Makabayan Online

MAKABAYANonlineLessons from the 2010 electoral campaign ren guray|makabayan secretariat

MachineryCoalition Members

Election 2010 markedour serious effort toutilize the internet forcampaigning. Notes for and by the harassed

Makabayan Lessons • Online campaign is effective • Funnel content back to your website • Why Obama doesn’t work • Finding a niche; your message • Have a dedicated team, duo or person • Be consistent with the message • Think POPCORN

Popcorn?! Yes, new media is like poppin’ corn!

Online media 1. Quick cooking 2. It pops everywhere 3. Full of air 4. Appetizing 5. Easy and convenient 6. Has a lot of flavors to choose from 7. Everyone knows how to make it,but only a few will make a business out of it

Tips for people’s organizations• You are not UG. Make yourself easy to contact.• Show your faces. Personalize.• Tell us what you do. Exactly.• Connect then INTERACT

more Tips for people’s organizations • Give freebies. Bawal magdamot. • Patrons will come from overseas. Appeal to them. • Know your online audience. Talk to them.

T-shirts, pins,tarpaulin, posters, flyers, campaigns

Do NOT get lost!

Focus on a few tools instead

Choose yourbattles . Do not engage trolls. Breed attack dogs. Have a counterprop plan.

Don’t take yourself too seriously...Bawal ang masyadong “agit”. Internet is a place to recruit not alienate. It is not the actual venue for concrete actions.

MARAMINGSALAMAT

Makabayan Online

by Ren Guray

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