The document discusses creating a coherent social media strategy. It begins by outlining the strategy process stages of setting context, determining objectives, assessing readiness, aligning social goals with strategic goals, and examining strategic options. It then discusses learning from customers through social listening and analytics to understand their behaviors, interests, and social networks. It outlines engaging in dialog across social communities and supporting customers through social media. It also discusses innovating with customers by gathering ideas from social media and involving them in product development. The document ends by identifying potential disruptions in areas like gamification, big data, and curation.
The document criticizes the traditional model of separating a business's products, brand, and advertising from its social media and internet presence. It argues that businesses should focus on having interesting and social products, brands, and advertising both online and offline, rather than treating social media as a separate strategy. The key is for all aspects of the business to cultivate interesting stories and multi-faceted personalities that engage people directly, rather than just engaging people with advertising about the brand. The top four ingredients for success are to have an interesting and social business, product, brand, and advertising.
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
This document discusses the six pillars of developing an effective social media strategy: goals, voice, guidelines & policies, content, listening, and measurement. It provides examples and recommendations for each pillar. The goals of a social media program should support existing institutional goals like branding, customer service, and recruiting. Voice guidelines define the tone, intention, formality and identity used. Policies ensure consistent service and adherence to communication standards. Content involves curating and creating engaging posts. Listening on platforms like Twitter is important for opportunities. Measurement gauges progress towards goals and identifies areas for improvement.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
This document provides an overview of social media marketing basics. It discusses why businesses should use social media, the top social networks like Facebook, Twitter, LinkedIn and Pinterest, what types of content to post, and tips for getting started. The document recommends businesses start with creating a Facebook page, telling customers about their presence, posting a mix of entertaining, useful and business content on a regular schedule, and using tools to automate and monitor their social media efforts.
The document criticizes the traditional model of separating a business's products, brand, and advertising from its social media and internet presence. It argues that businesses should focus on having interesting and social products, brands, and advertising both online and offline, rather than treating social media as a separate strategy. The key is for all aspects of the business to cultivate interesting stories and multi-faceted personalities that engage people directly, rather than just engaging people with advertising about the brand. The top four ingredients for success are to have an interesting and social business, product, brand, and advertising.
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
This document discusses the six pillars of developing an effective social media strategy: goals, voice, guidelines & policies, content, listening, and measurement. It provides examples and recommendations for each pillar. The goals of a social media program should support existing institutional goals like branding, customer service, and recruiting. Voice guidelines define the tone, intention, formality and identity used. Policies ensure consistent service and adherence to communication standards. Content involves curating and creating engaging posts. Listening on platforms like Twitter is important for opportunities. Measurement gauges progress towards goals and identifies areas for improvement.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
This document provides an overview of social media marketing basics. It discusses why businesses should use social media, the top social networks like Facebook, Twitter, LinkedIn and Pinterest, what types of content to post, and tips for getting started. The document recommends businesses start with creating a Facebook page, telling customers about their presence, posting a mix of entertaining, useful and business content on a regular schedule, and using tools to automate and monitor their social media efforts.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
Finding Your Brand's Voice | Distilled | Distilled
This document provides a guide to developing a consistent tone of voice for business communications. It recommends identifying a company's core values, choosing appropriate vocabulary, and considering humor. Key steps include getting input from employees, analyzing customer language, limiting jargon, and governing tone of voice across all copy. The goal is to express a brand's personality in a distinctive yet understandable way.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Social media is about engagement and interaction between people using online platforms. It encompasses various technologies and applications like Facebook, Twitter, and blogs. While social media started as a way for people to connect, it has now evolved into a powerful marketing tool for businesses to engage with customers, build their brand, and spread content virally. The key is to listen to your audience, engage with them authentically, and create shareable content that appeals to a wide network.
10 tips to promote your content without spamming peopleMark Schaefer
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
How Fast is Fast Enough: New research shows how fast companies have to respo...Jay Baer
Customers want an answer, and they want it now! New research from Jay Baer - included in his best-selling book about customer service - Hug Your Haters - shows precisely how fast companies need to respond to consumer questions and complaints on Twitter, Facebook, Instagram and beyond. This presentation and the corresponding research is a must for anyone in customer service, social media, digital marketing, customer success, and all business owners and managers that care about customer service, customer experience, customer retention, and customer satisfaction. For a LOT more on this topic, see HugYourHaters.com
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Social Media Strategies - Argentina by Charlene LiCharlene Li
This document discusses the power of social technologies and provides guidance on developing strategies around social media. It recommends assessing an organization's social readiness, developing objectives, understanding customers' social behaviors, and engaging in dialog. It also discusses using social media for customer support, innovation, learning from customers, and open leadership. The key takeaways are to focus on relationships, encourage sharing of information, and create a culture where social technologies are integrated into existing processes and ways of working.
