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Collaboration breeds innovation


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Presentation on why we need to start collaborating but why we are so bad at it. It offers a model for the process required to ensure great collaboration and how it only happens in an enlightened and natural state.

Published in: Business, Education, Technology
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Collaboration breeds innovation

  1. 1. Collaboration Breeds Innovation
  2. 2. Why Collaboration? <ul><li>Technology moves so fast, collective intelligence can only just about keep up </li></ul><ul><li>Past could think individually, the web makes thinking far more social & powerful </li></ul><ul><li>Moving from mass mediocrity to mass innovation </li></ul><ul><li>Innovation gap to imitation has almost collapsed </li></ul>
  3. 3. Why Collaborate…cont… <ul><li>No longer just consumers of content we are making it </li></ul><ul><li>Stock of human knowledge now doubles every 5 years </li></ul><ul><li>Users not distributors are in control </li></ul><ul><li>Declining cost of collaboration </li></ul><ul><li>And….competitive advantage has evolved </li></ul>
  4. 4. Wikinomics says openness, sharing, peering & acting globally define how 21 st Century companies need to work Tapscott also says “the losers launch websites. The winners launch vibrant communities.”
  5. 5. How it sits at the moment! OPEN CLOSED PUBLIC Wikipedia Linux BBC Councils Universities British Library PRIVATE Twitter OurThinkLAB Threadless Microsoft Banks McDonalds Facebook
  6. 6. Path to Collaboration (Holman 2011) Connect Converse Share Collaborate Innovate Niche networks Large networks Closed networks Engage Contribute Observe Openness Peer to peer Articulate Discussion Criticisms Shared knowledge Information Content Trust Community Reputation Insights Collective intelligence Shared values Respect Common purpose Affinity Collective action Open source Recognition Co Create Commercial added value Prototypes Tested
  8. 8. CONNECT <ul><li>Variety of sources </li></ul><ul><li>Express not promote oneself </li></ul><ul><li>No Control </li></ul><ul><li>Real person </li></ul><ul><li>Openness </li></ul><ul><li>Transparency </li></ul><ul><li>NAÏVE MOVING TOWARDS TRANSACTIONAL </li></ul>
  9. 9. CONVERSE <ul><li>(Shaw 2008) </li></ul><ul><li>TRANSACTIONAL </li></ul>Enlightened Natural Naive Transaction
  10. 10. SHARE <ul><li>Building trust </li></ul><ul><li>Building reputation </li></ul><ul><li>Building relationship </li></ul><ul><li>Building collective intelligence </li></ul><ul><li>Building ideas </li></ul><ul><li>MOVING TOWARDS ENLIGHTENED </li></ul>
  11. 11. COLLABORATE <ul><li>Voluntary selection </li></ul><ul><li>Peer production communities </li></ul><ul><li>Openness & trust </li></ul><ul><li>Shared values & common purpose </li></ul><ul><li>Can become self organising </li></ul><ul><li>ENLIGHTENED, AFTER TIME BECOMES NATURAL </li></ul>
  12. 12. INNOVATE <ul><li>Testing & prototyping </li></ul><ul><li>True new innovation not imitation </li></ul><ul><li>Will challenge traditional talent management programs </li></ul><ul><li>People value not people control </li></ul><ul><li>Will be traumatic </li></ul><ul><li>IF SUCCESSFUL, NATURAL STATE OCCURS </li></ul>
  13. 13. Things to Ponder <ul><li>How we swap & share music today will become the norm in industry </li></ul><ul><li>Organisations will need to facilitate the connectiveness of individuals </li></ul><ul><li>Community & collaboration replacing hierarchy & control </li></ul><ul><li>You can’t make people collaborate </li></ul><ul><li>Innovation only happens in collaboration if there is some order & sophistication </li></ul>
  14. 14. Gone from organising and re organising production systems, industrial relations, factories & procedures to understanding, enabling & facilitating ideas that are shared and developed using collaborative methods that we still don’t understand the power of….
  15. 15. Okay…… QUESTIONS??