Beyond the EU: DORA and NIS 2 Directive's Global Impact
Pop media presentation
1. By Stephanie Willmott
Pop Music Characteristics
https://www.youtube.com/watch?v=qMxX-QOV9tI
Typical Pop Music Video:
Jessie J “Price Tag”
2. Popular music began in the US in the 1930s with a lively new music called
swing. Bing Crosby and Frank Sinatra sang with big swing bands and later
became solo stars.
WHAT STYLES OF POPULAR MUSIC ARE THERE?
The main form of popular music is pop itself. Pop bands usually have singers,
guitarists, keyboard players, and percussionists.
WHEN DID POPULAR MUSIC
BEGIN?
3. Melody, harmony, rhythm and song structure reflect pop music's cultural
roots, shed light on the creative music process, and reveal music's relationship
to technology and commerce.
Although technology has changed the ways in which we obtain our pop music,
this genre of music remains as vibrant today as when it started in the 1950’s
(with the likes of Elvis Presley and Cliff Richards). Pop is still well liked with
youth culture in todays society.
Factors of Pop Music
4. Pop is recognisable and is typified by its use of the hook. The hook technique
is a short, vocal catch-phrase or instrumental motif within the song. The aim
is to capture the public's ear, rather than to educate or alienate. Vocal hooks
are often simple, easy to remember and repetitive, usually running through the
song as a form of chorus.
Pop Music
5. -Costumes
Pop artists commonly wear bright, flamboyant casual clothing connoting
youth and vitality. Music videos typically are vibrant and use multi-functional
digital platforms and technology including CGI, Dolby stereo sound systems
to enhance digital quality of the music. Music videos have a wide appeal to a
mass target audience mainly of teenagers and young adults roughly around
13-30 years old.
What do Pop artists usually wear?
6. Pop music videos are usually set in urban city locations e.g. with the backdrop
of skyscrapers. Alternatively they are set in bars and clubs where the
environment is youthful and lively.
What setting or location do Pop artists set
their music videos in?
11. Easily recognisable.
People are entertained and can connect and relate to pop music.
The narrative and plot helps to associate with the genre and the artists singing
pop music.
Pop music creates an upbeat atmosphere.
Pop music has a vast target audience which means the genre of music is well
received.
Pop music makes me feel content and it would be most enjoyable to create a
music video in the genre of pop which I feel best suited to.
Reasons why I should choose Pop music as
my potential genre for my music campaign?