This document provides guidance on creating a coherent social media strategy. It discusses assessing organizational readiness, determining objectives, aligning social strategies with goals, using appropriate metrics, and highlighting strengths and areas for development. The document emphasizes understanding customer profiles and behaviors through social media monitoring, analytics and social graphics. It also stresses engaging in dialog with customers through various channels, supporting and innovating with customers, and preparing the organization for social media strategies.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
Finding Your Brand's Voice | Distilled | Distilled
This document provides a guide to developing a consistent tone of voice for business communications. It recommends identifying a company's core values, choosing appropriate vocabulary, and considering humor. Key steps include getting input from employees, analyzing customer language, limiting jargon, and governing tone of voice across all copy. The goal is to express a brand's personality in a distinctive yet understandable way.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Social media is about engagement and interaction between people using online platforms. It encompasses various technologies and applications like Facebook, Twitter, and blogs. While social media started as a way for people to connect, it has now evolved into a powerful marketing tool for businesses to engage with customers, build their brand, and spread content virally. The key is to listen to your audience, engage with them authentically, and create shareable content that appeals to a wide network.
10 tips to promote your content without spamming peopleMark Schaefer
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
How Fast is Fast Enough: New research shows how fast companies have to respo...Jay Baer
Customers want an answer, and they want it now! New research from Jay Baer - included in his best-selling book about customer service - Hug Your Haters - shows precisely how fast companies need to respond to consumer questions and complaints on Twitter, Facebook, Instagram and beyond. This presentation and the corresponding research is a must for anyone in customer service, social media, digital marketing, customer success, and all business owners and managers that care about customer service, customer experience, customer retention, and customer satisfaction. For a LOT more on this topic, see HugYourHaters.com
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Social Media Strategies - Argentina by Charlene LiCharlene Li
This document discusses the power of social technologies and provides guidance on developing strategies around social media. It recommends assessing an organization's social readiness, developing objectives, understanding customers' social behaviors, and engaging in dialog. It also discusses using social media for customer support, innovation, learning from customers, and open leadership. The key takeaways are to focus on relationships, encourage sharing of information, and create a culture where social technologies are integrated into existing processes and ways of working.
This document provides guidance on creating a coherent social media strategy. It discusses assessing organizational readiness, determining objectives, aligning social strategies with goals, using appropriate metrics, and highlighting strengths and areas for development. The document emphasizes understanding customer profiles and behaviors through social media monitoring, analytics and social graphics. It also stresses engaging in dialog with customers through various channels, supporting and innovating with customers, and preparing the organization for social media strategies.
HSM Global-Madrid featuring Charlene LiCharlene Li
This document provides guidance on creating a coherent social media strategy. It discusses assessing organizational readiness, setting objectives, learning about customers through social media, engaging in dialog, using social platforms to provide support and drive innovation. Key recommendations include understanding customer social behaviors, integrating social data into workflows, encouraging two-way conversations, scaling social support, and developing open leadership to give up some control while inspiring commitment. The document advocates a holistic strategic approach to social media focused on building relationships.
This document discusses strategies for creating successful social media strategies. It recommends defining goals, creating an open culture of sharing information, developing open leadership, aligning social media with key strategic goals, establishing thought leadership through blogging, having discipline in social media responses, learning from failures, and focusing on building relationships. The overall message is that social media strategy requires openness, relationships, and alignment with business goals.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Socialgraphicsframeworkjan19final 100121000544-phpapp02Brian Im
This webinar discusses how to use socialgraphics to understand customers' social behaviors and develop an effective social strategy. Socialgraphics examines where customers are online, their social behaviors, who they trust, their influence, and how they use social media related to products. Understanding these can help identify influencers and the best ways to engage different customer groups. The webinar introduces the Engagement Pyramid model to categorize customers from watchers to curators. It provides an example of a company using socialgraphics research to identify influencer moms and activate word-of-mouth for a new snack product.
This webinar discusses how to use socialgraphics to understand customers' social behaviors and develop an effective social strategy. Socialgraphics examines where customers are online, their social behaviors, who they trust, their influence, and how they use social media related to products. Understanding these can help identify influencers and the best ways to engage different customer groups. The webinar introduces the Engagement Pyramid model to categorize customers from watchers to curators. It provides an example of a company using socialgraphics research to identify influencer moms and activate word-of-mouth for a new snack product.
