Ecommerce Digital Workshop training by Cherubim Mawuli Amenyedor

1. E-commerce
Conversion 101
Presentation by:
@mawulicherubim

2. What is e-commerce?
A Commercial transaction over the
internet.

3. What makes it work?
• Traditional & Digital Marketing Skills.
• Web Design & Development Skills.
• Logistics & Inventory Management Skills.

4. Cont.
• Analysis & Transaction Management Skills.
• Transport & Customer Care Skills.

5. mCommerce?
• The Rule of Thumb is the rule of thumb.
• Navigability for the big fat thumb

7. Useful tips
• Reduce number of steps to complete transactions.
• Some clicks should initiate actions
• Keep forms short as possible, few fields possible, use
check boxes, scroll menu etc.
• Full service integrated payment solutions.

8. Use Analytics

9. Customer Journey Map
ReferEnjoyActDecideResearchConsider

10. Effective ecommerce in the
digital space
• Design effective campaigns.
• Plan content in advance.
• Build a community.
• Track through Analytical Tools. (Google Analytics)
• ORM & Customer Service rules.
• Keep watching out for trends. (Black Friday, Mobile Week)

11. Any questions?