1. Strategy, Profitability and
Opportunities for Developers:
Developing the Next Wave of Productivity
Roberto De La Mora
Senior Director
Collaboration and Communications
Group
Follow us: @ciscodev Slide 1
2. Agenda
• Collaboration for a Mobile World
• Application Evolution
• Enterprise Application Environment
• Cisco Collaboration Applications Development
Portfolio
• Summary and Resources
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3. Explosive Growth in Mobility Market
IDC: IDC: Gartner:
Mobile Global Mobile Collaboration
Worker Application Apps for
Population to Revenues to meetings and
Reach 1.3 Reach $35B in Social networking
Billion by 2014 apps among Top
2015 10 Commercial
Business
applications for
Mobility Creates Need for Effective Collaboration
tablet devices
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4. Collaboration Drives Next Wave of Productivity
Connected and Blended Experiences
• Everyday Experiences
Collaboration experiences are for everyday people in
their everyday lives
Devices and Environments
Devices advance at a phenomenal rate and make
collaboration more mobile, immersive, and pervasive.
Client-Cloud
The boundary blurs between the device and the cloud.
Client-Cloud apps connect the cloud to your device.
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5. The Evolution of Applications Supporting
Mobility - Transforming How We Think About Development
Traditional Web Client-Cloud Pervasive
Apps Apps Apps Apps
Context
Cloud
Web
Cloud Cloud
Server
Browser Sensors
Thick Client
Device Client
People
6. Mobile Apps Marketplace Landscape
Consumer
Apple Android
iTunes Market
Enterprise
Enterprise IT Concerns: Users need: Developers need:
• Quality of mobile business • New devices to consume and • Access to corporate buyers
apps create new content (bulk purchases, higher
• Business user experience • A better, easier experience to ARPU, long standing
• Mobile app security find, install and use new relationships)
• Managing mobile apps applications • Enterprise Grade development
costs • A compelling, no-learning- tools and support
curve user experience • A better ecosystem for app
promotion, distribution and
validation
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7. Developing Collaborative Workspace Applications
An Expanding Developer Portfolio
Cius Jabber WebE Quad
x
Developer Community
References and Sample Applications
SDKs SDKs SDKs SDKs
API API API API
Categories Categories Categories Categories
Common Standards, Protocols, Services, and API Base
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8. Enabling a Holistic Collaboration Experience
All-in-one UC Application Solution
• Presence & IM • Visual Voicemail
• Soft phone & Click-to-call • Mobility
• Video & Desktop Sharing • Access in Microsoft apps
• Multiparty Conferencing • On-premises and SaaS
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9. Extending Collaboration Experience Across
PC, Tablet and Phone
Addressing Needs of Enterprise Wide User Types
PC Tablet Phone
iPhone Android
Win OS Mac OS iPad Cisco Cius
Blackberry Nokia
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10. Cisco Jabber: Collaboration -
Enable Web Applications
Jabber
Directory
integration
Developer
Community
Sample
Applications
SDKs CUMI/R WebEx/H
WebPhone/Ajax CAXL/Ajax
est ttp
API Categories
Aud Call IM/C Presen Locati Voicem Collaborat
io Cntl hat ce on ail ion
Extending Collaboration to Reach More People, Places,
Devices
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11. Cisco Quad: Integrating Social Experiences
Developer
Find and Update a
Post Quad Interfaces
/users GET
Quad API Framework
/users/@me/communities
Quad Application Framework
GET
/communities/{id}/posts Policy Enforcement
/communiti GET /posts/{id}
es
PUT /posts/{id} Quad Data
<body> Store
<title>Better Title</title>
</body>
/posts
12. Cisco AppHQ: The first enterprise-
grade, secure application center
Android Cisco AppHQ Cisco AppHQ Manager
Market
Strata Motors
PRIVATE APP STORE
Only apps scanned Your custom selected
All available Android
and validated by apps; IT tools for apps
apps
Cisco management & reporting