Developing & Measuring Open Leadership StrategiesCharlene Li
Part 2 of four part series about the ideas in the book "Open Leadership" by Charlene Li. Presented on May 7, 2010. For more information about the book, visit open-leadership.com.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
This document discusses social media planning and strategy development for businesses. It provides an overview of key concepts around social media and outlines a balanced scorecard approach to setting objectives, key performance indicators and initiatives. The document emphasizes engaging customers through social listening and conversations. Case studies demonstrate how some companies have successfully leveraged social media for business benefits like increased sales, customer insight and brand awareness.
The document discusses how data-driven strategies can help companies mature their social media marketing efforts. It outlines a strategic roadmap for social marketing adoption that involves establishing goals, building social media presence and listening to audiences, gaining social opt-ins, engaging in integrated cross-channel conversations, and using customer data to personalize campaigns. The roadmap provides a pragmatic approach for companies to increase their social media ROI over time.
The Dangers of Disjointed Social: Social Media Masterclasstracx
Does your social media strategy feel disjointed? In the face of 2.8 billion active social media users, it’s easy to feel like your brand’s voice is barely audible above the din. If you’ve been wasting your time trying to be heard above the noise, we hate to break it to you, but you’re wasting your time. It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagements, conversions, reach, and ROI for your brand.
This document outlines strategies for creating an effective social media campaign. It discusses the importance of understanding your audience and their needs or "pain points." The document recommends engaging customers by becoming an endless resource, responding to comments to make people feel important, and having a human voice rather than just corporate speak. It also provides examples of social media campaign failures and lessons learned. The rest of the document discusses selecting appropriate platforms like blogs, YouTube, Facebook, Twitter, LinkedIn and Pinterest to reach different audiences. It emphasizes using owned platforms like blogs in addition to shared platforms to have more control over messaging and targeting. The overall goal is to build an army of evangelists through rich, regular content.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
The document provides an overview of using social media for recruiting. It discusses defining goals, choosing appropriate social media sites like Facebook, Twitter, YouTube and LinkedIn, customizing programs to fit organizational brands, and maintaining a presence on sites. Case studies show how companies like Ernst & Young and Best Buy have reduced turnover through social media engagement. The document also covers security concerns, reporting metrics, and future opportunities in mobile, retargeting and monitoring.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Leading Digital Transformation: Putting People FirstCharlene Li
Slides for speech at HR Tech Expo by NCHRA on August 25, 2017. Based on research by Prophet "HR as a Force for Digital Change" available at https://goo.gl/qu7rN3.
Description: Transformations are never easy, and the digital transformation is doubly so because of the technology angle. HR leaders must work the fine line between pushing executives and teams to be agile and change faster, while still enabling the organization to deliver on near-term objectives.
We'll examine the challenges and opportunities that digital creates, and the crucial role that HR leaders play in bringing about the transformation needed to help your organization thrive in the digital era.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
"The Engaged Leader" at SXSW InteractiveCharlene Li
Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)
Title: Creating A Digital Engagement Strategy for Leaders
Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.
TED Talk "Giving Up Control: Leading in the Digital Era"Charlene Li
To lead effectively in the digital era, leaders must create a culture of sharing where people are engaged in their work similar to how teenagers are engaged online. Leaders also need to practice followership by learning to trust others rather than relying solely on hierarchies. Finally, leaders must make meaningful decisions and give up some control in order to lead in the digital era through creating a sharing culture, practicing followership, and making decisions.
TED Talk Script: "Giving Up Control - Leading in the Digital Era"Charlene Li
Charlene Li discusses three things that organizations can do to help leaders transition to leading in the digital era:
1. Create a culture of sharing where middle managers facilitate information sharing rather than hoard it.
2. Encourage the practice of followership so employees build networks and influence without relying on title.
3. Ensure networks are used to make meaningful decisions, like having employees suggest process cuts for the CEO to prioritize, so managers see networks driving real work.
This is a presentation that's part of a series in which LinkedIn Influencers analyze the state and future of their industry. You can read the posts at https://www.linkedin.com/channels/the_economy?trk=prod-inf-myindustry-0325-cutline
This document discusses strategies for businesses to succeed in a world transformed by social media. It provides a six-phase framework for developing social business maturity: 1) Planning, 2) Presence, 3) Engagement, 4) Formalized, 5) Strategic, and 6) Transformation. The key lessons are that social strategies often fail due to a lack of clear business goals; strategy requires planning initiatives across departments and over multiple years; and transforming the business fully is the ultimate goal, where business itself is social.
