These slides were intended for a short workshop at ShareThePoint Melbourne 2013 covering what is User Centred Design (UCD), why you should apply it to SharePoint, and a hands-on demonstration of how to understand user and business priorities with Personas and Page Description Diagrams (PDDs). Some elements of this presentation are licensed under Creative Commons, as indicated.
Waves of UCDThe First Wave: External Support(1980s).The Second Wave: Usable and UsefulThe Third Wave: User Experience(current)The Fourth Wave: The Intersection ofUX and Innovation (emergingpractice)Source: http://uxmag.com/articles/the-four-waves-of-user-centered-designImage credit: Richard Freeman CC BY
At home(out of hours)Travelling to andfrom place of workAttending aconference oreventAt the airportAt a hotelWith a client,customer orbusiness partnerSite visitWaiting in line forcoffee or lunchFull attentionPartial attentionWorking at adeskMoving from oneactivity to anotherAttending aformal meetingAttending aninformal meetingWorking in aprivate areaHOME AT WORKWorking fromhomeAWAY FROM THE OFFICECo-locatedco-workers----------------------------Co-workers or businesspartners workingelsewhereJames Dellow, Headshift Asia PaciﬁcMay 2012Time, Place and Context: A Hypothetical Knowledge Worker
Ripple Effect Group collaborateswith clients using design thinkingtechniques to articulate theirvision, goals and story. Activitiesinclude personas creation,mapping current & future states,execution roadmap & gap analysis,and prioritising elements & efforts.1 DISCOVERWe then design the strategyand tactics toachieve the desired futurestate. This includes functionalspecs for strategies & tools, aworking prototype, testing &reﬁning, and a clear launchplan.2 DESIGNTogether we execute theprogram by implementing andmeasuring the designedsolutions.3 DOHow our user centred approach drives results
DEMOGRAPHIC PROFILEAGE: 52EMPLOYED: 10 years, became CFO2 years agoEDUCATION:- MBA- Bachelor of Commerce (Honours)(BCom(Hons)) and CPALIVES:Lives within driving distance of herofﬁce and the airportROLECFOEXAMPLE PERSONA NAMEJanet Cooper“I’m the driving force of this company. Maintaining the right strategy andworking with all key stakeholders is no easy task. I need to present in acalm and in control manner at all times. I always have to be on point.”Janet prides herself on her leadership skills within the organisation and she hasworked her way up to become CFO of a multinational corporation. In her old roleshe found it easy to maintain a connection with staff, but ﬁnds it increasinglydifﬁcult due to her commitments as CFO.Her day is usually very structured and she always likes to be prepared. If she is athome, then Janet catches up on ﬁnancial news and overseas company activitythrough her own iPad whilst she does her early morning workout. After arriving atthe ofﬁce, she reviews her schedule via mobile, ensuring she is prepared for allmeetings.Once a month Janet prepares for board meetings which take a considerableamount of effort. Her departmental leadership team are her right hand in bothpreparing for these meetings and daily operation.- Janet wants to stay in touch with every facet of the organisation and she hates notknowing about an issue within the company.- She wants to ensure the company stays up to date with the industry.- She is always looking for new ways to exceed the board’s expectations.Her key tasks include:- Responding to email.- Reviewing projects, ﬁnancial data and presentations.- Attending internal and external meetings.Persona Examples