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Desperately Seeking Serendipity
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Serendipity happens in life and business

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The slides from a talk I gave at Switch Conference, April 2011, Oporto: http://www.switchconf.com/

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Serendipity happens in life and business

  1. 1. S... happens in life and businesses... and it should!<br />Ana Silva<br />aka @AnaDataGirl<br />
  2. 2. Once upon a time...<br />@leebryant<br />
  3. 3. #switchconf»<br />»<br />»<br />Ricardo<br />Kushtrim»<br />»<br />Christian<br />»<br />@ananeves<br />
  4. 4. Common elements?<br />
  5. 5. Twitter<br />network effects<br />events<br />people<br />
  6. 6. one concept<br />
  7. 7. serendipity<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11. Serendipity - Jason Torgerson<br />http://fineartamerica.com/featured/serendipity-jason-torgerson.html<br />
  12. 12. One of the most popular words in the English language <br />One of the hardest to translate<br />
  13. 13. ser.en.dip.i.ty(n)<br />≠ luck or fate<br />“elevate randomness into an art form”<br />“Look for something, find something else…”<br />Lawrence Block<br />
  14. 14. serendipity and the web?<br />
  15. 15. on the web, every link & every page of search results can lead to … serendipitous discoveries<br />
  16. 16. http://www.mindmapart.com/stumbleupon-traffic-mind-map-adam-sicinski/<br />
  17. 17. “Serendipity powers the social web. It’s why every website has a “share this” link...”<br />Derek Powazek<br />#HashtagsDriveSerendipity<br />#NetworkDrivesSerendipity<br />
  18. 18. serendipity and business?<br />
  19. 19. serendipity engines for customers<br />http://sixdegrees.hu/last.fm/images/lastfm_4096_graph_black_labels.png<br />
  20. 20. serendipity & innovation<br />“it has always been present in discovery”<br />
  21. 21. serendipity & innovation<br />Post-it notes: a serendipitous invention?<br />
  22. 22. serendipity & innovation<br />Connecting people to people & to ideas<br />
  23. 23. serendipity means social<br />create opportunities for serendipitous conversations<br />stimulating connections person to person<br />
  24. 24. serendipity means social<br />designing for serendipity<br />
  25. 25. serendipity means social<br />designing for serendipity<br />
  26. 26. serendipity means social<br />software<br />discovering internal talent/ expertise/ ideas<br />stimulating network effects<br />bridging weak ties<br />enhancing serendipity<br />
  27. 27. “Connections among people are made based on active collaboration but also by searching for people and ideas and byserendipity”<br />Doug Solomon - CTO IDEO<br />http://www.managementexchange.com/story/tube-ideo-builds-collaboration-system-inspires-through-passion<br />
  28. 28. serendipity and you?<br />
  29. 29. serendipity: it happens!<br />
  30. 30. serendipity: make it happen<br />
  31. 31. “If I had to describe SXSW, or ‘spring break for geeks’ in only one word, it would be ‘serendipitous’.” <br />Wendy Tan-White<br />Image credit Luca Sartoni<br />“The highlight of SXSW was the great people you met in those seemingly “accidental moments”.” <br />Sean Wood<br />
  32. 32. serendipity: make it happen<br />gathertherightpeople»diversity<br />don't dwell on making history »enjoy<br />keep the agenda loose & social »conversations<br />establishconsistency»frequency<br />keepitridiculous»fun!<br />ScottMcDowell<br />
  33. 33. Embrace change, embrace serendipity <br />@AnaDataGirl<br />www.artlifework.com<br />
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The slides from a talk I gave at Switch Conference, April 2011, Oporto: http://www.switchconf.com/

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