Leadership and Social Media in EducationCharlene Li
"Leadership and Social Media" examines the use of social media in public education, with examples from California and other public schools. By Charlene Li at the ACSA Superintendents Symposium, January 30, 2013 in Monterey, CA
Presentation by Charlene Li at Adobe Summit, March 7, 2013 in Salt Lake City, UT. Description; New technologies pop up every day that allow us to now connect and communicate with each other in real time. Yet marketing organizations are wired for a by-gone era when there was the luxury of time. These new dynamic customer relationships require not only a new mindset, but also new skills, capabilities, and organizations.
The document summarizes key social media trends for 2013, including:
1) The emergence of converged media, which utilizes multiple paid, owned, and earned media channels for consistent messaging.
2) The need for real-time marketing to engage dynamic customers, requiring coordinated paid, owned, and earned execution.
3) Everyone becoming a marketer as marketing extends throughout organizations.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
Webinar by Charlene Li on June 8, 2012. Audio recording and slides also available at http://learn.gotomeeting.com/060812-NA-G2MC-WBR-SM?ID=70150000000YDip
Sponsored by GoToMee
A Brave New World - Where Conference KeynoteCharlene Li
Keynote at Where Conference, April 3, 2012 by Charlene Li.
Description: Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.
Altimeter Report: Making The Business Case For Enterprise Social NetworkingCharlene Li
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
Preparing For The Future Of Social MediaCharlene Li
This document summarizes a presentation about preparing for the future of social media. It discusses how social media has grown rapidly since 2007 with the debut of the iPhone and popular sites like Facebook. It notes that social media visits are now daily habits for most. The presentation also suggests three key things for the future: 1) consumers will reward transparent companies, 2) people want to be known individually through their data, and 3) connected employees will create a culture of sharing. It stresses that social media strategies require goals, discipline, and building the right capabilities.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
14. Use appropriate metrics at each level 12 Business metrics: revenue, CSAT, reputation. Social media analytics: Insights, share of voice, resonance, WOM. Engagement metrics: fans, followers, clicks.
34. Track brand mentions with basic tools 22 What would happen if every employee could learn from customers?
35. Integrate monitoring with workflow 23 Other providers Alterian BrandsEye Buzzmetrics Cymfony Sysmos Visible Tech. From Radian 6, to be acquired by Salesforce.com
36. Be sure to track the actual conversations, not just the tweets 24 @JaimieH is a top diabetics advisor who was talking with an insulin pump maker
42. Go beyond traditional data to understand your customers 31 Demographic Geographic Psychographic Behavioral Socialgraphic
43. Where are your customers online? What social information or people do your customers rely on? What is your customers’ social influence? Who trusts them? What are your customers’ social behaviors online? How do your customers use social technologies in the context of your products. Socialgraphics asks key questions 32
51. Conduct research to identify the social behaviors of your target customer Also identify: Where are they online: Surveys or brand monitoring Who do they trust: Surveys Who do they influence: Survey or brand monitoring How they use these tools in context of your products: Most often surveys. When you first understand your customers, your marketing efforts will naturally unfold. Putting socialgraphics to work 40
52. Listen and learn from your customers. Start with basic monitoring tools, but quickly evolve them. Invest in analytics that matter. Use metrics that are relevant to your business. Understand the socialgraphics of your customers. Summary - Learn 41
55. Blogs establish thought leadership 44 CEO Richard Edelman has been blogging consistently since September 2004.
56. SonyEurope rewards Twitter followers with discount that drives significant sales 45 SonyEuropes 10% off VAIO laptops deal to celebrate their 1,000 Twitter follower lead to over €1m worth of product ordered.
57. VW inserted a tweet analyzing tool into their banner ad to suggest a specific model 46
64. Give out Flip cameras/smartphones Set up an internal “OurTube” Transcribe conversations into emails and posts Ask people for best practices, reactions, advice, opinion in areas of passion. Recognize key contributors. Getting people to share within your company 52
67. Tesco engages influencer blogs 55 Blog post series highlights & drives traffic to blogs by Influencers. Twitter feed encouages engagement too.
