SXSW - Open Leadership
 

SXSW - Open Leadership

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Presentation by Charlene Li at SXSW Interactive, Saturday, March 13, 2010. Discusses main ideas from Charlene's new book, "Open Leadership: How Social Technology Transforms How You Lead", to be ...

Presentation by Charlene Li at SXSW Interactive, Saturday, March 13, 2010. Discusses main ideas from Charlene's new book, "Open Leadership: How Social Technology Transforms How You Lead", to be published in May 2010. Preorder at www.open-leadership.com.

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  • Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals
  • While social media alone does not ensure reach, stories about this innovative project in traditional and digital media amplified project news, created awareness, spawned word of mouth and spurred participation. Ad Age reports that ‘in the two weeks starting Aug.3 2009, the site had 67,000 unique visitors who submitted 1,700 ideas, and more than 40,000 comments were posted on twitter’. As we write on October 18, 2009, the MIO site has garnered 6,683 ideas from 9,301 participants and 1,823 comments in seven categories – general, safety, design, propul- sion, ergonomics, materials and infotainment. [1] http://www.fiatmio.cc

SXSW - Open Leadership SXSW - Open Leadership Presentation Transcript

  • Open Leadership: The Upside Of Giving Up Control
    Charlene Li
    Altimeter Group
    March 13, 2010
    1
    For SXSW
    #open
  • A culture of sharing
  • It’s about relationships
  • These new relationships are changing business
    New ways to get things done
    Command & control
  • 6
    Why is social hard?
    Because realrelationships require that you give up control
  • The need for open leadership
    7
    When people get what they need from each other
    “How open do I need to be?
  • Open Leadership
    8
    Having the confidence and humility to give up the need to be in control,
    while inspiring commitment from people to accomplish goals
    How to give up control, and be in command
  • 10 elements of openness
    9
  • Determine how open you need to be to meet your goals
    10
  • Four goals define your open strategy, but always start with learn
    11
  • Learn with monitoring tools
    12
  • Dialog with your community
    13
  • 14
    Curating
    Engagement Pyramid: Focus on Watching and Sharing
    Producing
    Commenting
    Sharing
    Watching
  • DellOutlet drives sales with Twitter
    15
  • Help your members support each other
    16
  • Social + open = competitive advantage
    17
    +2,200 Best Buy employees answer questions sent to @twelpforce
  • Innovate with customer feedback
    18
  • Fiat gathers product and market intelligence
    19
    Contributors submit ideas, and can include pictures and embed videos. Fiat gets valuable ideas for features and design, and marketing and advertising.
  • What to do first
  • #1 Align opennesswith strategic goals
    21
    Examine your 2010 goals
    Pick one where open and social can have an impact
  • 22
    #2 Understanding the upside
    What’s the value?
    Photo by Chris Heuer
    Of karaoke?
    Of +5 million fans?
  • + Value of purchases
    - Cost of acquisition
    = Customer lifetime value
    + Value of new customers from referrals
    + Value of insights
    + Value of support
    The new lifetime value calculation, based on your goals
    • Percent that refer
    • Size of their networks
    • Percent of referred people who purchase
    • Value of purchases
    • Percent that provide support
    • Frequency and value of the support
    + Value of ideas
  • Find more fans with large networks
    Encourage fans to make more referrals
    Make decisions with metrics
    24
  • #3 Support open leadership
    25
    Collaborative
    Independent
    Optimist
    Pessimist
  • Convincing the curmudgeon
    26
    Who can best work with a Worried Skeptic?
    Lovisa Williams
    US State Dept.
    @State for 4 years
    Wrote first social media policy
  • #4 Manage risk with Sandbox Covenants
    27
  • #5 Embrace failure
    28
  • Buyer blog hit the right note
    29
  • New relationships require open leadership.
    Find and support your open leaders: letting go will yield more results.
    Get good a failure – you’ll have many.
    Summary
    30
  • 31
    31
    Thank you
    Charlene Li
    charlene@altimetergroup.com
    blog.altimetergroup.com
    Twitter: charleneli
    For slides, send an email to slides@altimetergroup.com
    Join me for a book signing at 6:20pm
    http://bit.ly/buyopenleadership
  • 32
    About Us
    Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design.
    Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.