A4Uexpo Internal Linking Structure
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A4Uexpo Internal Linking Structure



Presentation I've gave at A4Uexpo in the internal and external link building session

Presentation I've gave at A4Uexpo in the internal and external link building session



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A4Uexpo Internal Linking Structure A4Uexpo Internal Linking Structure Presentation Transcript

  • Internal link building
  • Roy Huiskes sr. SEO Consultant
  • The next 20 min: • What’s an internal linking structure? • Why is it important to optimize? • Most important strategies • Take aways
  • What you’ll learn: • Why website structures are important for link building • Why the wikipedia works so well • How to improve your breadcrumbs for link building
  • Why are links important? • They give you a ‘vote’ for your website. • They tell something about the page it points to • Therefore search engines use them to value pages on your site and determine ranking
  • What is internal link building • Website structure • In text links • Breadcrumbs • PageRank Flow (and PageRank sculpting...) • tags and more...
  • Why? Your linklove should flow to the pages which are most important for your money flow!
  • Information Architecture • First for users • Keep the search engines in mind for accessibility and spiderability
  • So, give the right directions!
  • Focus
  • Size does matter!
  • Dont’ forget: it’s about the money pages!
  • An Example
  • Main Secondary
  • Main Secondary Great content!
  • Siloing
  • What? and why! Contextual value in content and links
  • PageRank Sculpting
  • Control PageRank flow
  • How? • Nofollow (hipster) • Javascript Links (old school) • Robots.txt (kinda stupid) • Noindex, Nofollow Meta information (more advanced and works great)
  • The General Idea: Don’t send linklove to pages that do not deserve or need it
  • Got some spare time? • Go! see what it can do for you • But rather spend more time on developing a great website structure
  • Beware! • Duplicate Content • Print pages • Canonical Issues
  • In text linking
  • Why the wiki works Consistent, contextual links, in text with great relevance and external link building that flows with relevance throughout the whole website
  • Breadcrumbs
  • Breadcrumbs • Home > books > horror > Stephen King • But think about this: • Bookstore > Horror books > Stephen King
  • Where are you? • And how do you know? • It’s an extra relevant link to each page, based on importance • It increases the spiderability for your website
  • WordPress Users? • SEO Smart links http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links • Internal Link Building http://seoroi.com/specialty-services/new-seo-plugin-for-wordpress-internal- link-building/
  • WordPress Users? • Yoast Breadcrumbs • Yoast Meta Robots • Yoast RSS Footer • http://yoast.com/wordpress
  • Take aways • A good website structure is important • Categorize your pages • Be consistent with keywords • In-text-linking is the best (remember the wikipedia) • Focus on Moneypages
  • Questions!
  • Get in contact! http://www.onetomarket.com http://twitter.com/chapter42 http://www.royhuiskes.com roy@onetomarket.nl