68. Have an authentic conversation with your customers that they want to have. Engage across and through social communities Engage off of your Web site. Recruit an army of customer advocates. Respond to your prospects and customers in real time. Summary - Dialog 56
73. Vodafone UK uses Twitter to proactively communicate with customers 61 Vodafone UK humanizes their Twitter account by including pictures of their support team and identifying different respondents by an “^” and the team member’s initials.
82. Retailer Best Buy has 2,500 employees providing support via Twitter 70
83. Real-time isn’t fast enough. Integrate “social” support into your support infrastructure. Scaling support to meet the groundswell will require that you create your own groundswell. Summary - Support 71
92. P&G goes outside for innovation 80 P&G made outside-in innovation a priority
93. P&G developed technology from diaper research Reached out to competitor Clorox to form a new joint venture Helped Glad become Clorox’s second largest brand Success story: Glad Press’n Seal 81
95. Innovating can come from any customer or employee interaction. Dedicated innovation communities require significant commitment and nurturing. Extend your firewall to bring customers into your organization. Summary - Innovating 83
106. Likenomics evaluation 89 User experience impact - moderate People with high social currency will enjoy benefits, richer experiences, receive psychic income. People with low social currency will find ways to get it. Business model impact – moderate New economics create opportunity for people who understand Likenomics to leverage gas. The cost of accessing social currency will increase, and raise barriers to entry. Ecosystem value impact – none
107. 90 2) Social Search – Beyond Friends to Interests Social sharing rises as a search ranking signal, esp in the enterprise Create a social content hub to gain traction Use microformats to highlight granularity (e.g. hProduct & hReview)
108. Social Search evaluation 91 User experience impact - Moderate Search becomes more useful, relevant to people. Business model impact – Moderate SEO takes on a different dimension, rewards companies with social currency, personalized experiences. Ecosystem value impact – Moderate New power brokers are social data/profile players who capture activity data and profiles. Google has little of either.
109. Social monitoring merges with Web analytics HOT: Omniture, Coremetrics/IBM, Webtrends Technology like Hadoop makes it easy for companies to tap “Big Data” E.g. New York Times making its archives public Twitter archived by Library of Congress Facebook Cassandra, Amazon Dynamo, Google BigTable Data visualization tools make it easy to digest Balancing privacy and personalization 3) Big Data 92
110. Big Data evaluation 93 User experience impact - Low Most users won’t directly experience Big Data. Business model impact – High New businesses and initiatives can be started at very low cost. Ecosystem value impact – Moderate Owners of Big Data repositories can assert control, demand payments for access.
112. TurboTax used “games” to encourage sharing and support 95 Social design can enter training, collaboration, support, hiring
113. Gamification evaluation 96 User experience impact – High Experiences get richer, more engaging Business model impact – Moderate Work gets done faster, cheaper. New organizational structures and cultures emerge. Ecosystem value impact – Low Service providers will remain focused, boutique firms.
115. Curation evaluation 98 User experience impact – Moderate User authority established from better curation, better content is organized well. Business model impact – Moderate Easier for businesses to create their content. Ecosystem value impact – Moderate Individuals challenge media and brands as authorities – and publishers that siphon off ad dollars.
137. Likenomics evaluation 115 User experience impact - moderate People with high social currency will enjoy benefits, richer experiences, receive psychic income. People with low social currency will find ways to get it. Business model impact – moderate New economics create opportunity for people who understand Likenomics to leverage gas. The cost of accessing social currency will increase, and raise barriers to entry. Ecosystem value impact – none
138. 116 2) Social Search – Beyond Friends to Interests Social sharing rises as a search ranking signal, esp in the enterprise Create a social content hub to gain traction Use microformats to highlight granularity (e.g. hProduct & hReview)
139. Social Search evaluation 117 User experience impact - Moderate Search becomes more useful, relevant to people. Business model impact – Moderate SEO takes on a different dimension, rewards companies with social currency, personalized experiences. Ecosystem value impact – Moderate New power brokers are social data/profile players who capture activity data and profiles. Google has little of either.
140. Social monitoring merges with Web analytics HOT: Omniture, Coremetrics/IBM, Webtrends Technology like Hadoop makes it easy for companies to tap “Big Data” E.g. New York Times making its archives public Twitter archived by Library of Congress Facebook Cassandra, Amazon Dynamo, Google BigTable Data visualization tools make it easy to digest Balancing privacy and personalization 3) Big Data 118
141. Big Data evaluation 119 User experience impact - Low Most users won’t directly experience Big Data. Business model impact – High New businesses and initiatives can be started at very low cost. Ecosystem value impact – Moderate Owners of Big Data repositories can assert control, demand payments for access.
