Makabayan Online

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Lessons from the 2010 electoral campaign.

Lessons from the 2010 electoral campaign.

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  • 1. MAKABAYANonlineLessons from the 2010 electoral campaign ren guray|makabayan secretariat
  • 2. MachineryCoalition Members
  • 3. Election 2010 markedour serious effort toutilize the internet forcampaigning. Notes for and by the harassed
  • 4. Makabayan Lessons • Online campaign is effective • Funnel content back to your website • Why Obama doesn’t work • Finding a niche; your message • Have a dedicated team, duo or person • Be consistent with the message • Think POPCORN
  • 5. Popcorn?! Yes, new media is like poppin’ corn!
  • 6. Online media 1. Quick cooking 2. It pops everywhere 3. Full of air 4. Appetizing 5. Easy and convenient 6. Has a lot of flavors to choose from 7. Everyone knows how to make it,but only a few will make a business out of it
  • 7. Tips for people’s organizations• You are not UG. Make yourself easy to contact.• Show your faces. Personalize.• Tell us what you do. Exactly.• Connect then INTERACT
  • 8. more Tips for people’s organizations • Give freebies. Bawal magdamot. • Patrons will come from overseas. Appeal to them. • Know your online audience. Talk to them.
  • 9. T-shirts, pins,tarpaulin, posters, flyers, campaigns
  • 10. Do NOT get lost!
  • 11. Focus on a few tools instead
  • 12. Choose yourbattles . Do not engage trolls. Breed attack dogs. Have a counterprop plan.
  • 13. Don’t take yourself too seriously...Bawal ang masyadong “agit”. Internet is a place to recruit not alienate. It is not the actual venue for concrete actions.
  • 14. MARAMINGSALAMAT