Engaging with the community using social media

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Engaging with the community using social media. Presented as a Vital Issues Seminar for the Parliament of Australia's Parliamentary Library on Wednesday 23rd June, 2010. A sound recording of this presentation is available here http://www.aph.gov.au/library/pubs/vis/index.htm

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Engaging with the community using social media

  1. 1. Engaging the Community with Social Media James Dellow @ Headshift Unless otherwise indicated, all content is ©2010 Headshift Australasia Pty Ltd.
  2. 2. Useless Social Media Stats 52,265 people follow Hamish and Andy on Twitter (@HamishandAndy). “People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is upload to YouTube.” (Source: YouTube) 106,809 People Like MasterChefAustralia on Facebook.
  3. 3. Source: Modern Mechanix, August 1935
  4. 4. Image credit: Postcard back http://www.flickr.com/photos/76283671@N00/157839007/ CC-BY
  5. 5. Photo credit: Fear Uncertainty Doubt http://www.flickr.com/photos/45581782@N00/1805369995/ CC-BY
  6. 6. Forget Stereotypes Photo credit: Vader taking the Oath of Empire http://www.flickr.com/photos/37706566@N00/2432714453/ CC-BY
  7. 7. ‣ 40% of UK voters influenced to some degree by online campaign ‣ 11% cent recalling reading political information on social media and social networking sites ‣ The 18-24 and then the 25-34 age groups engaging most with political content on social media and social networks Source: http://www.netimperative.com/news/ 2010/may/digital-election- campaign-2018swayed-40-of http://www.mumsnet.com/
  8. 8. Engaging the Crowd Photo credit: Crowd http://www.flickr.com/photos/18378655@N00/613445810/ CC-BY
  9. 9. http://www.quora.com/
  10. 10. http://onesocialweb.org/
  11. 11. Location, Location Photo and image credit: foursquare
  12. 12. http://streetcorner.com.au/
  13. 13. http://www.livelocal.org.au/
  14. 14. Empty train stations Photo credit: Into the abyss http://www.flickr.com/photos/87393200@N00/408431376/ CC-BY
  15. 15. http://microblog.ourcoffs.org.au/
  16. 16. http://www.ravelry.com/
  17. 17. Community Management Photo credit: Torres and Co. http://www.flickr.com/photos/40752609@N00/202732002/ CC-BY-SA
  18. 18. Online
Engagement
Framework This
document
is
licensed
under
a
Crea2ve
Commons
A5ribu2on
2.5
Australia
License.
  19. 19. BIG & small Social Media Photo credit: Little and large http://www.flickr.com/photos/33950445@N04/3449795749/ CC-BY
  20. 20. Web
2.0
Technology
Types This
document
is
licensed
under
a
Crea2ve
Commons
A5ribu2on
2.5
Australia
License.
  21. 21. Social Inside & Out? Photo credit: DSCN0180 http://www.flickr.com/photos/60081897@N00/3396133910/ CC-BY
  22. 22. Social Innovation Photo credit: Miguel Herrera. Copyright 2010.
  23. 23. http://beta.twobobsworth.org.au/
  24. 24. http://www.patientopinion.org.uk/
  25. 25. Engagement with Social Media
  26. 26. W www.headshift.com T twitter.com/chieftech B chieftech.com.au E james.dellow@headshift.com Photo credit: Lego people http://www.flickr.com/photos/joeshlabotnik/305410323/ CC-BY

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