143. TurboTax used “games” to encourage sharing and support 121 Social design can enter training, collaboration, support, hiring
144. Gamification evaluation 122 User experience impact – High Experiences get richer, more engaging Business model impact – Moderate Work gets done faster, cheaper. New organizational structures and cultures emerge. Ecosystem value impact – Low Service providers will remain focused, boutique firms.
146. Curation evaluation 124 User experience impact – Moderate User authority established from better curation, better content is organized well. Business model impact – Moderate Easier for businesses to create their content. Ecosystem value impact – Moderate Individuals challenge media and brands as authorities – and publishers that siphon off ad dollars.
156. Open Leadership 134 Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals
192. Structure your risk-taking and failure systems to create resilience 165 Conduct pre- and post-mortems. E.g. Johnson & Johnson after Motrin Moms. Identify the top 5-10 worst case scenarios. Develop mitigation and contingency plans. E.g. Ford’s “lost” Fiesta. Build in responsiveness. E.g. Best Buy’s Black reward card. Prepare yourself for the personal cost of failure.
193. Audit the last few failures you and your organization experienced. 25% - what happened. 25% - what you learned. 50% - what you will do next. Keep a failure file. Identify risk-taking training needs. Build failure into your planning and operating processes. Create support networks for the inevitable failures. Action plan to prepare for failure 166
n_sala: @ Piposala updating the software. court shall have to go to English and you doAutomatically translated from Spanish 12 minutes ago via web · Reply · View Tweet · Show Conversation joejcurry: Dear @ ConAgraFoods : I Was That elated to see Peter Pan peanut butter is for sale in Madrid's El Corte Ingles. :)Automatically translated from Spanish about 1 hour ago via web · Reply · View Tweet adelantando: Spent the evening shopping at El Corte Ingles. I couldn't have been happier.Already in English about 1 hour ago via TweetCaster from Madrid, Madrid · Reply · View Tweet Averny: @ Xansi good case and makes you not personally read the English cutsuits meAutomatically translated from Spanish about 2 hours ago via Echofon · Reply · View Tweet · Show Conversation acha_szemzo: Well, today was a day duuuuro, I ate a 1 in English .. I cut my hair, train in San Carlos, r ECINE arrived .. that straw, now # UniqueAutomatically translated from Spanish about 3 hours ago via web · Reply · View Tweet Karoliineeea: Today is already on sale in Spain new CD-The Remixes Justin Bieber! Not reach 10 €! In the English court but brings x 10 1 T €Automatically translated from Spanish
http://surprise.klm.com/
We don’t own all of this data. We want to work with others. Including brand monitoring. You have to be holistic in your customer understanding
http://www.slideshare.net/socialmediainfluence/ruth-speakman-from-sony-electronics-europe-at-social-media-influence-conference (slide 9 for Twitter as retail channel)http://twitter.com/#!/sonyeuropehttp://www.gadgetlite.com/2009/10/23/10-sony-vaio-laptops-weve-e-voucher/To celebrate their 1,000th follower on Twitter, SonyEurope promoted a special 10% discount offer if they followed them and customized a laptop on their website. This offer was given as an exclusive to three online publications and teaser tweets were sent to promote it as well. The end result was over 1million Euros worth of product orders.
http://www.bannerblog.com.au/2009/06/vw_twitter.phpVW set up a banner ad whereyouenteredyourTwitter handle, itanalyzed the keywordsyouused in yourtweets and thensuggested a specific model VW based on thatanalysis.
http://www.typicallyspanish.com/news/publish/article_25232.shtmlTurespaña ( The Spanish Institute of Tourism) has launched an innovative online campaign on social networks, such as Facebook, Twitter and Youtube relating to the subject, “Spain, a country to share”. The project aims to completely change the way of communicating and promoting Spanish destinations, going beyond the classic idea of Spain as a destination for “sun and beach”.http://www.facebook.com/spainhttp://www.formspring.me/ilovespainhttp://www.youtube.com/spain
http://www.businessweek.com/globalbiz/content/jun2009/gb20090619_984913.htmhttp://twitter.com/#!/vodafoneukAlmost ALL of Vodafone UK’s 47,000+ tweets are public @replies to customer inquiries. The only tweets that aren’t are to let customers now when their team is signing off for the night and signing back on in the morning. Although the article I read that mentioned them said they also used it for marketing purposes, I didn’t see any marketing messages recently.
Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.