He’s a musician, Canadian from Halifax, and generally, a pretty reasonable and nice guy. After a year, he was fed up. So what does a rational musician do? Write a song about it. And make a video of it.
http://www.youtube.com/watch?v=5YGc4zOqozoMusician Dave Carroll from Halifax had his guitars damaged on a flight from Halifax to Chicago.United lost control of this situation.
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“We don’t have the time, money, or people.”“People will abuse it.”“Our boards/volunteers are short-term focused.”“IT/Legal won’t let us.”What’s stopping you?“I’m afraid of losing control.”
Stitching Marketing Congress: Thriving in Turbulent Times
Thriving In Turbulent Times With
The Help Of Your Friends<br />Charlene Li<br />Altimeter Group<br />5 December 2009<br />Twitter: #SMC2009<br />For a copy of slides, send an email to email@example.com<br />
Open LeadershipHaving the confidence and
humility to give up the need to be in control,while inspiring commitment from people to accomplish goals.<br />Photo: Kantor, http://www.flickr.com/photos/kantor<br />
#2 Understand the benefits of
openness<br />“We tend to overvalue the things we can measure, and undervalue the things we cannot.”<br />- John Hayes, CMO of American Express<br />26<br />
Fans have value only if
you do something with them. <br />Buy more Coke<br />Tell others how much they love Coke<br />4 million fans<br />27<br />
Use metrics to manage openness<br
/>Net Promoter Score<br />How likely are you to recommend this to someone you know?<br />Lifetime Value<br />Lifetime revenue<br />Cost of acquisition<br />Cost of retention<br />Customer referral value (CRV)<br />