A4Uexpo Internal Linking Structure

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Presentation I've gave at A4Uexpo in the internal and external link building session

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A4Uexpo Internal Linking Structure

  1. 1. Internal link building
  2. 2. Roy Huiskes sr. SEO Consultant
  3. 3. The next 20 min: • What’s an internal linking structure? • Why is it important to optimize? • Most important strategies • Take aways
  4. 4. What you’ll learn: • Why website structures are important for link building • Why the wikipedia works so well • How to improve your breadcrumbs for link building
  5. 5. Why are links important? • They give you a ‘vote’ for your website. • They tell something about the page it points to • Therefore search engines use them to value pages on your site and determine ranking
  6. 6. What is internal link building • Website structure • In text links • Breadcrumbs • PageRank Flow (and PageRank sculpting...) • tags and more...
  7. 7. Why? Your linklove should flow to the pages which are most important for your money flow!
  8. 8. Information Architecture • First for users • Keep the search engines in mind for accessibility and spiderability
  9. 9. So, give the right directions!
  10. 10. Focus
  11. 11. Size does matter!
  12. 12. Dont’ forget: it’s about the money pages!
  13. 13. An Example
  14. 14. Main Secondary
  15. 15. Main Secondary Great content!
  16. 16. Siloing
  17. 17. What? and why! Contextual value in content and links
  18. 18. PageRank Sculpting
  19. 19. Control PageRank flow
  20. 20. How? • Nofollow (hipster) • Javascript Links (old school) • Robots.txt (kinda stupid) • Noindex, Nofollow Meta information (more advanced and works great)
  21. 21. The General Idea: Don’t send linklove to pages that do not deserve or need it
  22. 22. Got some spare time? • Go! see what it can do for you • But rather spend more time on developing a great website structure
  23. 23. Beware! • Duplicate Content • Print pages • Canonical Issues
  24. 24. In text linking
  25. 25. Why the wiki works Consistent, contextual links, in text with great relevance and external link building that flows with relevance throughout the whole website
  26. 26. Breadcrumbs
  27. 27. Breadcrumbs • Home > books > horror > Stephen King • But think about this: • Bookstore > Horror books > Stephen King
  28. 28. Where are you? • And how do you know? • It’s an extra relevant link to each page, based on importance • It increases the spiderability for your website
  29. 29. WordPress Users? • SEO Smart links http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links • Internal Link Building http://seoroi.com/specialty-services/new-seo-plugin-for-wordpress-internal- link-building/
  30. 30. WordPress Users? • Yoast Breadcrumbs • Yoast Meta Robots • Yoast RSS Footer • http://yoast.com/wordpress
  31. 31. Take aways • A good website structure is important • Categorize your pages • Be consistent with keywords • In-text-linking is the best (remember the wikipedia) • Focus on Moneypages
  32. 32. Questions!
  33. 33. Get in contact! http://www.onetomarket.com http://twitter.com/chapter42 http://www.royhuiskes.com roy@onetomarket.nl

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