3. Election 2010 marked
our serious effort to
utilize the internet for
campaigning.
Notes for
and by the
harassed
4. Makabayan Lessons
• Online campaign is effective
• Funnel content back to your website
• Why Obama doesn’t work
• Finding a niche; your message
• Have a dedicated team, duo or person
• Be consistent with the message
• Think POPCORN
6. Online media
1. Quick cooking
2. It pops everywhere
3. Full of air
4. Appetizing
5. Easy and convenient
6. Has a lot of flavors to choose
from
7. Everyone knows how to make
it,but only a few will make a
business out of it
7. Tips for people’s organizations
• You are not UG. Make yourself
easy to contact.
• Show your faces. Personalize.
• Tell us what you do. Exactly.
• Connect then INTERACT
8. more
Tips for people’s organizations
• Give freebies. Bawal magdamot.
• Patrons will come from overseas.
Appeal to them.
• Know your online audience. Talk
to them.
12. Choose your
battles
.
Do not engage trolls.
Breed attack dogs.
Have a counterprop plan.
13. Don’t take yourself
too seriously...
Bawal ang masyadong “agit”.
Internet is a place to recruit
not alienate.
It is not the actual venue for
concrete actions.