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13. Examples of Business Impact Apps
https://communities.cisco.com/videos/8160 https://communities.cisco.com/videos/8178
WorkPlace for Mobile access to KPI Real-time workforce optimization for
Integrates Cisco Presence &Collab physicians to enhance patient care
for seamless collaboration between Integrates Cisco Collab (video) for
executives & KPI owners updates on open requests
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14. Cisco AppHQ Delivers A Powerful
Developer Ecosystem
• Global, open, expansive developers platform
– Low distribution costs & barrier to entry
• Ability to extend business apps with mobile
collaboration
• Access to Enterprise IT Buyers
– Incremental Revenue opportunity
• Developer resources
– Remote Application Validation Environment (RAVE) Lab
– Community Forums
– Blogs
– Developer microsite
– Documentation
– Support
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15. Cisco AppHQ: Comprehensive Application
Validation Process
STEP 1: App Functional
Application Market
Creation/Submit File Scan Testing on
Monitoring
Cius
- Developer Builds App • Signature • Install/Uninst • Monitoring of
- Developer Tests: RAVE Verification all all
lab or DeviceAnywhere • Known • Application applications
threats/ Run Time in Cisco
- Submits App to Cisco malware (Security store
• Known agent) • Investigation
exploits/bypa • Buttons/link into critical
ss to the validation and high
Android • Appstore concern
Security Description issues
Framework Validation
• Private API (app is as
Calls described)
• Executable • Display is
Binaries Correct
• Root Level • Resource
Privileges Utilization:
• System Level No Excessive
STEP 3: App Testing STEP 2: Cisco Validation Privilege Impact to
Results Testing • Uses Device (CPU,
Profanity Memory,
- Approved: Detached - Performs Security Scan • Malicious
Battery)
Signature Created host or URLs • App Releases
- Functionality Validation Device
(Phishing/Dat
- Denied: Returned to - Device Performance a Mining) Features
Upon
Developer With Feedback Testing • Inter/Intranet
Request
Connections
(Camera,
• Permissions Recorder etc)
meet app by Cisco
type/category priority app.
Results Within 48 Hours
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16. Cisco Developer On-Boarding Workflow
5.
4.
3. Register
Publish
1. 2. Agreement Application
Register
Register Business Entity 1. Update
User marketing
Info in
AppHQ
2. Publish if
App
validated
successfully
Legal Contact +
CODE 3. If applicable,
Reg. make Apps
available for
Mandatory Validation sale and
Base Company process
Information Submission
payments for
such
Dev Agreement transactions
Follow us: @ciscodev Slide 16
17. Cisco Collaboration Offers You
Opportunities for Differentiation
Business Developer Partnerships with
Focused support and leading global
Applications marketing Service
Providers
Cisco Market Leadership in Unified Communications
• #1 in Enterprise Voice • 95% of Fortune 500® are using Cisco
Collaboration
• #1 in Web Conferencing
• 100K+ Enterprise Customers WW
• #1 in Unified Messaging
• 200+ customers with over 10,000 IP Phones
• #1 in Audio Conferencing
• 30M+ Cisco IP Phones
• #1 in Telepresence
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18. Summary & Resources
•Collaboration enabled mobile applications are a lucrative business model
•Cisco is committed to offering you the right tools, resources and marketing
support for success
www.collabdeveloper.com
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19. Join the Conversation!
• Follow us at #ciscodev
• Like us at facebook.com/ciscocollab
• Join us at www.collabdeveloper.com
Follow us: @ciscodev Slide 19
20. Developer Profits and Enterprise Apps featuring Cisco Systems
Thank you!
This is the 1 thing you should
remember.
This is your call to action.
developerprogram.com
Mobile World Congress 2012 App Planet
February 27, 2012 Follow us: @ciscodev
Editor's Notes
Note: Maps and POIs are downloaded to iPhone internal memory.
Note: Maps and POIs are downloaded to iPhone internal memory.
Note: Maps and POIs are downloaded to iPhone internal memory.
Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
