us:
Rakesh, G-3, Plot.No 117, Sai silicon Heights
Road Number 6, Behind CGR international
school, Ayyappa Society, Madhapur,
Hyderabad, Telangana 500081, India
Website:– http://www.rakeshtechsolutions.com/
Email: info@ rakeshtechsolutions.com
Mobile: +91 8801455157