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201606 - GreatDrams INTRO - LinkedIn

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201606 - GreatDrams INTRO - LinkedIn

  1. 1. © GreatDrams Limited 2016http://GreatDrams.com/consulting 1 Introducing… consulting
  2. 2. http://GreatDrams.com © GreatDrams Limited 2016 Award-winning brand, business and spirits blogger; a global influencer engaging the trade and gently educating consumers. Working with some of the best design agencies and creative teams in the industry. Freelancing for nearly six years and enjoy creating brands and content in a style that provides something entertaining, intriguing and interesting for everyone. In 2014, named one of the top 15 freelancers in the UK by IPSE, the Association of Independent Professionals and the Self Employed. Most importantly, a lover, appreciator and collector of premium spirits. My name is Greg, and I’m a brand strategy consultant specialising in premium spirits. Introduction Case studies available on request.
  3. 3. © GreatDrams Limited 2016http://GreatDrams.com/consulting GreatDrams Consulting is all about creating and building commercially successful brands through thoughtful, strategically-led brand and messaging solutions built from the end customer (on and off trade) up. 3 GreatDrams Consulting is built on three core beliefs: 1. Great storytelling through the power of both the visual and the narrative 2. Brands need nurturing in order to live and grow to their full potential 3. A brand must develop a clear, coherent and ownable strategy  Most importantly, I’m a lover and appreciator of premium spirits, am on a constant quest for knowledge, work with various trade clients including whiskey brands, gin brands and bars in both London and Edinburgh and am an explorer of tastes and nuances that means I can connect with both the trade and the consumer. I am on the IWSC judging panel as well as having been involved in cocktail / mixology judging over the years Introduction
  4. 4. http://greatdrams.com © GreatDrams Limited 2016 4 Highly commended in the UK Blog Awards Named one of the
 Top Five Whiskey Blogs in the World by the IWC Shortlisted for the prestigious IWSC Communicator of the Year award 2015 was a good year for GreatDrams…
  5. 5. http://greatdrams.com © GreatDrams Limited 2016 5 Highly Commended runner up in the Most Innovative Blog of the Year 2016 Nominated for the prestigious IWSC Communicator of the Year award (fingers crossed…) 2016 is going ok too…
  6. 6. http://greatdrams.com © GreatDrams Limited 2016 6 GreatDrams has created a vibrant community across the various sites and networks in which it lives http://www.facebook.com/GreatDramshttp://instagram.com/greatdramsgreg http://twitter.com/GreatDrams http://eepurl.com/QFncT Figures correct as at midday, June 13th 2016 … and just shy of 11,000 monthly unique readers. The latest stats… 7,173 fans 14,893 followers 4,518 followers 7,872 subscribers
  7. 7. © GreatDrams Limited 2016http://GreatDrams.com/consulting Insight studies What's happening in your market? Now and future Fresh eyes on existing research / data to unearth hidden gems & insight Consumer studies - building rich profiles for who your customer is today and who they should be tomorrow Competitor studies - what are they doing and where can you stand out Event attendance / audits Brand strategy Global repositioning / positioning alignment Naming Shopper marketing and customer journey definition Packaging strategy Communications strategy Portfolio / brand architecture Creative strategy Pricing strategy What I do within the industry with whiskey (& gin) brands and design agencies 7 Staff training For brands: engagement workshops, brand and category education For bars: Service development, specific brand / product training, whisky/gin category inductions and training Collaborations Instagram marketing Facebook / Twitter marketing Content creation Become your brand's advocate and ambassador Host whisky tastings using your products Run competitions through GreatDrams.com Sit on judging panels Writing commissions / reviews
  8. 8. http://GreatDrams.com Any work we do together will be executed with the utmost energy and enthusiasm as I take great pride in what I do and the value I add to brands in an industry that I love, and yours is no exception. How I work 8 My work is all about creating commercially successful brands through thoughtful, strategically-led brand and messaging solutions built from the end customer (on and off trade) up. I believe in great storytelling, expressing brands through the power of both the visual and the narrative. I believe it is important to keep in mind – with all client projects – that brands need nurturing in order to live and grow to their full potential. I believe that to be continually successful, brands must develop a clear strategy that feeds into innovative verbal messaging and visual design.
  9. 9. http://GreatDrams.com Now, let’s chat… Feel free to email or call with any follow up questions or comments: Greg Dillon +44 (0) 7554010630 greg@greatdrams.com

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